For sales and marketing teams targeting accounts by tech stack, HG Insights is an install-base intelligence platform that tracks which software and cloud products companies run and at what scale, feeding account scoring and prospecting lists.
Presence & Market Position
#32 of 103
GTM Developer Tools
▼ 41 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
HG Insights is positioning itself less as a stand-alone technographic vendor and more as the intelligence layer underneath a company's broader GTM stack, unifying technology-adoption, buyer-intent, and account data behind an AI copilot and agent-builder framework it calls Revenue Growth Intelligence. Practitioner conversation reflects that specialist role: data-stack breakdowns cite it as one of the standard sources for tracking a target account's software footprint, alongside other technographic providers, and it shows up regularly around RevOps community events, sponsorships, and leadership podcasts rather than product-launch debate. Some of that conversation is now turning to the cost and design of agentic operations, a shift HG Insights is positioned inside rather than outside.
Salesforce Agentforce
Breeze
Store Leads
RocketReach
WappalyzerAmazon Web Services, IBM, Cisco, Hewlett Packard, Equinix, NetApp, HiBob, NiCE, Hyland Software
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Business Profile
HG Insights has operated as a technographic-data provider for more than a decade, expanding through acquisition rather than a single product line: Intricately in 2022 added cloud spend and product-adoption data, TrustRadius in 2025 brought in buyer-intent signals and verified reviews, and MadKudu in 2025 added scoring capability built for an established enterprise. At just over 1,000 employees and roughly $20M raised against a reported $25M-35M in revenue as of 2024, the company has consolidated those acquisitions into a single Revenue Growth Intelligence platform, launched in 2026 under CEO Rohini Kasturi, a former SolarWinds product chief.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
HG Insights has built its agent surface around an MCP server that exposes its technographic, spend, and buyer-intelligence data as a governed pipeline, live inside OpenAI's Codex and, as a launch partner, inside Microsoft's Dynamics 365 Sales agents. On top of that sits an RGI Agent Builder for constructing purpose-built agents, plus a Sales Copilot that turns buyer signals into account research and recommendations.
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