For enterprise SEO and digital visibility teams at large e-commerce and publisher sites, Botify is an enterprise SEO platform built on first-party crawl and log-file data, now extended into AI Visibility to measure brand presence across ChatGPT, Google AI Mode, and Perplexity.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Botify occupies the incumbent-retrofit position in AI-answer visibility: an enterprise SEO platform repointing its first-party crawl and log-file data at measuring brand presence across ChatGPT, Google AI Mode, and Perplexity, and pitching that first-party data lineage against prompt-scraping AEO startups. Recent releases extend the play from measurement into publishing — AI-optimized product feeds for agent-commerce protocols alongside bot-log research on how AI crawlers request pages. Conversation about Botify runs largely comparative: practitioners group it with the SEO incumbents retrofitting into AEO and weigh it against the wave of AEO-native challengers, rather than treating it as a standalone launch story. That category-debate framing, more than product buzz, is where Botify shows up.
Siteimprove
BrightEdge
Conductor
Semrush
AhrefsThe New York Times, Levi's, Sephora, Carrefour, EssilorLuxottica, Singtel, Medibank, Yves Rocher, Trendyol, Xing
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Business Profile
Botify was founded in Paris in 2012 by Adrien Menard, Thomas Grange, and Stanislas Chauvin as an enterprise SEO analytics platform, and has since grown into a global operation headquartered in New York with offices in Paris, London, Singapore, Sydney, and Tokyo. The company has raised roughly $82M, anchored by a $55M Series C in 2021 led by InfraVia Growth, and reports roughly 273 employees and $18.1M in ARR as of 2024 against a $208M valuation. Distribution remains enterprise sales-led — no self-serve tier — and 2026 brought a round of executive hires (CFO, CPO) built around its retail-focused AI-visibility expansion.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Botify's agent build-out started with visibility into AI crawlers — GPTBot tracking added to its log analyzer in December 2024 — then moved into shipped surfaces: an MCP Server integration in mid-2025 that lets other agents pull Botify data, an AI Visibility product measuring brand presence across ChatGPT, Google AI Mode, and Perplexity, and AgenticCatalog, which now publishes AI-optimized product feeds under OpenAI's and Google's agentic-commerce protocols.
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