For marketing, sales, and service teams already running on HubSpot, Breeze is a suite of built-in AI agents plus a no-code builder that automates workflows and content generation across the HubSpot platform.
Presence & Market Position
#56 of 103
GTM Developer Tools
▼ 56 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Breeze is HubSpot's attempt to make AI agents the default way customers work inside the CRM rather than a bolt-on feature — pre-built agents for prospecting, support, and data lookups, plus a no-code builder for custom ones, all wired into records teams already keep. HubSpot frames it as the "central home" for agent work across the platform, emphasizing that nothing has to move to a separate tool. Because Breeze ships inside the core CRM rather than as a standalone product, the conversation around it runs together with broader HubSpot platform coverage — rollout notes, pricing changes as agents move to outcome-based billing, and how the pre-built agents hold up once teams turn them on inside existing workflows.
Salesforce Agentforce
HG Insights
Braze
Store Leads
TypeformHostelworld, Morehouse College, ResellerRatings, RevPartners, Transkribus, Nutribees
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Business Profile
HubSpot has spent two decades since its 2006 founding growing from marketing software for small businesses into a public, multi-hub CRM platform spanning marketing, sales, service, and — as of a July 2026 rename — Revenue Hub. At roughly 12,000 employees and $3.1B in revenue, up 19% year over year in its most recent fiscal year, with a market cap near $11.4B, Breeze is the company's newest hub-level bet: an agent layer built to extend the existing customer base rather than open a new one. The pre-built agents moved from early access to general availability in 2026, with pricing shifting to pay-per-outcome for two of them.
Employees & founded inherited from HubSpot (parent).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
HubSpot ships two MCP servers: a remote one letting outside AI tools read and write CRM records under OAuth-scoped access, and a local developer server for scaffolding from the CLI. Agent Builder (beta) lets teams describe an agent in plain language and have it built without separate tooling, and a private-beta workflow action lets existing automations call an agent mid-run. OAuth 2.1 with PKCE is next.
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