What’s moving now

Watermarking worriesAug 20 · Try this instead of hacking it.

Biggest reactionStripe acquires OpenRouter for $7B+ Stripe

32.8× the usual response · 1,377 engagements

Gaining ground

OpenCode↑6 places in Coding Agents & Harnesses for GTM

Monthly

Quarterly

0.0%25.0%50.0%

23.7%Q1

26.2%Q2

21.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Clay	88
5	Lovable	54
6	HubSpot	80
7	Salesforce	82
8	Replit	52
9	Vercel	57
10	OpenClaw	50

Conversation structure

Inside Building GTM Agents

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterBuilding GTM Agents21.7% Topic SOVMeasured topicAI Coding & Coding Agents14.5%Measured topicMCP5.6%Measured topicAgent Knowledge, Memory & Context Systems1.3%Measured topicAgent Skills1.2%Measured topicCLIs for GTM1.0%Measured topicAgent Harnesses0.7%Measured topicContext Engineering0.6%Measured topicGTM Brain0.4%Measured topicAgentic Workflows0.4%Measured topicAgent Loops0.3%Entity contextClaude CodeEntity contextCodexEntity contextCursorEntity contextOpenClawEntity contextHermes AgentEntity contextGrokbot

Neighbouring clusters

11.4%Share of conversation · L30

-11.8%vs prior 30d

+14.1%vs prior 90d

Zero-Click Marketing Strategies Headless & Agent Interfaces

Monthly

Quarterly

0.0%10.0%20.0%

11.1%Q1

12.5%Q2

12.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Profound	49
2	Semrush	49
3	Ahrefs	49
4	Claude Code	99
5	HubSpot	80
6	AirOps	38
7	Codex	78
8	Salesforce	82
9	Cursor (Anysphere)	74
10	beehiiv	45

Conversation structure

Inside AEO/GEO

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterAEO/GEO11.4% Topic SOVMeasured topicAI Search & AI Answers6.2%Measured topicAEO (Answer Engine Optimization)5.5%Measured topicAI Visibility3.7%Measured topicMachine-Readable Sites & Docs0.5%Measured topicAgents as Buyers0.4%Entity contextChatGPTEntity contextClaudeEntity contextOpenAI

Neighbouring clusters

7.3%Share of conversation · L30

-4.6%vs prior 30d

-9.2%vs prior 90d

Building GTM Agents Context Engineering in GTM Headless & Agent Interfaces

Monthly

Quarterly

0.0%5.0%10.0%

6.9%Q1

8.9%Q2

7.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Codex	78
4	Cursor (Anysphere)	74
5	HubSpot	80
6	Instantly	60
7	Salesforce	82
8	Prospeo	48
9	HeyReach	50
10	n8n	58

Conversation structure

Inside GTM Engineering

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterGTM Engineering7.3% Topic SOVHead termGTM Engineering3.1%Measured topicGTM Developer Tools1.3%Measured topicAgent Skills1.2%Measured topicCLIs for GTM1.0%Measured topicAgent Harnesses0.7%Measured topicContext Engineering0.6%Measured topicGTM Brain0.4%Entity contextClayEntity contextn8nEntity contextClaude CodeEntity contextCodexEntity contextCursor

Neighbouring clusters

7.1%Share of conversation · L30

-14.1%vs prior 30d

-8.7%vs prior 90d

Build vs. Buy Building GTM Agents AEO/GEO GTM Engineering

Monthly

Quarterly

0.0%5.0%10.0%

4.9%Q1

9.1%Q2

7.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Clay	88
4	Salesforce	82
5	Cursor (Anysphere)	74
6	HubSpot	80
7	Lovable	54
8	Vercel	57
9	Airtable	47
10	Instantly	60

Conversation structure

Inside Headless & Agent Interfaces

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterHeadless & Agent Interfaces7.1% Topic SOVMeasured topicMCP5.6%Measured topicCLIs for GTM1.0%Measured topicHeadless & API-First Software0.6%Measured topicAgents as Buyers0.4%Measured topicAgent Interfaces & Experience0.2%Measured topicAgents as Users0.1%Entity contextClaude CodeEntity contextCodexEntity contextCursor

Neighbouring clusters

7.0%Share of conversation · L30

+10.4%vs prior 30d

+117%vs prior 90d

Token Spend & Cost Controls AI Pricing & Margins Agent Governance Proving AI ROI

Monthly

Quarterly

0.0%5.0%10.0%

2.1%Q1

3.8%Q2

6.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	OpenRouter	49
5	HubSpot	80
6	Vercel	57
7	Salesforce	82
8	Baseten	41
9	Clay	88
10	Replit	52

Conversation structure

Inside Open vs. Closed Models

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterOpen vs. Closed Models7.0% Topic SOVHead termOpen vs Closed Models4.5%Measured topicToken Spend & AI Cost2.3%Measured topicModel Routing0.9%Entity contextAnthropicEntity contextOpenAIEntity contextxAIEntity contextKimiEntity contextDeepSeekEntity contextMoonshot AIEntity contextMistral AIEntity contextTogether AI

Neighbouring clusters

6.7%Share of conversation · L30

-11.9%vs prior 30d

+12.3%vs prior 90d

AI Pricing & Margins Enterprise AI Adoption Token Spend & Cost Controls Open vs. Closed Models

Monthly

Quarterly

0.0%5.0%10.0%

5.1%Q1

6.9%Q2

7.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	OpenRouter	49
5	Salesforce	82
6	Clay	88
7	Vercel	57
8	HubSpot	80
9	ElevenLabs	47
10	Gong	59

Conversation structure

Inside Proving AI ROI

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterProving AI ROI6.7% Topic SOVMeasured topicAI for the Enterprise4.0%Measured topicToken Spend & AI Cost2.3%Head termProving AI ROI1.3%Measured topicTokenmaxxing0.4%

Neighbouring clusters

6.4%Share of conversation · L30

-2.1%vs prior 30d

+42.7%vs prior 90d

AI SDR Multi-Player AI Open vs. Closed Models Enterprise AI Adoption

Monthly

Quarterly

0.0%5.0%10.0%

3.2%Q1

5.2%Q2

6.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	OpenRouter	49
5	Salesforce	82
6	HubSpot	80
7	Vercel	57
8	Clay	88
9	Baseten	41
10	GitHub Copilot	35

Conversation structure

Inside Agent Governance

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterAgent Governance6.4% Topic SOVMeasured topicEvals & AI Benchmarks2.7%Measured topicToken Spend & AI Cost2.3%Measured topicAI Security0.7%Head termAgent Governance0.6%Measured topicHuman in the Loop0.5%Entity contextAnthropicEntity contextOpenAI

Neighbouring clusters

6.2%Share of conversation · L30

-25.7%vs prior 30d

-5.8%vs prior 90d

AEO/GEO AI Content Human Experience

Monthly

Quarterly

0.0%5.0%10.0%

8.2%Q1

8.6%Q2

7.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Profound	49
2	Semrush	49
3	Ahrefs	49
4	Claude Code	99
5	HubSpot	80
6	AirOps	38
7	Codex	78
8	Salesforce	82
9	beehiiv	45
10	Clay	88

Conversation structure

Inside Zero-Click Marketing Strategies

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterZero-Click Marketing Strategies6.2% Topic SOVMeasured topicAEO (Answer Engine Optimization)5.5%Measured topicExec-Led & Employee-Led Social0.6%Head termZero-Click Marketing0.1%Measured topicGated Content & the Death of the Form0.1%

Neighbouring clusters

6.0%Share of conversation · L30

-3.6%vs prior 30d

-1.5%vs prior 90d

Proving AI ROI AI SDR AI Pricing & Margins Agent Governance

Monthly

Quarterly

0.0%5.0%10.0%

5.3%Q1

6.5%Q2

6.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Salesforce	82
5	HubSpot	80
6	Vercel	57
7	OpenRouter	49
8	ElevenLabs	47
9	Clay	88
10	Lovable	54

Conversation structure

Inside Enterprise AI Adoption

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterEnterprise AI Adoption6.0% Topic SOVMeasured topicAI for the Enterprise4.0%Measured topicProving AI ROI1.3%Measured topicAI Security0.7%Measured topicAI Replacing Jobs & White-Collar Work0.4%Entity contextOpenAIEntity contextAnthropicEntity contextxAI

Neighbouring clusters

5.1%Share of conversation · L30

+31.1%vs prior 30d

+4.9%vs prior 90d

AI Slop Proof of Human Zero-Click Marketing Strategies Brand & Authenticity

Monthly

Quarterly

0.0%2.5%5.0%

5.0%Q1

4.7%Q2

4.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Cursor (Anysphere)	74
3	Codex	78
4	HubSpot	80
5	Midjourney	41
6	Higgsfield	37
7	Clay	88
8	Substack	50
9	HeyGen	35
10	Lovable	54

Conversation structure

Inside AI Content

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterAI Content5.1% Topic SOVMeasured topicAI Video Generation2.4%Measured topicAI Slop1.8%Measured topicExec-Led & Employee-Led Social0.6%Measured topicContent Production at Scale0.4%Measured topicSynthetic UGC & Creators0.1%Entity contextVeoEntity contextNano BananaEntity contextFableEntity contextSolEntity contextSora

Neighbouring clusters

4.8%Share of conversation · L30

+12.9%vs prior 30d

+3.8%vs prior 90d

Human Experience AI Slop AI Content

Monthly

Quarterly

0.0%5.0%10.0%

5.3%Q1

4.8%Q2

4.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	Codex	78
4	Substack	50
5	HubSpot	80
6	Cursor (Anysphere)	74
7	Salesforce	82
8	Vercel	57
9	Gong	59
10	Nooks	44

Conversation structure

Inside Brand & Authenticity

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterBrand & Authenticity4.8% Topic SOVMeasured topicAI Slop1.8%Measured topicIn-Person Events & Field Marketing1.7%Measured topicBrand Building1.0%Measured topicAI Positioning & Sameness0.3%Measured topicHuman-Made as a Claim0.1%Measured topicTrust-Based Marketing0.1%

Neighbouring clusters

4.2%Share of conversation · L30

-3.5%vs prior 30d

-25.6%vs prior 90d

Product-Led Growth

Monthly

Quarterly

0.0%5.0%10.0%

7.9%Q1

5.7%Q2

4.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	HubSpot	80
4	Salesforce	82
5	Apollo.io	52
6	Gong	59
7	Vector	42
8	Customer.io	38
9	Codex	78
10	Instantly	60

Conversation structure

Inside Signal-Based Sales & ABM

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterSignal-Based Sales & ABM4.2% Topic SOVHead termSignal-Based Sales3.1%Measured topicAccount-Based Marketing (ABM)1.8%Measured topicProduct-Led Sales0.0%

Neighbouring clusters

3.7%Share of conversation · L30

-21.3%vs prior 30d

+27.2%vs prior 90d

Proving AI ROI Token Spend & Cost Controls Software Business Model Disruption Open vs. Closed Models

