For sales and revenue teams tired of insights-only tools, Attention is an AI-native revenue-intelligence platform whose Super Agent listens to calls, scores them against your playbook, and autonomously updates the CRM, drafts follow-ups, and flags at-risk deals.
Presence & Market Position
#29 of 64
AI-Native GTM Challengers
▼ 35 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Attention is positioning itself as an autonomous execution layer for revenue teams rather than a call-recording and coaching tool — its Super Agent is framed as the system that acts on a sales conversation instead of just summarizing it, a shift the company positions directly against the legacy conversation-intelligence incumbents it names in its own content. In practitioner conversation, it shows up steadily inside GTM stack breakdowns, named as the tool for capturing and querying call and meeting data alongside enrichment, outbound, and CRM picks. It also appears in commentary grouping it with a newer cohort of AI-native GTM platforms, and in coverage of its funding history.
Mutiny
Rox
Fathom
Aligned
GrainBambooHR, Scale, Lovable, Abridge, Preply, Mintlify, Tracksuit, Engine
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Business Profile
Attention was founded in 2021 in New York by Anis Bennaceur and Matthias Wickenburg, two founders who had previously run competing startups before teaming up around a shared complaint: reps who would not log their activity into the CRM. The company has raised $17.1M in disclosed funding and closed an additional round in 2026, led by RTP Global. Reported ARR was roughly $11.6M as of late 2024, and the company has since said ARR grew 4x over the trailing year with ACV up 10x, alongside more than 500 customers including BambooHR, Scale AI, and Abridge. At about 87 employees, the company remains independent.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Attention's agent build-out runs through Super Agent, now with 100+ pre-built agents and a proactive mode that acts without a manual prompt: re-engaging stalled prospects, reopening closed-lost deals, and flagging at-risk accounts. The company also ships a full MCP server with OAuth 2.1 authentication and read/write tools spanning calls, CRM, forecasting, and Super Agent orchestration, and in June 2026 became a verified listing in Anthropic's Claude Connectors directory.
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