For marketers running SEO and content strategy, Semrush is a toolset covering keyword research, backlink analysis, and competitive intelligence, now expanding into AI-visibility tracking to measure how brands surface in AI-generated search answers.
Presence & Market Position
#1 of 13
AEO-First Marketing Tech
▲ 78 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Semrush is positioning itself as the measurement and discovery layer underneath the AI-search shift: an SEO and competitive-intelligence dataset now marketed as an AI-visibility product, reinforced by its move inside Adobe's creative-and-experience stack as the piece that shows businesses how they surface in AI-generated answers. Conversation about it spans practitioners citing its data in tool-stack round-ups and competitive-analysis workflows, builders piping its keyword and backlink data directly into AI app-building tools, and a live analyst debate over what AI-citation numbers actually predict about brand visibility. A recent MCP connector bringing its dataset into AI assistants adds to a rising presence in that category conversation.
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BotifyZoomInfo, Reviewed (USA TODAY Network), PF Holdings, BlueGlass, Repeat
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Business Profile
Semrush was founded in 2008, went public in 2021, and built its business as an SEO and online-visibility platform serving customers from Amazon to TikTok, reaching roughly $365M in revenue by its last reported fiscal year as an independent company. Adobe completed its $1.9B acquisition of Semrush on April 28, 2026, folding a roughly 2,350-person team into Adobe's customer-experience business. Since the close, Semrush's dataset has become part of Adobe's broader push into AI-first discovery, and Semrush continues to operate its own AEO product line inside the combined business.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Semrush has built out a documented API and MCP surface that puts its full keyword, backlink, and domain dataset directly inside ChatGPT, Claude, Cursor, Gemini, and Perplexity through a no-code connection, bundled into standard plans rather than sold separately. Alongside that, Semrush AI Visibility applies the same dataset to tracking how brands appear in AI-generated answers, making the company's infrastructure both a data source for other AI tools and a lens on AI search itself.
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