For enterprise SEO and digital visibility teams at large e-commerce and publisher sites, Botify is an enterprise SEO platform built on first-party crawl and log-file data, now extended into AI Visibility to measure brand presence across ChatGPT, Google AI Mode, and Perplexity.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Botify is positioning itself as the enterprise infrastructure layer for brands that need to be found and recommended across AI search and agentic commerce, building from its crawl and log-file foundation. Its footprint is early but visible in the AEO conversation, especially around how AI crawlers access sites, whether Markdown changes bot behavior, and how retailers make catalog data usable by AI systems. Recent product coverage centers on visibility measurement alongside delivery, testing, and AI-optimized feeds, so the discussion spans technical SEO workflows and the practical mechanics of agent-ready commerce.
Siteimprove
BrightEdge
Conductor
Semrush
AhrefsThe New York Times, Levi's, Sephora, Carrefour, EssilorLuxottica, Singtel, Medibank, Yves Rocher, Trendyol, Xing
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Business Profile
Botify was founded in Paris in 2012 by Adrien Menard, Thomas Grange, and Stanislas Chauvin as an enterprise SEO analytics platform, and has since grown into a global operation headquartered in New York with offices in Paris, London, Singapore, Sydney, and Tokyo. The company has raised roughly $82M, anchored by a $55M Series C in 2021 led by InfraVia Growth, and reports roughly 273 employees and $18.1M in ARR as of 2024 against a $208M valuation. Distribution remains enterprise sales-led — no self-serve tier — and 2026 brought a round of executive hires (CFO, CPO) built around its retail-focused AI-visibility expansion.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Botify's agent build-out started with visibility into AI crawlers — GPTBot tracking added to its log analyzer in December 2024 — then moved into shipped surfaces: an MCP Server integration in mid-2025 that lets other agents pull Botify data, an AI Visibility product measuring brand presence across ChatGPT, Google AI Mode, and Perplexity, and AgenticCatalog, which now publishes AI-optimized product feeds under OpenAI's and Google's agentic-commerce protocols.
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