For B2B marketing and sales teams converting inbound traffic, Qualified is a conversational-marketing platform whose AI SDR, Piper, engages website visitors in real time to qualify them and book meetings without a human rep.
Presence & Market Position
#24 of 64
AI-Native GTM Challengers
▼ 5 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Qualified positions itself as the AI SDR for inbound conversion, with its Piper agent engaging website visitors, working email and Slack, and booking meetings without a human rep. Since being acquired by Salesforce, it has moved to position that agent as a front door onto the Agentforce platform, launching publicly at Salesforce's own events. Conversation around it is unusually active for the category, spanning acquisition analysis and where it now sits among Salesforce's other agent deals, comparisons against rival AI SDR vendors, operator accounts of running Piper in production with both wins and rough edges, and case studies of agent-driven outreach. Hiring around the platform adds to a presence that is climbing rather than holding steady.
Nooks
DevRev
11x
Attention
MutinyAsana, Twilio, Grammarly, Webflow, G2, Klaviyo, Brex, Greenhouse, SentinelOne, Demandbase
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Business Profile
Qualified was founded in 2018 and built its AI SDR product, Piper, into a company with roughly 298 employees and $163 million in total funding before being acquired by Salesforce, a deal announced in December 2025 and closed the following spring. The acquisition folded Qualified's real-time conversational agent technology directly into Salesforce's Agentforce platform, giving Salesforce customers a packaged AI SDR alongside its broader agent lineup. Qualified has continued operating and building under Salesforce, launching publicly at Salesforce's own World Tour event and continuing to hire for roles tied to the platform months after the deal closed.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Qualified's core product is itself an agent. Piper operates autonomously across a company's website, email, and Slack to qualify visitors and book meetings without a human in the loop. Beyond the agent itself, the company documents a general API and developer integrations connecting Piper to CRM and marketing stacks. Since being acquired by Salesforce, that agent capability is being folded into Agentforce, extending its reach into a larger multi-agent orchestration layer rather than standing alone.
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