For RevOps and sales leaders, 11x is an autonomous-agent GTM platform — Alice for AI SDR outreach, Julian for inbound voice — that raised $76M betting on AI replacing reps, though its own CEO now admits the 'AI SDR' label over-promised.
Presence & Market Position
#26 of 64
AI-Native GTM Challengers
▼ 32 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
11x sells named, role-specific AI agents (Alice for outbound, Julian for inbound), positioning itself as a headcount alternative rather than a software line item and distributing through enterprise channels like IBM's agent catalog, even as its own CEO has walked back the "AI SDR" label the company helped popularize. Conversation around the brand has cooled from its high-water mark as the category's most-funded name. Roundups and tool-stack lists still place it among the earliest AI SDR entrants, but discussion increasingly treats it as a cautionary reference point brought up when AI-agent claims outrun churn realities, alongside real interest in the founder's more measured public reframing of what the product actually does.
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Business Profile
11x was founded in 2022 as a London-based AI SDR startup before relocating to San Francisco in 2024 alongside a $24M Series A led by Benchmark; a $50M Series B led by Andreessen Horowitz followed months later, bringing total funding to roughly $76M. Hasan Sukkar, who built the company around the original 'AI SDR' framing, stepped down as CEO in mid-2025 and moved to Non-Executive Chairman; co-founder and former CTO Prabhav Jain took over and has steered the company toward a broader digital-workforce positioning across sales roles. The company now employs several hundred people, with enterprise distribution running through a partnership with IBM's watsonx Orchestrate platform.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
11x publishes an API and an llms.txt file, and its two agents, Alice and Julian, are listed in IBM's watsonx Orchestrate agent catalog. That listing deepened in October 2025 through IBM's Agent Connect program, which lets 11x's research agent trigger downstream actions like CRM updates and outreach inside IBM's broader agent workflows rather than sitting as a standalone listing. No MCP server or foundation-model app-store presence is on file yet.
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