VectorA representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement.
For B2B marketers doing account-based marketing, Vector is an AI-native platform that identifies the named person behind a site visit or ad click, then automates targeted ad campaigns to that individual instead of an anonymous segment.
Presence & Market Position
#23 of 141
Traditional SaaS Going Headless
▼ 49 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Vector positions itself as an AI-native alternative to legacy account-based marketing platforms, resolving anonymous site and ad traffic to the named person behind it and automating campaigns against that individual rather than a segment. Conversation about the company centers on practitioner tool-stack mapping: GTM operators regularly place it in the visitor-identification and intent-signal layer alongside adjacent deanonymization tools, walking through how it feeds enrichment, orchestration, and ad activation. Discussion also touches the wider debate over where AI-native account-based advertising tools sit relative to established players, with Vector's ad-focused angle read as a distinct lane. Coverage of its most recent launch skewed toward hands-on, booth-level practitioner reaction at a major GTM conference.
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Business Profile
Vector was founded in 2022 in Boston by CEO Joshua Perk and COO Nick Masters. The company has raised $18M, including a $10M Series A led by SignalFire and HubSpot Ventures in May 2026, and runs independently with roughly 35 employees. It has moved from a narrower visitor-identification tool toward a full ABM platform, rebuilding its product around contact-level signals and account scoring and relaunching it at UNBOUND in September 2026. Named customers include Common Room, UserGems, Sendoso, and Klue. The HubSpot Ventures placement points to a CRM-adjacent distribution path alongside the venture backing.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Vector shipped an MCP server alongside its Series A announcement, letting a marketer query campaign and buyer data through an agent instead of opening a dashboard, extending its identity-resolution data into an interface addressable by agents. It frames the move as a way to compound what a marketer already does rather than replace the person making the call. Its most recent platform rebuild adds account-scoring and buying-committee mapping on top of that same signal layer.
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