Monthly

Quarterly

0.0%2.5%5.0%

3.0%Q1

4.0%Q2

4.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Claude Code	99
3	OpenRouter	49
4	Codex	78
5	Salesforce	82
6	Clay	88
7	HubSpot	80
8	Replit	52
9	Vercel	57
10	Zapier	50

Conversation structure

Inside AI Pricing & Margins

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterAI Pricing & Margins3.7% Topic SOVMeasured topicToken Spend & AI Cost2.3%Measured topicProving AI ROI1.3%Measured topicUsage & Consumption Pricing0.5%Measured topicTokenmaxxing0.4%Measured topicOutcome-Based Pricing0.1%Measured topicSoftware Margin Compression0.0%Entity contextAnthropicEntity contextOpenAI

Neighbouring clusters

3.4%Share of conversation · L30

+0.3%vs prior 30d

-4.3%vs prior 90d

Brand & Authenticity Zero-Click Marketing Strategies AI Content

Monthly

Quarterly

0.0%2.5%5.0%

4.5%Q1

3.7%Q2

3.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	HubSpot	80
4	Codex	78
5	Salesforce	82
6	Nooks	44
7	Vercel	57
8	Cursor (Anysphere)	74
9	Semrush	49
10	Substack	50

Conversation structure

Inside Human Experience

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterHuman Experience3.4% Topic SOVMeasured topicIn-Person Events & Field Marketing1.7%Measured topicBrand Building1.0%Measured topicExec-Led & Employee-Led Social0.6%Measured topicHuman-Made as a Claim0.1%Measured topicTrust-Based Marketing0.1%

Neighbouring clusters

3.3%Share of conversation · L30

-11.8%vs prior 30d

+67.2%vs prior 90d

AI Pricing & Margins Open vs. Closed Models Proving AI ROI Agent Governance

Monthly

Quarterly

0.0%2.5%5.0%

1.4%Q1

2.7%Q2

3.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Cursor (Anysphere)	74
3	Codex	78
4	OpenRouter	49
5	Clay	88
6	Replit	52
7	Vercel	57
8	Salesforce	82
9	Zapier	50
10	Airtable	47

Conversation structure

Inside Token Spend & Cost Controls

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterToken Spend & Cost Controls3.3% Topic SOVHead termToken Spend & AI Cost2.3%Measured topicModel Routing0.9%Measured topicTokenmaxxing0.4%Measured topicSoftware Margin Compression0.0%Entity contextAnthropicEntity contextOpenAIEntity contextxAIEntity contextOpusEntity contextKimi

Neighbouring clusters

2.2%Share of conversation · L30

-25.6%vs prior 30d

-25.6%vs prior 90d

SaaSpocalypse AI Pricing & Margins Build vs. Buy Token Spend & Cost Controls

Monthly

Quarterly

0.0%2.5%5.0%

4.4%Q1

3.7%Q2

2.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Cursor (Anysphere)	74
3	Clay	88
4	HubSpot	80
5	Claude Code	99
6	Codex	78
7	Airtable	47
8	Canva	49
9	Replit	52
10	Intercom	46

Conversation structure

Inside Software Business Model Disruption

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterSoftware Business Model Disruption2.2% Topic SOVMeasured topicForward Deployed Engineering0.8%Measured topicUsage & Consumption Pricing0.5%Measured topicReplacing SaaS with Internal Tools0.3%Measured topicGTM Stack Consolidation0.3%Measured topicSaaSpocalypse0.3%Measured topicOutcome-Based Pricing0.1%Measured topicSoftware Margin Compression0.0%

Neighbouring clusters

2.1%Share of conversation · L30

+27.0%vs prior 30d

+0.8%vs prior 90d

AI Content Brand & Authenticity Proof of Human

Monthly

Quarterly

0.0%1.2%2.5%

2.0%Q1

2.1%Q2

1.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Substack	50
3	Codex	78
4	Cursor (Anysphere)	74
5	Clay	88
6	HubSpot	80
7	Webflow	44
8	Gong	59
9	Ploy	20
10	Salesforce	82

Conversation structure

Inside AI Slop

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterAI Slop2.1% Topic SOVHead termAI Slop1.8%Measured topicAI Positioning & Sameness0.3%Measured topicSynthetic UGC & Creators0.1%

Neighbouring clusters

2.0%Share of conversation · L30

-21.5%vs prior 30d

-2.3%vs prior 90d

Building GTM Agents GTM Engineering

Monthly

Quarterly

0.0%2.5%5.0%

2.1%Q1

2.7%Q2

2.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Clay	88
4	Salesforce	82
5	Cursor (Anysphere)	74
6	HubSpot	80
7	Clearskies	18
8	Gong	59
9	Instantly	60
10	Nooks	44

Conversation structure

Inside Context Engineering in GTM

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterContext Engineering in GTM2.0% Topic SOVMeasured topicAgent Knowledge, Memory & Context Systems1.3%Head termContext Engineering0.6%Measured topicGTM Brain0.4%Entity contextClaude CodeEntity contextCodex

Neighbouring clusters

1.9%Share of conversation · L30

+28.2%vs prior 30d

-28.9%vs prior 90d

Signal-Based Sales & ABM

Monthly

Quarterly

0.0%2.5%5.0%

3.6%Q1

2.0%Q2

1.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	HubSpot	80
4	Clay	88
5	Codex	78
6	Cursor (Anysphere)	74
7	Canva	49
8	Replit	52
9	Vercel	57
10	Airtable	47

Conversation structure

Inside Product-Led Growth

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterProduct-Led Growth1.9% Topic SOVMeasured topicSelf-Serve0.7%Head termProduct-Led Growth0.6%Measured topicFree Trial0.5%Measured topicFreemium0.3%Measured topicProduct-Led Sales0.0%

Neighbouring clusters

1.9%Share of conversation · L30

+10.3%vs prior 30d

-1.5%vs prior 90d

AI SDR Agent Governance

Monthly

Quarterly

0.0%1.2%2.5%

2.0%Q1

2.0%Q2

1.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Salesforce	82
4	Clay	88
5	Cursor (Anysphere)	74
6	HubSpot	80
7	OpenClaw	50
8	Momentum	30
9	Vercel	57
10	n8n	58

Conversation structure

Inside Multi-Player AI

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterMulti-Player AI1.9% Topic SOVMeasured topicMulti-Agent Systems0.9%Head termMulti-Player AI0.6%Measured topicHuman in the Loop0.5%Entity contextClaudeEntity contextOpenAI

Neighbouring clusters

1.7%Share of conversation · L30

+31.7%vs prior 30d

-46.1%vs prior 90d

Agent Governance Enterprise AI Adoption Multi-Player AI

Monthly

Quarterly

0.0%2.5%5.0%

3.1%Q1

2.6%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Salesforce	82
3	Clay	88
4	1mind	39
5	HubSpot	80
6	Outreach	43
7	Salesloft	40
8	11x	29
9	Cursor (Anysphere)	74
10	Nooks	44

Conversation structure

Inside AI SDR

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterAI SDR1.7% Topic SOVHead termAI SDR0.8%Measured topicHuman in the Loop0.5%Measured topicAI Replacing Jobs & White-Collar Work0.4%

Neighbouring clusters

1.4%Share of conversation · L30

+26.7%vs prior 30d

-38.5%vs prior 90d

Headless & Agent Interfaces SaaSpocalypse Software Business Model Disruption

Monthly

Quarterly

0.0%1.2%2.5%

1.7%Q1

2.3%Q2

1.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	Clay	88
4	Codex	78
5	HubSpot	80
6	Airtable	47
7	ZoomInfo	51
8	Cursor (Anysphere)	74
9	Gong	59
10	Salesforce Agentforce	26

Conversation structure

Inside Build vs. Buy

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterBuild vs. Buy1.4% Topic SOVMeasured topicHeadless & API-First Software0.6%Measured topicReplacing SaaS with Internal Tools0.3%Measured topicSaaSpocalypse0.3%Measured topicAgent Interfaces & Experience0.2%Entity contextClaude CodeEntity contextCodexEntity contextCursor

Neighbouring clusters

1.3%Share of conversation · L30

+342%vs prior 30d

+88.5%vs prior 90d

AI Content AI Slop

Monthly

Quarterly

0.0%0.5%1.0%

0.2%Q1

0.4%Q2

0.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Cursor (Anysphere)	74
3	Codex	78
4	Substack	50
5	OpenRouter	49
6	Vercel	57
7	Replit	52
8	Clay	88
9	ElevenLabs	47
10	Midjourney	41

Conversation structure

Inside Proof of Human

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterProof of Human1.3% Topic SOVMeasured topicWatermarking & Content Provenance1.0%Measured topicAI Detection0.4%Measured topicSynthetic UGC & Creators0.1%Entity contextAnthropicEntity contextOpenAI

Neighbouring clusters

0.9%Share of conversation · L30

-26.2%vs prior 30d

-38.0%vs prior 90d

Software Business Model Disruption Build vs. Buy AI Pricing & Margins Token Spend & Cost Controls

Monthly

Quarterly

0.0%1.2%2.5%

2.4%Q1

1.7%Q2

1.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	Airtable	47
4	Gong	59
5	1mind	39
6	Canva	49
7	Claude Code	99
8	Codex	78
9	Ahrefs	49
10	Crunchbase	34

Conversation structure

Inside SaaSpocalypse

Head termMeasured topicEntity contextRelated cluster

context + neighboring clustersmaintained core

Editorial clusterSaaSpocalypse0.9% Topic SOVMeasured topicReplacing SaaS with Internal Tools0.3%Measured topicGTM Stack Consolidation0.3%Head termSaaSpocalypse0.3%Measured topicSoftware Margin Compression0.0%

Neighbouring clusters

14.5%Share of conversation · L30

+1.7%vs prior 30d

-25.3%vs prior 90d

Building GTM Agents

Monthly

Quarterly

0.0%10.0%20.0%

19.2%Q1

18.0%Q2

14.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Clay	88
5	Lovable	54
6	Replit	52
7	HubSpot	80
8	Vercel	57
9	OpenClaw	50
10	Salesforce	82

What this term is

Keywords: ai codingcoding agentcoding agentsagentic codingai coding assistantai coding tool
Appears in: Building GTM Agents

6.2%Share of conversation · L30

-8.0%vs prior 30d

+24.0%vs prior 90d

AEO/GEO

Monthly

Quarterly

0.0%5.0%10.0%

5.3%Q1

6.1%Q2

6.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Semrush	49
2	Profound	49
3	Ahrefs	49
4	Claude Code	99
5	AirOps	38
6	HubSpot	80
7	Salesforce	82
8	Peec AI	28
9	Codex	78
10	Cursor (Anysphere)	74

What this term is

Keywords: ai searchai answersai answeranswer engineai overviewsgoogle ai overviews
Appears in: AEO/GEO

