For B2B sales teams managing complex deals, Aligned is a digital sales room that centralizes content, mutual action plans, and buyer engagement signals so reps and champions collaborate in one shared space instead of email threads.
Presence & Market Position
#44 of 78
AI-Native GTM Challengers
▼ 16 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Aligned is positioning itself beyond its original digital-sales-room category into what it calls an AI Deal Workspace, an agentic layer meant to bridge CRM systems and buyer-side decision-making so sellers, buyers, and AI agents work the same deal together. That framing shows up in a recent Series B raise pitched around agent-run deal execution and in G2 category-leader recognition across sales-room and client-portal categories. Conversation around the brand skews toward funding and category-recognition coverage and comparisons within the digital-sales-room and buyer-enablement space, with a measured rather than dominant footprint in the broader GTM conversation so far.
Winn.ai
Attention
Rox
Mutiny
FathomDeel, SimilarWeb, Productboard, Chili Piper
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Business Profile
Aligned launched in 2021 in Israel, founded by Gal Aga, Gal Deitsch and Yotam Sela, as a digital sales room for managing buyer-facing deals. It raised an $8M Series A in January 2025 led by JAL Ventures, then a $60M Series B in July 2026 led by PeakSpan Capital with Hetz Ventures, JAL Ventures and NFX returning. Headcount runs near 55, and the business has repositioned around an execution layer that sits between the CRM and the buyer, serving customers including Deel, SimilarWeb, Productboard and Chili Piper with ARR reported up roughly threefold over the prior year.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Aligned frames itself as an AI Deal Workspace, built around an AI Deal Brain that reads deal context from CRM records, emails, calls, and buyer engagement, and dispatches seller-side agents that surface risk and draft follow-ups alongside buyer-facing agents that answer stakeholder questions directly inside the deal room. The framing points to agents executing actions inside live deals rather than advising from outside them. No public API or MCP documentation is on file yet.
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