For sales and revenue teams tired of insights-only tools, Attention is an AI-native revenue-intelligence platform whose Super Agent listens to calls, scores them against your playbook, and autonomously updates the CRM, drafts follow-ups, and flags at-risk deals.
Presence & Market Position
#34 of 80
AI-Native GTM Challengers
▼ 45 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Attention is working to position itself as the autonomous layer that replaces call-recording and insight-only software with an agent that takes action inside the CRM and the rest of the revenue stack, framing itself directly against legacy conversation-intelligence incumbents. Conversation about the company centers on GTM tool-stack roundups, where operators list it alongside call-intelligence and CRM-automation peers, and on practitioner commentary about agent-driven coaching and automatic CRM updates. Its executives also appear at GTM operator events discussing what actually drives pipeline, and builders reference its API and MCP connections as infrastructure feeding custom revenue-ops systems built on top of tools like Claude Code. The footprint sits in the operator and agency-consultant layer of conversation, not broad category debate.
Mutiny
Aligned
Fathom
Rox
Winn.aiBambooHR, Scale, Lovable, Abridge, Preply, Mintlify, Tracksuit, Engine
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Business Profile
Attention launched in 2021 in New York, co-founded by Anis Bennaceur and Matthias Wickenburg, who had previously run competing startups before teaming up. It raised a $3.1M seed in 2023 and a $14M Series A in 2024, then closed a $30M Series B in June 2026 led by RTP Global, bringing total funding to roughly $47M. Headcount has grown to about 87. The company reports ARR up fourfold and ACV up tenfold over the prior year, serving more than 500 customers including BambooHR, Scale AI and Lovable, as it has moved from a call-recording tool toward an agent that executes revenue work directly inside connected systems.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Attention's agent build-out runs through Super Agent, now with 100+ pre-built agents and a proactive mode that acts without a manual prompt: re-engaging stalled prospects, reopening closed-lost deals, and flagging at-risk accounts. The company also ships a full MCP server with OAuth 2.1 authentication and read/write tools spanning calls, CRM, forecasting, and Super Agent orchestration, and in June 2026 became a verified listing in Anthropic's Claude Connectors directory.
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