5.6%Share of conversation · L30

-15.8%vs prior 30d

-11.5%vs prior 90d

Building GTM Agents Headless & Agent Interfaces

Monthly

Quarterly

0.0%5.0%10.0%

3.6%Q1

7.4%Q2

6.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Clay	88
5	Salesforce	82
6	HubSpot	80
7	Lovable	54
8	Vercel	57
9	Gong	59
10	Airtable	47

What this term is

Keywords: mcp servermodel context protocolmcp clientremote mcpmcp connectormcp gateway
Appears in: Building GTM Agents · Headless & Agent Interfaces

5.5%Share of conversation · L30

-25.8%vs prior 30d

-0.8%vs prior 90d

AEO/GEO Zero-Click Marketing Strategies

Monthly

Quarterly

0.0%5.0%10.0%

6.7%Q1

7.5%Q2

6.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Profound	49
2	Semrush	49
3	Ahrefs	49
4	AirOps	38
5	Claude Code	99
6	HubSpot	80
7	Salesforce	82
8	beehiiv	45
9	Codex	78
10	Clay	88

What this term is

Keywords: aeogeoanswer engine optimizationgenerative engine optimizationai search optimizationaeo strategy
Appears in: AEO/GEO · Zero-Click Marketing Strategies

4.0%Share of conversation · L30

-3.4%vs prior 30d

-5.5%vs prior 90d

Proving AI ROI Enterprise AI Adoption

Monthly

Quarterly

0.0%2.5%5.0%

3.5%Q1

4.3%Q2

4.0%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Salesforce	82
4	Cursor (Anysphere)	74
5	Vercel	57
6	HubSpot	80
7	OpenRouter	49
8	Clay	88
9	Lovable	54
10	Canva	49

What this term is

Keywords: ai adoptionai transformationai maturityai roadmapai readinesschief ai officer
Appears in: Proving AI ROI · Enterprise AI Adoption

3.7%Share of conversation · L30

+6.9%vs prior 30d

+38.3%vs prior 90d

AEO/GEO

Monthly

Quarterly

0.0%2.5%5.0%

2.6%Q1

3.3%Q2

3.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Semrush	49
2	Ahrefs	49
3	Profound	49
4	AirOps	38
5	Claude Code	99
6	Peec AI	28
7	Salesforce	82
8	HubSpot	80
9	Codex	78
10	SparkToro	25

What this term is

Keywords: ai visibilityllm visibilityai search visibilityai citationllm citationcitation share
Appears in: AEO/GEO

3.2%Share of conversation · L30

+19.7%vs prior 30d

-28.3%vs prior 90d

Monthly

Quarterly

0.0%5.0%10.0%

5.3%Q1

3.6%Q2

2.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	Cursor (Anysphere)	74
4	HubSpot	80
5	Claude Code	99
6	Gong	59
7	Codex	78
8	Canva	49
9	Lovable	54
10	Twilio	34

What this term is

Keywords: customer successcustomer success managercsmnet revenue retentioncustomer retentionexpansion revenue
Appears in: Tracked on its own — not part of a theme yet

3.1%Share of conversation · L30

-4.9%vs prior 30d

-15.0%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.9%Q1

4.5%Q2

3.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	Instantly	60
4	Prospeo	48
5	Lemlist	47
6	Codex	78
7	AI Ark	41
8	Apollo.io	52
9	n8n	58
10	Outreach	43

What this term is

Keywords: cold emailcold emailingcold dmemail sequencecold email campaignemail copy
Appears in: Tracked on its own — not part of a theme yet

3.1%Share of conversation · L30

+6.0%vs prior 30d

+17.1%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.3%Q1

1.9%Q2

3.0%Q3

Brands in this conversation

	Brand	GTM Index
1	AssemblyAI	33
2	beehiiv	45
3	Claude Code	99
4	Codex	78
5	Salesforce	82
6	Cursor (Anysphere)	74
7	Retool	29
8	Scrunch AI	33
9	Docket	20
10	HubSpot	80

What this term is

Keywords: conversational aivoice aivoice agentai chatbotconversational interfaceconversational marketing
Appears in: Tracked on its own — not part of a theme yet

2.7%Share of conversation · L30

-13.6%vs prior 30d

+47.1%vs prior 90d

Agent Governance

Monthly

Quarterly

0.0%2.5%5.0%

1.2%Q1

2.2%Q2

2.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Vercel	57
5	Baseten	41
6	HubSpot	80
7	OpenRouter	49
8	Salesforce	82
9	GitHub Copilot	35
10	Clay	88

What this term is

Keywords: evaleval suiteeval harnessagent evalllm as a judgegolden dataset
Appears in: Agent Governance

2.7%Share of conversation · L30

-4.1%vs prior 30d

+46.3%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

1.3%Q1

2.3%Q2

2.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Cursor (Anysphere)	74
3	Codex	78
4	OpenRouter	49
5	Salesforce	82
6	Vercel	57
7	HubSpot	80
8	Lovable	54
9	Cline	23
10	ElevenLabs	47

What this term is

Keywords: foundation modelfrontier modellarge language modelbase modelmodel releasefrontier lab
Appears in: Tracked on its own — not part of a theme yet

2.7%Share of conversation · L30

+1.7%vs prior 30d

-30.0%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

4.4%Q1

3.7%Q2

2.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Salesforce	82
4	HubSpot	80
5	Prospeo	48
6	Apollo.io	52
7	Instantly	60
8	Codex	78
9	n8n	58
10	Lemlist	47

What this term is

Keywords: prospectingprospect listprospect researchprospect databaselist buildingaccount research
Appears in: Tracked on its own — not part of a theme yet

2.6%Share of conversation · L30

-17.2%vs prior 30d

-26.4%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

4.9%Q1

3.8%Q2

2.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	HubSpot	80
4	Claude Code	99
5	Gong	59
6	Codex	78
7	n8n	58
8	Zapier	50
9	ZoomInfo	51
10	Chili Piper	32

What this term is

Keywords: revopsrev opsrevenue operationsrevenue opsrevops leaderrevops team
Appears in: Tracked on its own — not part of a theme yet

2.4%Share of conversation · L30

+60.8%vs prior 30d

+11.4%vs prior 90d

AI Content

Monthly

Quarterly

0.0%1.2%2.5%

1.8%Q1

2.1%Q2

2.0%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Midjourney	41
3	Claude Code	99
4	Codex	78
5	Higgsfield	37
6	HubSpot	80
7	HeyGen	35
8	Lovable	54
9	ElevenLabs	47
10	Runway	30

What this term is

Keywords: ai videovideo generationvideo modelvideo agentgenerative videoai avatar
Appears in: AI Content

2.3%Share of conversation · L30

+4.4%vs prior 30d

-31.3%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

4.6%Q1

2.9%Q2

2.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	Claude Code	99
4	HubSpot	80
5	Codex	78
6	RB2B	48
7	n8n	58
8	Instantly	60
9	Zapier	50
10	6sense	39

What this term is

Keywords: demand gendemand generationdemand capturedemand creationpipeline generationlead gen
Appears in: Tracked on its own — not part of a theme yet

2.3%Share of conversation · L30

-5.2%vs prior 30d

-22.9%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

3.3%Q1

3.1%Q2

2.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Instantly	60
4	HubSpot	80
5	Apollo.io	52
6	Prospeo	48
7	Salesforce	82
8	HeyReach	50
9	Lemlist	47
10	Nooks	44

What this term is

Keywords: cold outboundcold callcold callingoutbound motionoutbound campaignoutbound sequence
Appears in: Tracked on its own — not part of a theme yet

2.3%Share of conversation · L30

+20.0%vs prior 30d

+3.4%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.8%Q1

1.9%Q2

2.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	HubSpot	80
4	Codex	78
5	Salesforce	82
6	RB2B	48
7	Vector	42
8	Cursor (Anysphere)	74
9	Semrush	49
10	Zapier	50

What this term is

Keywords: paid mediapaid socialpaid searchpaid adsad spendgoogle ads
Appears in: Tracked on its own — not part of a theme yet

2.2%Share of conversation · L30

-7.9%vs prior 30d

-13.4%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

3.8%Q1

2.8%Q2

2.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	HubSpot	80
4	Claude Code	99
5	Gong	59
6	Apollo.io	52
7	Cursor (Anysphere)	74
8	Codex	78
9	Common Room	42
10	Instantly	60

What this term is

Keywords: gtm datarevenue datacrm datacustomer data platformreverse etlidentity resolution
Appears in: Tracked on its own — not part of a theme yet

1.8%Share of conversation · L30

+44.7%vs prior 30d

-22.1%vs prior 90d

Signal-Based Sales & ABM

Monthly

Quarterly

0.0%2.5%5.0%

3.1%Q1

1.8%Q2

1.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Vector	42
2	Customer.io	38
3	Claude Code	99
4	Salesforce	82
5	Clay	88
6	HubSpot	80
7	6sense	39
8	Demandbase	31
9	Apollo.io	52
10	Common Room	42

What this term is

Keywords: account based marketingaccount based salesaccount based go to marketaccount based experienceabm
Appears in: Signal-Based Sales & ABM

1.8%Share of conversation · L30

-10.8%vs prior 30d

-32.9%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

3.2%Q1

3.0%Q2

1.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	HubSpot	80
4	Apollo.io	52
5	Salesforce	82
6	Instantly	60
7	HeyReach	50
8	Prospeo	48
9	Codex	78
10	Findymail	39

What this term is

Keywords: data enrichmentenrichment waterfallwaterfall enrichmentenrichment toolenrichment workflowenrichment provider
Appears in: Tracked on its own — not part of a theme yet

1.7%Share of conversation · L30

+32.5%vs prior 30d

-25.6%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.6%Q1

1.8%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Salesforce	82
3	Claude Code	99
4	HubSpot	80
5	Codex	78
6	1mind	39
7	Canva	49
8	Clay	88
9	Vector	42
10	Airtable	47

What this term is

Keywords: enterprise salesenterprise dealenterprise buyerenterprise sellercomplex saleprocurement process
Appears in: Tracked on its own — not part of a theme yet

1.7%Share of conversation · L30

+20.8%vs prior 30d

+22.6%vs prior 90d

Brand & Authenticity Human Experience

Monthly

Quarterly

0.0%1.0%2.0%

1.7%Q1

1.3%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Codex	78
3	Claude Code	99
4	HubSpot	80
5	ElevenLabs	47
6	Salesforce	82
7	Vercel	57
8	Gong	59
9	Apollo.io	52
10	Canva	49

What this term is

Keywords: meetupin person eventlive eventcommunity eventfield marketingroadshow
Appears in: Brand & Authenticity · Human Experience

1.7%Share of conversation · L30

+5.0%vs prior 30d

+8.8%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.0%Q1

1.8%Q2

1.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Instantly	60
3	Claude Code	99
4	HubSpot	80
5	Salesforce	82
6	Smartlead	45
7	Apollo.io	52
8	Codex	78
9	AI Ark	41
10	HeyReach	50

What this term is

Keywords: deliverabilityinbox placementspam folderspam filterspam trapdomain warm up
Appears in: Tracked on its own — not part of a theme yet

