For advertising agencies and media buyers running multi-channel campaigns, StackAdapt is a demand-side programmatic advertising platform that buys and optimizes display, video, and connected TV inventory across the open web from one console.
Presence & Market Position
#108 of 113
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
StackAdapt is working to become an AI-first advertising orchestration platform, expanding its programmatic buying base into planning, analysis, optimization, and campaign execution from a conversational workspace. Its established position with agencies and media buyers still anchors the brand in display, video, connected TV, and cross-channel measurement. Recent conversation has broadened toward Ivy Studio, scrutiny of AI in advertising procurement, and new inventory inside conversational products such as ChatGPT. That mix keeps StackAdapt connected to both day-to-day media operations and the emerging question of how brands buy, govern, and measure advertising on AI surfaces.
Zeta
Demandbase
HighLevel
Brand24
CriteoLas Vegas Sphere, Hyatt Hotels, Popeyes, Visit Isle of Man, Envisionit, Digital Willow, Fuse Interactive, Add3
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Business Profile
Founded in Toronto in 2014, StackAdapt has grown into an independent global advertising technology company with 1,751 employees and $536.6M in recorded funding. The index carries estimated July 2026 figures of $500M in revenue and a $2.5B valuation. Its expansion has moved the business from a native advertising platform into a broader multi-channel buying and orchestration system serving agencies and marketers worldwide. The company now pairs that scale with an AI-first product direction, while its API partner program extends its media infrastructure into other marketing platforms.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
StackAdapt’s AI strategy is taking shape inside Ivy Studio, where marketers describe campaign goals and receive analysis, visualizations, recommended actions, and direct execution in the same workspace. A public API endpoint is on file and supports programmatic integrations. No public MCP, SDK, or CLI surface is recorded yet, so the agent build-out currently centers on StackAdapt’s own conversational campaign environment and its existing API layer.
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