For marketing, sales, and service teams already running on HubSpot, Breeze is a suite of built-in AI agents plus a no-code builder that automates workflows and content generation across the HubSpot platform.
Presence & Market Position
#65 of 121
GTM Developer Tools
▼ 12 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Breeze occupies the built-in AI agent layer inside HubSpot's own CRM, positioned as a no-code alternative to standalone agent-building tools, where a plain description of the job becomes a working agent built on existing CRM data rather than a separate platform. HubSpot has pushed the product through several turns this year: renaming Breeze Studio to Agent Builder, moving two flagship agents to outcome-based pricing, and rebuilding the Breeze Assistant to hand off work to the agent fleet instead of asking users to pick a tool themselves. Conversation about Breeze centers on practitioner walkthroughs of building agents inside the CRM, debate over the new per-outcome pricing model, and comparisons against dedicated agent-building platforms. Its footprint in the market ranks near the top of its category, holding steady through the pricing changes.
Salesforce Agentforce
HG Insights
Store Leads
RocketReach
TypeformHostelworld, Morehouse College, ResellerRatings, RevPartners, Transkribus, Nutribees
Work at Breeze? Claim this profile to add customers and case studies.
Business Profile
Breeze sits inside HubSpot, a public company that grew from early venture funding to a roughly 12,000-employee organization generating $3.1 billion in revenue, up 19% year over year, with a market capitalization near $10.7 billion. HubSpot built Breeze as the AI layer across its existing marketing, sales, and service hubs rather than as a separate acquisition, folding agent-building and pre-built agents into the platform teams already use. The product line has moved fast since launch, cycling through a rename, new agents, and a pricing model shift within a single year, consistent with a company still treating AI as a primary product investment rather than a settled feature set.
Employees & founded inherited from HubSpot (parent).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
HubSpot ships a public API and an MCP server documented at developers.hubspot.com, giving external AI agents structured access to CRM data alongside the built-in Breeze agents that operate inside the platform itself. The build-out spans both directions: internal no-code agents for end users, and standard developer surfaces for third-party agents to connect to CRM objects, workflows, and records programmatically.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Breeze →