1.7%Share of conversation · L30

+2.0%vs prior 30d

-26.6%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

3.2%Q1

2.0%Q2

1.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	Gong	59
4	HubSpot	80
5	Customer.io	38
6	Claude Code	99
7	Common Room	42
8	HeyReach	50
9	Instantly	60
10	Vector	42

What this term is

Keywords: buying groupbuying committeebuying centermulti threadingmultithreadingstakeholder mapping
Appears in: Tracked on its own — not part of a theme yet

1.6%Share of conversation · L30

+19.8%vs prior 30d

+8.9%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

0.9%Q1

1.1%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Baseten	41
5	ElevenLabs	47
6	Canva	49
7	OpenRouter	49
8	Stack AI	26
9	Cartesia	27
10	Clay	88

What this term is

Keywords: machine learningdeep learningneural networkml engineerml modelmodel training
Appears in: Tracked on its own — not part of a theme yet

1.6%Share of conversation · L30

+0.3%vs prior 30d

-34.4%vs prior 90d

Monthly

Quarterly

0.0%1.2%2.5%

2.2%Q1

2.0%Q2

1.6%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Salesforce	82
3	Claude Code	99
4	Clay	88
5	Codex	78
6	Gong	59
7	1mind	39
8	Apollo.io	52
9	Canva	49
10	Cursor (Anysphere)	74

What this term is

Keywords: sales leadersales leadershipsales managersales orgsales organizationfirst line manager
Appears in: Tracked on its own — not part of a theme yet

1.4%Share of conversation · L30

-9.4%vs prior 30d

-25.5%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.8%Q1

1.7%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Salesforce	82
3	Clay	88
4	Gong	59
5	Claude Code	99
6	Semrush	49
7	Common Room	42
8	Customer.io	38
9	Docket	20
10	Peec AI	28

What this term is

Keywords: attribution modelmarketing attributionmulti touch attributionfirst touch attributionlast touch attributionself reported attribution
Appears in: Tracked on its own — not part of a theme yet

1.4%Share of conversation · L30

-2.5%vs prior 30d

-41.8%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

3.0%Q1

2.1%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	HubSpot	80
3	Claude Code	99
4	Salesforce	82
5	Cursor (Anysphere)	74
6	Clearskies	18
7	Nooks	44
8	Clarify	28
9	Codex	78
10	Gong	59

What this term is

Keywords: gtm strategygo to market strategygtm motiongtm playbookgtm plangtm model
Appears in: Tracked on its own — not part of a theme yet

1.4%Share of conversation · L30

+15.9%vs prior 30d

-32.7%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.6%Q1

1.7%Q2

1.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	HubSpot	80
4	Clay	88
5	Cursor (Anysphere)	74
6	Gong	59
7	Vercel	57
8	Airtable	47
9	Clearskies	18
10	Codex	78

What this term is

Keywords: product marketingproduct marketerpmmpositioning and messagingcompetitive positioningsales collateral
Appears in: Tracked on its own — not part of a theme yet

1.3%Share of conversation · L30

-16.8%vs prior 30d

+9.4%vs prior 90d

Building GTM Agents Context Engineering in GTM

Monthly

Quarterly

0.0%1.0%2.0%

1.2%Q1

1.6%Q2

1.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	Codex	78
4	HubSpot	80
5	Salesforce	82
6	Cursor (Anysphere)	74
7	Clearskies	18
8	Instantly	60
9	Vercel	57
10	Clarify	28

What this term is

Keywords: agent memoryai memorymemory layerpersistent memorylong term memorycontext graph
Appears in: Building GTM Agents · Context Engineering in GTM

1.3%Share of conversation · L30

+25.4%vs prior 30d

-22.9%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.9%Q1

1.7%Q2

1.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	HubSpot	80
3	Clay	88
4	Semrush	49
5	Apify	50
6	Codex	78
7	Customer.io	38
8	ElevenLabs	47
9	Ahrefs	49
10	Granola	46

What this term is

Keywords: content marketingcontent strategycontent engineeditorial calendarcontent calendarseo content
Appears in: Tracked on its own — not part of a theme yet

1.3%Share of conversation · L30

-19.2%vs prior 30d

+7.4%vs prior 90d

GTM Engineering

Monthly

Quarterly

0.0%1.2%2.5%

0.6%Q1

2.0%Q2

1.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Prospeo	48
4	Instantly	60
5	HeyReach	50
6	Apify	50
7	Apollo.io	52
8	HubSpot	80
9	n8n	58
10	Lemlist	47

What this term is

Keywords: gtm developer toolgtm developer toolsgtm dev toolgtm dev toolsdeveloper tools for gtmgtm tooling
Appears in: GTM Engineering

1.3%Share of conversation · L30

-3.7%vs prior 30d

-26.8%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

2.8%Q1

1.8%Q2

1.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Customer.io	38
2	Salesforce	82
3	Vector	42
4	HubSpot	80
5	Demandbase	31
6	Claude Code	99
7	Semrush	49
8	TechTarget	23
9	6sense	39
10	Bland	16

What this term is

Keywords: b2b marketingb2b marketerb2b marketing leaderb2b brandb2b campaignb2b buyer journey
Appears in: Tracked on its own — not part of a theme yet

1.3%Share of conversation · L30

+4.0%vs prior 30d

-7.1%vs prior 90d

Monthly

Quarterly

0.0%1.2%2.5%

2.0%Q1

1.2%Q2

1.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	HubSpot	80
3	Gong	59
4	1mind	39
5	Attio	50
6	Clay	88
7	Highspot	25
8	Outreach	43
9	Seismic	31
10	6sense	39

What this term is

Keywords: sales enablementenablement teamenablement programenablement leaderrep onboardingsales onboarding
Appears in: Tracked on its own — not part of a theme yet

1.3%Share of conversation · L30

-17.3%vs prior 30d

-14.9%vs prior 90d

Monthly

Quarterly

0.0%1.2%2.5%

2.1%Q1

1.6%Q2

1.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Momentum	30
3	Claude Code	99
4	Clay	88
5	Vercel	57
6	Clari	32
7	Cursor (Anysphere)	74
8	Gong	59
9	HubSpot	80
10	6sense	39

What this term is

Keywords: sales forecastpipeline forecastforecast accuracyforecast callforecast reviewforecast miss
Appears in: Tracked on its own — not part of a theme yet

1.2%Share of conversation · L30

+2.6%vs prior 30d

-12.3%vs prior 90d

Building GTM Agents GTM Engineering

Monthly

Quarterly

0.0%1.0%2.0%

0.9%Q1

1.3%Q2

1.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Vercel	57
5	Customer.io	38
6	GitHub Copilot	35
7	Granola	46
8	Kiro	22
9	LangChain	42
10	HubSpot	80

What this term is

Keywords: agent skillclaude skillskill filecustom skillskills reposkill library
Appears in: Building GTM Agents · GTM Engineering

1.1%Share of conversation · L30

-11.1%vs prior 30d

+28.7%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

0.8%Q1

0.9%Q2

1.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Semrush	49
2	Ahrefs	49
3	Profound	49
4	HubSpot	80
5	AirOps	38
6	SparkToro	25
7	Conductor	29
8	Ranked AI	34
9	Salesforce	82
10	Substack	50

What this term is

Keywords: search strategyseo strategykeyword researchkeyword strategyorganic searchsearch traffic
Appears in: Tracked on its own — not part of a theme yet

1.1%Share of conversation · L30

-2.9%vs prior 30d

-8.1%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.4%Q1

1.2%Q2

1.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	HubSpot	80
4	Salesforce	82
5	Semrush	49
6	Conductor	29
7	Customer.io	38
8	Demandbase	31
9	HeyReach	50
10	Instantly	60

What this term is

Keywords: b2b salesb2b sellerb2b buyerb2b sellingb2b dealb2b sales cycle
Appears in: Tracked on its own — not part of a theme yet

1.0%Share of conversation · L30

+30.8%vs prior 30d

-38.6%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.4%Q1

1.3%Q2

0.9%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Salesforce	82
3	Common Room	42
4	Docket	20
5	Gradial	17
6	Lovable	54
7	Profound	49
8	Semrush	49
9	1mind	39
10	ActiveCampaign	25

What this term is

Keywords: martechmarketing technologymarketing stackmarketing tech stackmartech stackmarketing tech
Appears in: Tracked on its own — not part of a theme yet

1.0%Share of conversation · L30

-13.6%vs prior 30d

-21.5%vs prior 90d

Brand & Authenticity Human Experience

Monthly

Quarterly

0.0%1.0%2.0%

1.8%Q1

1.7%Q2

1.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	HubSpot	80
3	Salesforce	82
4	Claude Code	99
5	AirOps	38
6	Cal.com	27
7	Customer.io	38
8	HeyReach	50
9	Instantly	60
10	Nooks	44

What this term is

Keywords: thought leadershipbrand awarenessbrand buildingbrand marketingbrand equitybrand strategy
Appears in: Brand & Authenticity · Human Experience

1.0%Share of conversation · L30

-36.7%vs prior 30d

-27.1%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.9%Q1

1.3%Q2

1.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Gong	59
2	Salesforce	82
3	Claude Code	99
4	Clay	88
5	HubSpot	80
6	Clari	32
7	Instantly	60
8	ZoomInfo	51
9	6sense	39
10	Codex	78

What this term is

Keywords: conversation intelligencecall recordingcall transcriptcall reviewcall intelligencerevenue intelligence
Appears in: Tracked on its own — not part of a theme yet

1.0%Share of conversation · L30

-11.2%vs prior 30d

+39.9%vs prior 90d

Building GTM Agents GTM Engineering Headless & Agent Interfaces

Monthly

Quarterly

0.0%1.0%2.0%

0.2%Q1

0.8%Q2

1.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Codex	78
4	HubSpot	80
5	Instantly	60
6	Salesforce	82
7	Apify	50
8	ZoomInfo	51
9	Airtable	47
10	Apollo.io	52

What this term is

Keywords: cliterminalcommand linenpx
Appears in: Building GTM Agents · GTM Engineering · Headless & Agent Interfaces

1.0%Share of conversation · L30

-35.5%vs prior 30d

-57.4%vs prior 90d

Monthly

Quarterly

0.0%2.5%5.0%

3.0%Q1

2.4%Q2

1.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Salesforce	82
4	Codex	78
5	HubSpot	80
6	Rox	28
7	Clearskies	18
8	Cursor (Anysphere)	74
9	Gong	59
10	1mind	39

What this term is

Keywords: revenue agentsales agentgtm agentrevenue aimarketing agentagent for sales
Appears in: Tracked on its own — not part of a theme yet

1.0%Share of conversation · L30

>29×vs prior 30d

+342%vs prior 90d

Proof of Human

Monthly

Quarterly

0.0%0.5%1.0%

0.1%Q1

0.1%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Cursor (Anysphere)	74
3	Codex	78
4	Substack	50
5	OpenRouter	49
6	Clay	88
7	HubSpot	80
8	Lindy	24
9	Midjourney	41
10	OpenClaw	50

