For B2B marketing and sales teams converting inbound traffic, Qualified is a conversational-marketing platform whose AI SDR, Piper, engages website visitors in real time to qualify them and book meetings without a human rep.
Presence & Market Position
#39 of 80
AI-Native GTM Challengers
▲ 36 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Qualified positions itself as the AI SDR for inbound conversion, with its Piper agent engaging website visitors, working email and Slack, and booking meetings without a human rep. Since being acquired by Salesforce, it has moved to position that agent as a front door onto the Agentforce platform, launching publicly at Salesforce's own events. Conversation around it is unusually active for the category, spanning acquisition analysis and where it now sits among Salesforce's other agent deals, comparisons against rival AI SDR vendors, operator accounts of running Piper in production with both wins and rough edges, and case studies of agent-driven outreach. Hiring around the platform adds to a presence that is climbing rather than holding steady.
DevRev
Nooks
Granola
Attention
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Business Profile
Qualified was founded in 2018 in San Francisco under CEO Kraig Swensrud, building a conversational-marketing platform that later rebuilt itself around Piper, an AI SDR that handles inbound qualification, email follow-up and meeting booking. It raised $163M before Salesforce signed a definitive agreement to acquire it on 2025-12-17; the deal closed 2026-04-01, valued at $1.2B ($1.1B cash) per Salesforce's 10-Q, with $954M recorded as goodwill against roughly $75M in reported revenue. Salesforce folded the company into Agentforce, continuing Piper as part of its agent lineup, and Qualified today runs at roughly 298 employees.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Qualified's core product is itself an agent. Piper operates autonomously across a company's website, email, and Slack to qualify visitors and book meetings without a human in the loop. Beyond the agent itself, the company documents a general API and developer integrations connecting Piper to CRM and marketing stacks. Since being acquired by Salesforce, that agent capability is being folded into Agentforce, extending its reach into a larger multi-agent orchestration layer rather than standing alone.
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