For brands and retailers, Criteo is a commerce media advertising platform that retargets shoppers across the web and sells ad placements inside 200+ retailer sites, using shopper data built over 18 years.
Presence & Market Position
#95 of 128
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Criteo is working to become the commerce intelligence layer connecting brand ad budgets to shopper data across the open web and inside retail media networks at more than 200 retailers, and is extending that positioning into agentic commerce as AI systems start shopping on people's behalf. Conversation about Criteo skews toward its place in the broader ad-tech and media ecosystem — its name appears reliably in vendor rosters and industry-relationship shoutouts alongside DSPs, SSPs, and retail media platforms — plus commentary from analysts and enterprise architects using Criteo as a reference point for adapting ad infrastructure to an AI-agent-ready world. It's a quieter footprint so far relative to the space's most-discussed names.
StackAdapt
CallRail
Zeta
Supermetrics
The Trade DeskAdidas, Procter & Gamble, Comcast, Shopify, Deliveroo, WPP Media, Omnicom Media Group, YSL Beauty, FreshDirect, Apartments.com
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Business Profile
Founded in 2005, Criteo built its business on web retargeting before expanding into retail media, and now places ads inside more than 200 retailers' own commerce media alongside its original ad network. The company is public, reporting $1.9B in revenue for FY25 (up 1% year over year) against a market capitalization of roughly $863M. It employs roughly 3,500 people across 26 offices and serves about 17,000 customers. In July 2026 Criteo completed a corporate redomiciliation from France to Luxembourg, described as a step toward eventual U.S. domicile, and has expanded into agentic advertising products, including a self-service Criteo GO offering and an expanded ChatGPT Ads partnership with OpenAI.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Criteo's agent-facing work centers on getting its commerce data in front of AI shopping systems rather than opening its own data to outside agents: an Agentic Commerce Recommendation Service launched in February 2026 to feed AI shopping assistants with product recommendations, paired with a role as the first advertising partner in OpenAI's ad pilot inside ChatGPT and a self-service AI ad buying product, Criteo GO, aimed at smaller advertisers.
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