What this term is

Keywords: watermarkwatermarkingwatermarkedc2pasynthidcontent credentials
Appears in: Proof of Human

0.9%Share of conversation · L30

-19.0%vs prior 30d

-30.4%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.0%Q1

1.8%Q2

1.0%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Claude Code	99
3	Codex	78
4	HubSpot	80
5	Lemlist	47
6	Prospeo	48
7	Salesforce	82
8	Instantly	60
9	Apollo.io	52
10	Cursor (Anysphere)	74

What this term is

Keywords: outbound systemoutbound engineoutbound stackoutbound machineoutbound infrastructureoutbound ops
Appears in: Tracked on its own — not part of a theme yet

0.9%Share of conversation · L30

+9.5%vs prior 30d

+11.6%vs prior 90d

Multi-Player AI

Monthly

Quarterly

0.0%1.0%2.0%

1.1%Q1

1.0%Q2

0.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Clay	88
5	Salesforce	82
6	Vercel	57
7	Granola	46
8	HubSpot	80
9	Klaviyo	37
10	Momentum	30

What this term is

Keywords: multi agentsubagentsub agentagent swarmagent teamagentic system
Appears in: Multi-Player AI

0.9%Share of conversation · L30

+3.7%vs prior 30d

-15.7%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.5%Q1

1.2%Q2

0.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Codex	78
3	HubSpot	80
4	Salesforce	82
5	Claude Code	99
6	Clay	88
7	Lovable	54
8	Substack	50
9	beehiiv	45
10	1mind	39

What this term is

Keywords: entrepreneurshipsolopreneurbootstrappingbootstrappedfirst time founderfounder journey
Appears in: Tracked on its own — not part of a theme yet

0.9%Share of conversation · L30

-11.4%vs prior 30d

+211%vs prior 90d

Open vs. Closed Models Token Spend & Cost Controls

Monthly

Quarterly

0.0%0.5%1.0%

0.2%Q1

0.5%Q2

1.0%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	OpenRouter	49
3	Codex	78
4	Cursor (Anysphere)	74
5	Vercel	57
6	Airtable	47
7	Granola	46
8	HubSpot	80
9	Lovable	54
10	Replit	52

What this term is

Keywords: model routingmodel routerllm routerllm routingmodel gatewaymodel picker
Appears in: Open vs. Closed Models · Token Spend & Cost Controls

0.9%Share of conversation · L30

+19.4%vs prior 30d

+38.8%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.5%Q1

0.6%Q2

0.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Codex	78
2	Claude Code	99
3	Cursor (Anysphere)	74
4	OpenClaw	50
5	Salesforce	82
6	Substack	50
7	Vercel	57
8	beehiiv	45
9	AssemblyAI	33
10	Canva	49

What this term is

Keywords: ai safetymodel alignmentai alignmentai riskexistential risksuperintelligence
Appears in: Tracked on its own — not part of a theme yet

0.8%Share of conversation · L30

+37.5%vs prior 30d

-12.1%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.8%Q1

0.8%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	Mutiny	33
4	6sense	39
5	AI Ark	41
6	Ahrefs	49
7	Airtable	47
8	Canva	49
9	Claude Code	99
10	Docket	20

What this term is

Keywords: sales opssales operationsdeal deskterritory planningterritory designcomp plan
Appears in: Tracked on its own — not part of a theme yet

0.8%Share of conversation · L30

-15.3%vs prior 30d

-32.1%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.5%Q1

1.3%Q2

0.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	HubSpot	80
3	Salesforce	82
4	Claude Code	99
5	Codex	78
6	Attio	50
7	Bombora	27
8	HeyReach	50
9	Airtable	47
10	Apify	50

What this term is

Keywords: lead scoringlead scoreaccount scoringicp fitfit scorepropensity model
Appears in: Tracked on its own — not part of a theme yet

0.8%Share of conversation · L30

+30.6%vs prior 30d

-2.7%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.2%Q1

0.7%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Customer.io	38
2	HubSpot	80
3	Clay	88
4	Gamma	41
5	Lovable	54
6	Profound	49
7	Vercel	57
8	1mind	39
9	AirOps	38
10	Apollo.io	52

What this term is

Keywords: influencer marketingb2b influencerinfluencer programinfluencer partnershipinfluencer campaigncreator economy
Appears in: Tracked on its own — not part of a theme yet

0.8%Share of conversation · L30

-23.8%vs prior 30d

+12.2%vs prior 90d

Software Business Model Disruption

Monthly

Quarterly

0.0%0.5%1.0%

0.8%Q1

0.8%Q2

0.9%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Clay	88
3	Replit	52
4	Canva	49
5	Claude Code	99
6	Salesforce	82
7	Agency	22
8	Codex	78
9	Granola	46
10	HubSpot	80

What this term is

Keywords: forward deployedfdedeployment strategist
Appears in: Software Business Model Disruption

0.7%Share of conversation · L30

-8.3%vs prior 30d

+15.3%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

0.7%Q1

1.0%Q2

0.8%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	AI Ark	41
4	HubSpot	80
5	Salesforce	82
6	Apollo.io	52
7	HeyReach	50
8	Instantly	60
9	Ocean.io	41
10	Smartlead	45

What this term is

Keywords: copywritingcopywritersales copyad copyemail copylanding page copy
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

+40.8%vs prior 30d

+31.5%vs prior 90d

Agent Governance Enterprise AI Adoption

Monthly

Quarterly

0.0%0.5%1.0%

0.3%Q1

0.5%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Codex	78
2	Cursor (Anysphere)	74
3	Claude Code	99
4	ElevenLabs	47
5	Hermes Agent	38
6	Vercel	57
7	Baseten	41
8	Replit	52
9	Salesforce	82
10	Ahrefs	49

What this term is

Keywords: ai securityprompt injectionshadow aiagent securitydata leakageai data leakage
Appears in: Agent Governance · Enterprise AI Adoption

0.7%Share of conversation · L30

+18.6%vs prior 30d

+62.7%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.6%Q1

0.5%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Claude Code	99
3	Codex	78
4	Salesforce	82
5	Attio	50
6	Exa.ai	42
7	Gemini CLI	19
8	HubSpot	80
9	Microsoft Copilot Studio	23
10	Airtable	47

What this term is

Keywords: claude connectoragent marketplaceapp marketplacemcp directorymcp registryapps sdk
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

+24.1%vs prior 30d

+5.3%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.7%Q1

0.7%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Vercel	57
5	Bolt.new (StackBlitz)	25
6	HubSpot	80
7	Cline	23
8	ElevenLabs	47
9	Granola	46
10	Lovable	54

What this term is

Keywords: prompt engineeringprompt designsystem promptprompt libraryprompting techniqueprompt template
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

-21.7%vs prior 30d

-26.5%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.5%Q1

1.1%Q2

0.8%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Claude Code	99
3	Salesforce	82
4	Profound	49
5	Ahrefs	49
6	Bolt.new (StackBlitz)	25
7	Bynder	17
8	Codex	78
9	Cursor (Anysphere)	74
10	ElevenLabs	47

What this term is

Keywords: ai in marketingai for marketingai marketingmarketing aiai marketerai for marketers
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

-13.9%vs prior 30d

-46.8%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.8%Q1

1.0%Q2

0.8%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Salesforce	82
3	Canva	49
4	Profound	49
5	Clay	88
6	Common Room	42
7	Conversion	17
8	Docket	20
9	Gong	59
10	Gradial	17

What this term is

Keywords: marketing opsmarketing operationsmopsmarketing operations teammarketing ops teamcampaign ops
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

-7.8%vs prior 30d

-43.2%vs prior 90d

Monthly

Quarterly

0.0%1.2%2.5%

2.2%Q1

1.3%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	Clay	88
4	Nooks	44
5	HubSpot	80
6	LangChain	42
7	Prospeo	48
8	Rox	28
9	Salesloft	40
10	Sendoso	31

What this term is

Keywords: sales developmentsales development repsdr teambdr teamsdr rolesdr org
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

-0.9%vs prior 30d

-27.5%vs prior 90d

Product-Led Growth

Monthly

Quarterly

0.0%1.0%2.0%

1.3%Q1

0.6%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Gamma	41
3	HubSpot	80
4	Canva	49
5	Lovable	54
6	Replit	52
7	Rox	28
8	Airtable	47
9	Calendly	35
10	Clay	88

What this term is

Keywords: self serveself serviceself serve motionself serve funnelself serve onboardingno touch
Appears in: Product-Led Growth

0.7%Share of conversation · L30

+67.8%vs prior 30d

+21.2%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.3%Q1

0.5%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Calendly	35
3	Gong	59
4	HubSpot	80
5	Bombora	27
6	Claude Code	99
7	Crayon	17
8	Crossbeam	24
9	DemandScience	21
10	Explorium	24

What this term is

Keywords: partner ecosystempartner marketingpartner programchannel partnerco marketingco selling
Appears in: Tracked on its own — not part of a theme yet

0.7%Share of conversation · L30

+152%vs prior 30d

+24.5%vs prior 90d

Building GTM Agents GTM Engineering

Monthly

Quarterly

0.0%0.2%0.5%

0.2%Q1

0.4%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	Hermes Agent	38
5	Vercel	57
6	OpenRouter	49
7	Attio	50
8	Baseten	41
9	ElevenLabs	47
10	OpenClaw	50

What this term is

Keywords: agent harnessharness engineeringharness layercoding harnessagent runtimeagent framework
Appears in: Building GTM Agents · GTM Engineering

0.7%Share of conversation · L30

+21.0%vs prior 30d

-40.9%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.6%Q1

1.0%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Gamma	41
2	Claude Code	99
3	Granola	46
4	OpenClaw	50
5	Twilio	34
6	Airtable	47
7	Codex	78
8	Cursor (Anysphere)	74
9	Devin	34
10	HubSpot	80

What this term is

Keywords: product market fitpmfmarket fitpre pmfpost pmffinding pmf
Appears in: Tracked on its own — not part of a theme yet

0.6%Share of conversation · L30

+112%vs prior 30d

-44.3%vs prior 90d

Headless & Agent Interfaces Build vs. Buy

Monthly

Quarterly

0.0%1.0%2.0%

0.2%Q1

1.1%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	Codex	78
4	HubSpot	80
5	Clay	88
6	ZoomInfo	51
7	Salesforce Agentforce	26
8	GTM.AI	21
9	Momentum	30
10	Apify	50

What this term is

Keywords: headlessapi firstapi is the ui
Appears in: Headless & Agent Interfaces · Build vs. Buy

0.6%Share of conversation · L30

+28.8%vs prior 30d

-30.7%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.9%Q1

0.7%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	UiPath	24
4	Zapier	50
5	n8n	58
6	Clay	88
7	Cursor (Anysphere)	74
8	HubSpot	80
9	Apollo.io	52
10	Gong	59

