Adam's GTM Report

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Traditional SaaS Going Headless

For sales and growth teams running LinkedIn outbound at scale, HeyReach is an automation platform that rotates many LinkedIn sender accounts into one shared inbox to send and reply to connection requests and messages, now with an MCP server for agent-driven campaigns.

Website ↗ MCP docs ↗ Pricing ↗ LinkedIn ↗

Presence & Market Position

54
SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

#5 of 141
Traditional SaaS Going Headless

▼ 11 60-day move

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

HeyReach is working to be the LinkedIn outreach layer that GTM engineers and agencies run from code, with an MCP server and CLI that let an agent launch and manage campaigns. Its market position is established. Practitioner talk mostly places it in tool stacks, as the LinkedIn step beside cold email, enrichment and CRM tools. Operators also discuss automated sequences compared with human-led outreach, and how many daily connection requests a sender account can safely send.

Related brands
LemlistSmartleadOutreachMixmaxSalesloft
Customers

Intercom, ClickUp, Ahrefs, Clay, Chili Piper, Mercor, Userpilot, Impactable

Business Profile

HeyReach has grown from a 2023 launch in North Macedonia into an independent, bootstrapped business serving agencies and sales teams. Its founder reported more than $19M ARR in October 2026. The business developed around agencies managing multiple LinkedIn sender accounts, with Clay integration and an expanding partner ecosystem shaping its distribution. That focus still runs through its shared inbox, agency plans and workflow integrations, while its API, MCP server and CLI extend the product to GTM engineers building outbound systems.

Founded
2023
Employees
50
ARR
$19M+ (Oct 2026)
Valuation
$18.7M (estimated)
Status
Independent
Scale stage
Growth
Type
SaaS for GTM
GTM categories
ProspectingSelling
Key people
Nick Velkovski
Co-founder & CEO, HeyReach
LinkedIn ↗X ↗

Agent Readiness

82A
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

HeyReach's agent surfaces are an MCP server, a CLI and an API with webhooks. The MCP server lets an agent in tools such as Claude, Cursor, Clay or n8n segment leads, draft messages, launch campaigns and analyze replies. The CLI brings the dashboard's campaign actions to a terminal, including launch and pause.

MCP docs ↗ CLI docs ↗