For RevOps and business process teams, Creatio is a no-code platform that lets non-developers build and automate CRM workflows, sales processes, and marketing campaigns without writing code.
Presence & Market Position
#113 of 141
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Creatio is positioning itself as an AI CRM and workflow platform where people and AI agents operate side by side across sales, marketing, and service, aimed at enterprise buyers in regulated and complex industries such as banking, insurance, and manufacturing. It holds a mid-market position in the broader GTM technology conversation. The company surfaces in enterprise vendor-partnership and lead-generation contexts alongside established CRM and automation peers. Executive visibility extends into business media, with the CEO discussing broader market and AI-adoption conditions rather than product news alone. Creatio's own content emphasizes analyst recognition sustained across a decade, bookings growth, and continued international office expansion as it scales its no-code, AI-native positioning.
HighLevel
ActiveCampaign
Sendoso
Brevo
Muck RackCoca-Cola, AMD, Nasdaq, MetLife, Societe Generale, Veolia, Sixt, DPD, Rust-Oleum, PostNL
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Business Profile
Creatio was founded in 2014 by Katherine Kostereva, who remains CEO, and has built the company around a no-code CRM and workflow platform serving enterprise customers such as Coca-Cola, AMD, and Nasdaq. It has raised roughly $268 million to date and operates independently, with a headcount over 1,150 people across global offices. The company has leaned into an annual global conference series and executive recognition as part of its growth story, and its most recent product messaging reframes the platform around agentic capability, positioning the CRM itself as a place where people and AI agents share the work.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Creatio's most recent platform release introduced two named agent products: an AI Twin agent assistant built for end users, and an AI Studio for building and governing agents, positioned as core parts of what it calls an Agentic CRM. On the developer side, its public documentation centers on a marketplace API for platform extensions rather than an agent-specific protocol like MCP.
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