What this term is

Keywords: workflow automationno code automationbusiness process automationrpaprocess automationautomation platform
Appears in: Tracked on its own — not part of a theme yet

0.6%Share of conversation · L30

-25.0%vs prior 30d

-14.9%vs prior 90d

Zero-Click Marketing Strategies AI Content Human Experience

Monthly

Quarterly

0.0%1.0%2.0%

1.1%Q1

0.8%Q2

0.7%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Claude Code	99
3	Clay	88
4	Granola	46
5	HeyReach	50
6	Nooks	44
7	RB2B	48
8	Ahrefs	49
9	Buffer	25
10	Cal.com	27

What this term is

Keywords: founder brandfounder led marketingfounder led growthfounder led contentfounder voiceemployee advocacy
Appears in: Zero-Click Marketing Strategies · AI Content · Human Experience

0.6%Share of conversation · L30

+9.5%vs prior 30d

-24.8%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.1%Q1

0.5%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Salesforce	82
3	ActiveCampaign	25
4	Clay	88
5	AirOps	38
6	Apify	50
7	Apollo.io	52
8	Attio	50
9	Customer.io	38
10	HeyReach	50

What this term is

Keywords: marketing automationmarketing automation platformhubspot workflowemail automationcampaign automationdrip campaign
Appears in: Tracked on its own — not part of a theme yet

0.6%Share of conversation · L30

-7.2%vs prior 30d

-29.7%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.7%Q1

0.8%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	Clay	88
4	Clearskies	18
5	HubSpot	80
6	Replit	52
7	Rox	28
8	beehiiv	45
9	Airtable	47
10	Backstory	29

What this term is

Keywords: ai pilledai forwardai native companyai native teamai champion
Appears in: Tracked on its own — not part of a theme yet

0.6%Share of conversation · L30

-16.8%vs prior 30d

+3.5%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.2%Q1

0.6%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Codex	78
2	Cursor (Anysphere)	74
3	Claude Code	99
4	LangChain	42
5	Clay	88
6	Cline	23
7	CrewAI	28
8	Together AI	32
9	Airtable	47
10	Hermes Agent	38

What this term is

Keywords: agent observabilityllm observabilityai observabilityagent tracingllm tracingagent monitoring
Appears in: Tracked on its own — not part of a theme yet

0.6%Share of conversation · L30

+45.8%vs prior 30d

-35.3%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.6%Q1

0.6%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Clay	88
2	Common Room	42
3	Salesforce	82
4	Webflow	44
5	Apollo.io	52
6	Codex	78
7	HeyReach	50
8	HubSpot	80
9	Instantly	60
10	Intercom	46

What this term is

Keywords: lifecycle marketinglifecycle emaillifecycle campaignnurture sequencenurture campaignonboarding email
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

-1.4%vs prior 30d

-26.1%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

1.0%Q1

0.8%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	HockeyStack	28
4	6sense	39
5	DataForSEO	29
6	Demandbase	31
7	HubSpot	80
8	Salesforce	82
9	Substack	50
10	TechTarget	23

What this term is

Keywords: ai personalizationpersonalization at scalehyper personalizationpersonalized outreachpersonalized emailpersonalization engine
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

-24.1%vs prior 30d

-59.6%vs prior 90d

Monthly

Quarterly

0.0%1.2%2.5%

2.3%Q1

1.1%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	Replit	52
4	Viktor	32
5	Zapier	50
6	beehiiv	45
7	6sense	39
8	Codex	78
9	Crunchbase	34
10	Cursor (Anysphere)	74

What this term is

Keywords: growth marketinggrowth marketergrowth loopgrowth experimentgrowth hackinggrowth team
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

+35.0%vs prior 30d

+11.4%vs prior 90d

Monthly

Quarterly

0.0%0.2%0.5%

0.4%Q1

0.5%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clari	32
3	HubSpot	80
4	LeanData	26
5	Momentum	30
6	Salesforce Agentforce	26
7	11x	29
8	6sense	39
9	Attio	50
10	Canva	49

What this term is

Keywords: agentic gtmagentic go to marketagentic marketingagentic sellingagentic salesagentic revenue
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

-21.2%vs prior 30d

-30.1%vs prior 90d

AI Pricing & Margins Software Business Model Disruption

Monthly

Quarterly

0.0%1.0%2.0%

1.3%Q1

1.1%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	HubSpot	80
3	Cursor (Anysphere)	74
4	Clarify	28
5	Clay	88
6	OpenRouter	49
7	ZoomInfo	51
8	Baseten	41
9	Codex	78
10	Deepline	29

What this term is

Keywords: usage based pricingconsumption based pricingconsumption pricingcredit based pricingtoken based pricingper seat pricing
Appears in: AI Pricing & Margins · Software Business Model Disruption

0.5%Share of conversation · L30

-0.4%vs prior 30d

+29.1%vs prior 90d

Product-Led Growth

Monthly

Quarterly

0.0%0.5%1.0%

0.7%Q1

0.4%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Cursor (Anysphere)	74
4	HubSpot	80
5	Salesforce	82
6	Clay	88
7	Replit	52
8	Vercel	57
9	Firecrawl	37
10	Lindy	24

What this term is

Keywords: free trialtrial conversiontrial to paidreverse trialtrial length
Appears in: Product-Led Growth

0.5%Share of conversation · L30

-28.9%vs prior 30d

-29.5%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.1%Q1

0.8%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Gong	59
2	Salesforce	82
3	Claude Code	99
4	Cursor (Anysphere)	74
5	Canva	49
6	Clari	32
7	Clay	88
8	Clearskies	18
9	Codex	78
10	HubSpot	80

What this term is

Keywords: ai in salesai for salessales aiai powered salesai for sellersselling with ai
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

-13.2%vs prior 30d

-11.9%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.8%Q1

0.7%Q2

0.6%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	Clay	88
4	HubSpot	80
5	6sense	39
6	Common Room	42
7	Gong	59
8	Amplemarket	21
9	Apollo.io	52
10	Attio	50

What this term is

Keywords: sales techsales technologysales stacksales toolsales softwarerevenue tech
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

+132%vs prior 30d

-23.3%vs prior 90d

Agent Governance Multi-Player AI AI SDR

Monthly

Quarterly

0.0%0.2%0.5%

0.5%Q1

0.3%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Salesforce	82
3	Clay	88
4	1mind	39
5	Apollo.io	52
6	Claude Code	99
7	HeyReach	50
8	Instantly	60
9	Nooks	44
10	n8n	58

What this term is

Keywords: human in the loophuman oversight
Appears in: Agent Governance · Multi-Player AI · AI SDR

0.5%Share of conversation · L30

-1.1%vs prior 30d

-23.3%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.7%Q1

0.5%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Codex	78
2	Claude Code	99
3	Cursor (Anysphere)	74
4	Salesforce	82
5	Attention	30
6	Bolt.new (StackBlitz)	25
7	Clarify	28
8	Clay	88
9	Clearskies	18
10	Gamma	41

What this term is

Keywords: product strategyproduct roadmapproduct betproduct decisionproduct visionproduct principle
Appears in: Tracked on its own — not part of a theme yet

0.5%Share of conversation · L30

+13.3%vs prior 30d

+1.0%vs prior 90d

AEO/GEO

Monthly

Quarterly

0.0%0.5%1.0%

0.4%Q1

0.6%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Codex	78
2	Claude Code	99
3	Salesforce	82
4	Semrush	49
5	Ahrefs	49
6	Cursor (Anysphere)	74
7	Fireflies	36
8	Muck Rack	17
9	Netlify	24
10	OpenCode	38

What this term is

Keywords: llms.txtrobots.txtschema markupmachine readableai crawlerllm crawler
Appears in: AEO/GEO

0.4%Share of conversation · L30

-18.2%vs prior 30d

-11.5%vs prior 90d

AEO/GEO Headless & Agent Interfaces

Monthly

Quarterly

0.0%0.5%1.0%

1.0%Q1

0.5%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Criteo	17
3	GitHub Copilot	35
4	Intercom	46
5	Klaviyo	37
6	OtterlyAI	22
7	Outreach	43
8	Peec AI	28
9	Profound	49
10	Salesforce Agentforce	26

What this term is

Keywords: agentic commerceagentic checkoutagentic paymentsagentic shoppingagentic buyingai shopping
Appears in: AEO/GEO · Headless & Agent Interfaces

0.4%Share of conversation · L30

+9.4%vs prior 30d

+101%vs prior 90d

Monthly

Quarterly

0.0%0.2%0.5%

0.4%Q1

0.2%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Codex	78
2	Criteo	17
3	Cursor (Anysphere)	74
4	Hightouch	32
5	Bolt.new (StackBlitz)	25
6	Claude Code	99
7	Clay	88
8	Higgsfield	37
9	HubSpot	80
10	OtterlyAI	22

What this term is

Keywords: ai driven advertisingai advertisingai ad agentadvertising agentad agentagentic advertising
Appears in: Tracked on its own — not part of a theme yet

0.4%Share of conversation · L30

+0.7%vs prior 30d

-44.3%vs prior 90d

Monthly

Quarterly

0.0%1.0%2.0%

1.4%Q1

0.6%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Ploy	20
4	Salesforce	82
5	Webflow	44
6	Canva	49
7	Clay	88
8	Cursor (Anysphere)	74
9	Gamma	41
10	Lovable	54

What this term is

Keywords: network effectviral loopviralitydefensibilitycompetitive moatdata moat
Appears in: Tracked on its own — not part of a theme yet

0.4%Share of conversation · L30

+2.4%vs prior 30d

-33.6%vs prior 90d

AI Content

Monthly

Quarterly

0.0%0.5%1.0%

0.6%Q1

0.7%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Claude Code	99
3	Codex	78
4	Profound	49
5	Salesforce	82
6	Semrush	49
7	Ahrefs	49
8	Buffer	25
9	Granola	46
10	Lemlist	47

What this term is

Keywords: content at scalecontent engineprogrammatic seocontent operationscontent machinecontent velocity
Appears in: AI Content

0.4%Share of conversation · L30

-6.4%vs prior 30d

-51.2%vs prior 90d

Enterprise AI Adoption AI SDR

Monthly

Quarterly

0.0%1.0%2.0%

1.1%Q1

0.9%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Apollo.io	52
3	Clay	88
4	Cursor (Anysphere)	74
5	Gong	59
6	Hermes Agent	38
7	HubSpot	80
8	Lovable	54
9	Manus	28
10	Midjourney	41

What this term is

Keywords: knowledge workknowledge workerwhite collarjob displacementai and jobsreplacing humans
Appears in: Enterprise AI Adoption · AI SDR

0.4%Share of conversation · L30

-3.5%vs prior 30d

+51.7%vs prior 90d

Monthly

Quarterly

0.0%0.2%0.5%

0.3%Q1

0.3%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	HubSpot	80
3	Vector	42
4	Vercel	57
5	ActiveCampaign	25
6	Adobe Marketo	26
7	Claude Code	99
8	Codex	78
9	Customer.io	38
10	Docket	20

