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Adam's GTM Report

Adam Schoenfeld's newsletter.
Research for GTM leaders in the AI era.

weekly-ish posts. read by 18,014 gtm leaders.

Latest Posts

What should I use (or build) for AEO?

May 28, 2026

AEO/GEO category map. Build vs buy vs hire options in 2026.

What should I use (or build) for AEO?
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AI GTM org patterns forming now

Apr 25, 2026

Agent Ops examples, "Marketing Engineer" movement, my take as a new CMO

AI GTM org patterns forming now
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My New CMO Job (fully AI-pilled)

Apr 16, 2026

Inflection acquired Keyplay, how I'm onboarding as CMO

My New CMO Job (fully AI-pilled)
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Forward Deployed Everything

Mar 29, 2026

The FDE trend continues, not just engineers, clues about the post-sales AI GTM playbook

Forward Deployed Everything
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How I Built a Live Data Experience in a Sunday (Claude's Version)

Mar 20, 2026

5 hours idea to live. The blurrying lines between software and content.

How I Built a Live Data Experience in a Sunday (Claude's Version)
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