For RevOps and business process teams, Creatio is a no-code platform that lets non-developers build and automate CRM workflows, sales processes, and marketing campaigns without writing code.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Creatio is positioning itself as a no-code CRM built for the AI era, framing its story around people and AI agents working together rather than a conventional low-code builder, and leaning on enterprise replacement-cycle language to argue that legacy CRM buyers are due for a switch. Its own messaging centers on bookings growth, high-value customer expansion, and platform releases framed as the next step in that shift, reinforced by executive media appearances tying the company to broader enterprise AI adoption trends. Outside that self-narrative, Creatio mostly surfaces as one name inside longer lists of enterprise vendors, with a quieter footprint so far in day-to-day practitioner conversation.
HighLevel
ActiveCampaign
Sendoso
Conga
MindtickleCoca-Cola, AMD, Nasdaq, MetLife, Societe Generale, Veolia, Sixt, DPD, Rust-Oleum, PostNL
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Business Profile
Creatio was founded in 2014 by Katherine Kostereva, who remains CEO, and has built the company around a no-code CRM and workflow platform serving enterprise customers such as Coca-Cola, AMD, and Nasdaq. It has raised roughly $268 million to date and operates independently, with a headcount over 1,150 people across global offices. The company has leaned into an annual global conference series and executive recognition as part of its growth story, and its most recent product messaging reframes the platform around agentic capability, positioning the CRM itself as a place where people and AI agents share the work.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Creatio's most recent platform release introduced two named agent products: an AI Twin agent assistant built for end users, and an AI Studio for building and governing agents, positioned as core parts of what it calls an Agentic CRM. On the developer side, its public documentation centers on a marketplace API for platform extensions rather than an agent-specific protocol like MCP.
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