What this term is

Keywords: enterprise marketingenterprise marketerenterprise brandenterprise cmoglobal marketing teamenterprise campaign
Appears in: Tracked on its own — not part of a theme yet

0.4%Share of conversation · L30

-15.7%vs prior 30d

+8.0%vs prior 90d

Building GTM Agents GTM Engineering Context Engineering in GTM

Monthly

Quarterly

0.0%0.5%1.0%

0.5%Q1

0.6%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Gong	59
3	HubSpot	80
4	Cursor (Anysphere)	74
5	Claude Code	99
6	Clearskies	18
7	Salesforce Agentforce	26
8	Vercel	57
9	6sense	39
10	Apollo.io	52

What this term is

Keywords: gtm brainrevenue brainrevenue contextrevenue context layergtm context graphrevenue knowledge graph
Appears in: Building GTM Agents · GTM Engineering · Context Engineering in GTM

0.4%Share of conversation · L30

+15.5%vs prior 30d

+1.1%vs prior 90d

Monthly

Quarterly

0.0%0.5%1.0%

0.6%Q1

0.2%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Claude Code	99
3	Codex	78
4	Cursor (Anysphere)	74
5	DemandScience	21
6	Lemlist	47
7	Monaco	27
8	Outreach	43
9	Qualified	27

What this term is

Keywords: founder led salesfounder sellingfounder led sellingfounder led revenuefirst sales hirefounder does the selling
Appears in: Tracked on its own — not part of a theme yet

0.4%Share of conversation · L30

-7.3%vs prior 30d

-9.9%vs prior 90d

Building GTM Agents

Monthly

Quarterly

0.0%0.2%0.5%

0.4%Q1

0.5%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	HubSpot	80
3	Salesforce	82
4	Apollo.io	52
5	Clay	88
6	Codex	78
7	Attio	50
8	Gong	59
9	Prospeo	48
10	ZoomInfo	51

What this term is

Keywords: agentic workflowagentic workflowsagent workflowagent workflowsagentic automationagentic process
Appears in: Building GTM Agents

0.4%Share of conversation · L30

+115%vs prior 30d

+293%vs prior 90d

Proof of Human

Monthly

Quarterly

0.0%0.2%0.5%

0.0%Q1

0.1%Q2

0.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Substack	50
3	Cursor (Anysphere)	74
4	Codex	78
5	OpenClaw	50
6	Replit	52
7	Vercel	57
8	Lovable	54
9	Modal	35
10	Netlify	24

What this term is

Keywords: ai detectorai detectionai content detectorai text detectorai writing detectiondetect ai writing
Appears in: Proof of Human

0.4%Share of conversation · L30

-24.1%vs prior 30d

+122%vs prior 90d

Proving AI ROI AI Pricing & Margins Token Spend & Cost Controls

Monthly

Quarterly

0.0%0.2%0.5%

0.0%Q1

0.3%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Replit	52
2	Claude Code	99
3	Codex	78
4	ElevenLabs	47
5	Salesforce	82
6	ZoomInfo	51
7	Ahrefs	49
8	AirOps	38
9	Airtable	47
10	Apify	50

What this term is

Keywords: tokenmaxxingtoken maxxingtoken maximalism
Appears in: Proving AI ROI · AI Pricing & Margins · Token Spend & Cost Controls

0.3%Share of conversation · L30

-28.2%vs prior 30d

-16.4%vs prior 90d

Software Business Model Disruption Build vs. Buy SaaSpocalypse

Monthly

Quarterly

0.0%0.2%0.5%

0.5%Q1

0.5%Q2

0.4%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	Framer	34
4	Gong	59
5	Metronome	23
6	Salesforce	82
7	UiPath	24
8	11x	29
9	1mind	39
10	Attio	50

What this term is

Keywords: build vs buybuild or buybuild versus buybuy vs buildreplacing saasreplace saas
Appears in: Software Business Model Disruption · Build vs. Buy · SaaSpocalypse

0.3%Share of conversation · L30

+1.2%vs prior 30d

-38.2%vs prior 90d

Brand & Authenticity AI Slop

Monthly

Quarterly

0.0%0.2%0.5%

0.3%Q1

0.5%Q2

0.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Semrush	49
3	Ahrefs	49
4	Canva	49
5	Claude Code	99
6	Clay	88
7	Codex	78
8	Conductor	29
9	Gong	59
10	Granola	46

What this term is

Keywords: samenesssea of samenessundifferentiatedai positioningpositioning problemsound the same
Appears in: Brand & Authenticity · AI Slop

0.3%Share of conversation · L30

+232%vs prior 30d

-23.7%vs prior 90d

Monthly

Quarterly

0.0%0.2%0.5%

0.4%Q1

0.3%Q2

0.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	DemandScience	21
3	HubSpot	80
4	Profound	49

What this term is

Keywords: fractional cmofractional crofractional execfractional executivefractional leaderfractional cfo
Appears in: Tracked on its own — not part of a theme yet

0.3%Share of conversation · L30

-55.1%vs prior 30d

-30.7%vs prior 90d

Software Business Model Disruption SaaSpocalypse

Monthly

Quarterly

0.0%0.5%1.0%

1.0%Q1

0.7%Q2

0.5%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Clay	88
3	Codex	78
4	Ahrefs	49
5	Gong	59
6	Salesforce Agentforce	26
7	1mind	39
8	ActiveCampaign	25
9	Adobe Marketo	26
10	AirOps	38

What this term is

Keywords: tech stack consolidationvendor consolidationtool consolidationstack consolidationpoint solutiontool sprawl
Appears in: Software Business Model Disruption · SaaSpocalypse

0.3%Share of conversation · L30

-43.3%vs prior 30d

-31.6%vs prior 90d

Monthly

Quarterly

0.0%0.2%0.5%

0.4%Q1

0.4%Q2

0.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clay	88
3	Salesforce	82
4	Cursor (Anysphere)	74
5	Vercel	57
6	Clearskies	18
7	Codex	78
8	Nooks	44
9	Owner.com	29
10	Rox	28

What this term is

Keywords: ai native gtmai native go to marketai first gtmai first go to marketai native sales teamai native marketing
Appears in: Tracked on its own — not part of a theme yet

0.3%Share of conversation · L30

-18.7%vs prior 30d

+485%vs prior 90d

Building GTM Agents

Monthly

Quarterly

0.0%0.2%0.5%

0.1%Q1

0.2%Q2

0.3%Q3

Brands in this conversation

	Brand	GTM Index
1	AssemblyAI	33
2	beehiiv	45
3	Claude Code	99
4	Codex	78
5	Cursor (Anysphere)	74
6	11x	29
7	Browser Use	30
8	Browserbase	31
9	Devin	34
10	GitHub Copilot	35

What this term is

Keywords: agent loopagentic looploop engineeringretry looptool loopreasoning loop
Appears in: Building GTM Agents

0.3%Share of conversation · L30

-13.3%vs prior 30d

-29.3%vs prior 90d

Monthly

Quarterly

0.0%0.2%0.5%

0.4%Q1

0.4%Q2

0.3%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	1mind	39
3	6sense	39
4	Calendly	35
5	DemandScience	21
6	Docusign	36
7	HubSpot	80
8	Owner.com	29
9	Seismic	31
10	Tealium	16

What this term is

Keywords: category creationcategory designcategory kingcreate a categorycategory narrativeown the category
Appears in: Tracked on its own — not part of a theme yet

0.3%Share of conversation · L30

+261%vs prior 30d

-41.9%vs prior 90d

Product-Led Growth

Monthly

Quarterly

0.0%0.5%1.0%

0.5%Q1

0.3%Q2

0.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Cursor (Anysphere)	74
2	Salesforce	82
3	Canva	49
4	Claude Code	99
5	Codex	78
6	Airtable	47
7	Baseten	41
8	Clay	88
9	ElevenLabs	47
10	Gamma	41

What this term is

Keywords: freemiumfree tierfree planfree forever
Appears in: Product-Led Growth

0.2%Share of conversation · L30

-8.7%vs prior 30d

+14.4%vs prior 90d

Headless & Agent Interfaces Build vs. Buy

Monthly

Quarterly

0.0%0.1%0.2%

0.2%Q1

0.2%Q2

0.2%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Codex	78
3	Clay	88
4	HubSpot	80
5	ZoomInfo	51
6	Airtable	47
7	Apify	50
8	Salesforce	82
9	Ahrefs	49
10	AirOps	38

What this term is

Keywords: agent experienceagent ready softwareagentic experienceagent readable interfaceagent interfaceagentic interface
Appears in: Headless & Agent Interfaces · Build vs. Buy

0.1%Share of conversation · L30

+133%vs prior 30d

+45.0%vs prior 90d

Brand & Authenticity Human Experience

Monthly

Quarterly

0.0%0.1%0.2%

0.0%Q1

0.1%Q2

0.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Clearskies	18
3	Cursor (Anysphere)	74
4	Rox	28
5	Clarify	28
6	Clay	88
7	Nooks	44
8	Sumble	31
9	Attention	30
10	Codex	78

What this term is

Keywords: human madehuman createdhuman authoredhuman writtenwritten by a humanmade by humans
Appears in: Brand & Authenticity · Human Experience

0.1%Share of conversation · L30

-29.2%vs prior 30d

+46.6%vs prior 90d

Monthly

Quarterly

0.0%0.1%0.2%

0.2%Q1

0.1%Q2

0.1%Q3

Brands in this conversation

	Brand	GTM Index
1	HubSpot	80
2	Semrush	49
3	CallRail	18
4	Conductor	29
5	Profound	49
6	Salesforce	82
7	TechTarget	23
8	n8n	58

What this term is

Keywords: digital marketingdigital marketeronline marketingdigital campaigndigital channeldigital marketing team
Appears in: Tracked on its own — not part of a theme yet

0.1%Share of conversation · L30

-49.5%vs prior 30d

-27.7%vs prior 90d

AI Pricing & Margins Software Business Model Disruption

Monthly

Quarterly

0.0%0.2%0.5%

0.2%Q1

0.3%Q2

0.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Salesforce	82
2	Twilio	34
3	ZoomInfo	51
4	Airtable	47
5	Canva	49
6	Cursor (Anysphere)	74
7	Intercom	46
8	Replit	52

What this term is

Keywords: outcome based pricingoutcome pricingvalue based pricingper outcomepay per outcomeresults based pricing
Appears in: AI Pricing & Margins · Software Business Model Disruption

0.1%Share of conversation · L30

-30.0%vs prior 30d

-40.1%vs prior 90d

Zero-Click Marketing Strategies

Monthly

Quarterly

0.0%0.2%0.5%

0.3%Q1

0.2%Q2

0.1%Q3

Brands in this conversation

	Brand	GTM Index
1	ActiveCampaign	25
2	HubSpot	80
3	Salesforce	82

What this term is

Keywords: gated contentcontent gateungated contentungate contentgated pdfgated asset
Appears in: Zero-Click Marketing Strategies

