For marketing, sales, and service teams already running on HubSpot, Breeze is a suite of built-in AI agents plus a no-code builder that automates workflows and content generation across the HubSpot platform.
Presence & Market Position
#79 of 113
GTM Developer Tools
▼ 23 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Breeze is HubSpot's attempt to make AI agents the default way customers work inside the CRM rather than a bolt-on feature — pre-built agents for prospecting, support, and data lookups, plus a no-code builder for custom ones, all wired into records teams already keep. HubSpot frames it as the "central home" for agent work across the platform, emphasizing that nothing has to move to a separate tool. Because Breeze ships inside the core CRM rather than as a standalone product, the conversation around it runs together with broader HubSpot platform coverage — rollout notes, pricing changes as agents move to outcome-based billing, and how the pre-built agents hold up once teams turn them on inside existing workflows.
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Business Profile
Breeze sits inside HubSpot, the customer platform Brian Halligan and Dharmesh Shah founded out of MIT in 2006 and built from an inbound-marketing tool into a public company generating $3.1 billion in revenue, growing 19% year over year. Breeze itself launched at INBOUND in September 2024 as the AI layer running across Marketing, Sales, and Service Hub, then expanded fast: specialized Customer, Content, and Prospecting agents went global through 2025, a Fall 2025 spotlight added more than 20 new agents plus a Breeze Studio for building custom ones, and Studio agents moved to GPT-5 as the default model in January 2026.
Employees & founded inherited from HubSpot (parent).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
HubSpot ships two MCP servers: a remote one letting outside AI tools read and write CRM records under OAuth-scoped access, and a local developer server for scaffolding from the CLI. Agent Builder (beta) lets teams describe an agent in plain language and have it built without separate tooling, and a private-beta workflow action lets existing automations call an agent mid-run. OAuth 2.1 with PKCE is next.
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