0.1%Share of conversation · L30

-28.3%vs prior 30d

-6.4%vs prior 90d

Brand & Authenticity Human Experience

Monthly

Quarterly

0.0%0.1%0.2%

0.2%Q1

0.1%Q2

0.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Iterable	21
2	Semrush	49
3	Similarweb	37
4	SparkToro	25

What this term is

Keywords: trust based marketingtrust led marketingtrust as a moattrust is the moatearned trustbuyer trust
Appears in: Brand & Authenticity · Human Experience

0.1%Share of conversation · L30

-13.3%vs prior 30d

-53.4%vs prior 90d

AI Content AI Slop Proof of Human

Monthly

Quarterly

0.0%0.1%0.2%

0.1%Q1

0.2%Q2

0.1%Q3

Brands in this conversation

	Brand	GTM Index
1	Higgsfield	37
2	Ranked AI	34
3	Bolt.new (StackBlitz)	25
4	Claude Code	99
5	Codex	78
6	Cursor (Anysphere)	74
7	ElevenLabs	47
8	HeyGen	35
9	Instantly	60
10	Midjourney	41

What this term is

Keywords: synthetic ugcai ugcai avatar adsynthetic creatorvirtual influencersynthetic influencer
Appears in: AI Content · AI Slop · Proof of Human

0.1%Share of conversation · L30

+271%vs prior 30d

NEWvs prior 90d

Headless & Agent Interfaces

Monthly

Quarterly

0.0%0.0%0.1%

0.0%Q1

0.0%Q2

0.0%Q3

Brands in this conversation

	Brand	GTM Index
1	Claude Code	99
2	Ploy	20
3	Webflow	44
4	Codex	78
5	Cursor (Anysphere)	74
6	Netlify	24
7	Vercel	57

What this term is

Keywords: agents as usersagent as useragent is the useragents are the usersagents as customersyour user is an agent
Appears in: Headless & Agent Interfaces

0.0%Share of conversation · L30

NEWvs prior 30d

+41.7%vs prior 90d

Signal-Based Sales & ABM Product-Led Growth

Monthly

Quarterly

0.0%0.1%0.1%

0.1%Q1

0.0%Q2

0.0%Q3

Brands in this conversation

	Brand	GTM Index
1	6sense	39
2	Apollo.io	52
3	Clay	88
4	Demandbase	31
5	HubSpot	80
6	Metadata	16
7	RB2B	48
8	Salesforce	82
9	beehiiv	45

What this term is

Keywords: product led salesproduct led sellingpls motionsales assist motion
Appears in: Signal-Based Sales & ABM · Product-Led Growth

0.0%Share of conversation · L30

NEWvs prior 30d

+15.4%vs prior 90d

AI Pricing & Margins Token Spend & Cost Controls Software Business Model Disruption SaaSpocalypse

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Brands in this conversation

	Brand	GTM Index
1	Canva	49
2	Clarify	28

What this term is

Keywords: software margin compressionai gross marginsoftware gross marginmargin compressiongross margin pressureservices margin compression
Appears in: AI Pricing & Margins · Token Spend & Cost Controls · Software Business Model Disruption · SaaSpocalypse

Intro

Hi, I'm Adam. I'm an independent builder & industry analyst. My goal is to help GTM leaders make sharp decisions in uncertain markets.

This is the methodology for my GTM Market Tracker — the score, the rankings, and the category maps.

Trends & Topic Tracking

Topics measure what the GTM conversation is actually about, at two grains.

Theme. Clusters of topics that create a named concept I think is worth following.
Topic. Specific measured terms or brand names.

Clusters are built from topics, so both appear in one ranked list.

The volume and change measures are both variations on Share of Voice (SOV). The volume is a count of posts fitting the topic or theme, engagement weighted. The denominator is every panel post that matched at least one maintained topic.

Shares do not add up to 100%. A post about coding agents inside GTM engineering is about both, so it counts for both — the number is prevalence, not a slice of a pie.

Beta. These figures move as the panel grows and the definitions sharpen. Every published number carries the registry version it was measured under, and when a change reprices the board I say so in that issue's notes.

Tech Index Coverage

I cover products and companies with a central application for B2B go-to-market in the AI era. Most are sales- or marketing-focused (e.g. Gong, Clay), but I also cover broader solutions that are clearly GTM-relevant (e.g. Claude Code, Vercel, Exa).

On the edges my judgement determines what fits (and what doesn't). Like all things, this evolves as I learn and as the market changes.

SOV Score

Brand's share of panel conversation, normalized 0–99 against the field.

My scores are a share-of-voice (SOV) measure, not a rating of the product capabilities. I am not scoring whether a product is good or best. I'm measuring how much it shows up in the GTM conversation. This a useful concept to understand market trends, but isn't a buyer score alone.

Here's how it works:

Curated Panel. Sources I've hand-picked across social media, newsletters, blogs, and podcasts. Not a broad sample — the best minds in GTM: operators, authors, builders, executives.
Tracking Mentions with Context. I track substantive product mentions — and their context — across the panel. Link-only and content-locator references don't count as brand conversation.
Engagement Weighted. Each mention is weighted by engagement and relevance (the factors vary by mention type). A product's own posts don't count — the score is earned voice only.
Normalized 0–99. Every product sits on one scale, indexed to the loudest product in the window — that product scores 99 and everything else is placed against it. The index follows a power curve, not a straight line.

The two windows

	Window	What it answers
SOV Score	Last 90 days	Where does this brand stand right now?
60-day move	Last 60 days vs the 60 before them	Which direction is it heading?

The move is a percentage change in share of panel conversation — the brand's share over the last 60 days against its share over the 60 days before that. Both are recalculated nightly, against the panel as it stands that night. The move window ends two days back, because the most recent day or two of collection is still filling in. Scores you see today are as of 2026-08-25.

What the number is not

It is not a percentage. A SOV Score of 40 does not mean 40% of anything. It's a position on a 0–99 curve where 99 is whoever the panel talked about most in the window.
It is not linear. The curve compresses the top and spreads the bottom, so the gap between 90 and 95 represents far more conversation than the gap between 20 and 25. At the very bottom the scale is steep: roughly, SOV 9–11 is one earned mention over 90 days, 14–16 is two, 19–21 is five, 24–26 is nine.
It is not a quality rating. A product can be excellent and quiet. That shows up here as a low score, and that is the measure working, not failing.

What counts as a voice

A voice is a source on the curated panel. It's a person or a publication whose GTM commentary I've chosen to track, across LinkedIn, X, newsletters, blogs and podcasts. It is a carefully curated list or experts and operators, not a crawl of the internet. I have three rules for reading the panel.

SOV is earned only. A brand's own accounts, and posts by its own staff, are identified and excluded.
Weighted by engagement. A post nobody read counts for less than one with a strong response.
Context-checked. Noise like common-word brand names, and other irrelevant mentions are scrubbed when they aren't associated with a GTM conversation.

Markets, membership, and the ranking cutline

Brands sit inside Markets. These are my framework for grouping companies by the AI era "races" and don't necessarily align to traditional industry categories. Two different things can be true of a brand at once:

Membership is permanent. Once a brand belongs to a Market it keeps that Market, whatever its score does. Membership is about what the company is.
Ranking is dynamic. A brand is ranked once its SOV Score clears its Market's floor — currently SOV 15. Below that it keeps its Market and stays visible on the page, marked unranked.

Category Definitions

GTM Tech Types

My highest level organizing framework has a strong bend toward AI. I believe the traditional categorization is breaking down quickly. This is how I see the space at a high level:

Type	Definition	Examples
Coding Agents & Experience Builders	AI coding assistants and app builders.	Claude Code, Cursor, Lovable
Orchestration	The workflow layer that wires data, agents, and apps into GTM systems.	Clay, Zapier, n8n
Agent-Native GTM	Software where agents are core and do the work — purpose-built for GTM jobs.	11x, Artisan, Attio
GTM Developer Tools	The API- and MCP-first primitives used to build and run agent-based GTM systems.	Exa, Vercel, ElevenLabs
SaaS for GTM	The GTM application layer — multi-feature software you operate for sales, marketing and CS. Many are going headless and shipping agents.	Salesforce, HubSpot, Gong
Creative & Content	AI generation of media assets — images, video, decks, avatars, copy.	Canva, Runway, HeyGen
AEO	Platforms that help brands measure & optimize visibility inside AI answers.	Profound, Scrunch AI, AthenaHQ
GTM Adjacent	Broad, general-purpose platforms a company runs on (comms, docs, cloud, data) — used by GTM but orthogonal to sales and marketing execution.	Slack, Notion, Snowflake

GTM Tech Categories

Categories are generally organized around use cases, go-to-market motions, or the intersection of the two. That said, there is a balance of many factors in this framework and it ultimately comes down to my judgement.

Category	Definition	Examples
GTM Developer Tools	Broad dev primitives GTM teams run through agents and APIs.	Exa, Vercel, Twilio
Data & Intelligence	Enrichment, intent, and signal data that feeds the pipeline.	Clay, ZoomInfo, Apollo
Selling	Active deal execution — conversation intelligence, coaching, proposals, demos.	Gong, Salesforce, Granola
Marketing Execution	Campaigns, content, ABM, and marketing ops.	HubSpot, Klaviyo, Customer.io
Advertising	Paid-media execution and measurement — DSPs, paid social and search, attribution.	The Trade Desk, LiveRamp, Metadata
Creative & Content	AI generation of GTM media — video, images, decks, avatars, copy.	Canva, Runway, HeyGen
GTM Infrastructure	GTM-specific pipes — email deliverability, CDP and reverse-ETL, billing.	Hightouch, Metronome, Paddle
Website & Inbound	Websites, chat, and inbound capture that convert traffic into pipeline.	Webflow, Chili Piper, Framer
AEO	Visibility inside AI-generated answers.	Profound, Scrunch AI, AthenaHQ
Prospecting	Outbound — finding, qualifying, and reaching buyers.	Outreach, Salesloft, Nooks
Customer Success	Post-sale onboarding, retention, and expansion.	Intercom (Fin), Gainsight, Zendesk
Autonomous CRM	AI-native CRMs that run pipeline, deals, and relationships themselves.	Attio, Day.ai, Clarify

Rules & Guidelines

Products can fit types and multiple categories, but there must be a strong case.

Agent Readiness Score

I score Agent Readiness as a secondary factor, but it matters: in an agent era, whether your systems can actually build on a product matters more than its UI. It's an analyst-judged 0–99 score (with an A–F grade) across four surfaces — API, MCP server, SDK, and CLI — plus the quality of the docs behind them. Multiple agents, each with a different persona, assess those surfaces and docs; the Surfaces column shows exactly which a product ships.

Feedback & Corrections

Send any suggestions or issues to adam at adamgtm.com. I verify them, write the fix back to the system and publish.

If you're building something interesting in this space, but it's not covered yet, please suggest a product here.

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