For marketers and RevOps teams tired of a second copy of customer data, Hightouch is a data-and-AI platform for agentic marketing that syncs your warehouse to every business tool and deploys an AI Decisioning layer to generate on-brand campaign content without a designer.
Presence & Market Position
#35 of 142
Traditional SaaS Going Headless
▼ 49 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Hightouch is working to occupy the agentic-marketing layer sitting on top of a composable data warehouse: pitching itself as the platform that turns a company's own data into live campaign content and audience activation, and most recently extending that pitch toward making a brand's site legible to shopping agents like Muse. Practitioner conversation treats it as a fixture of the data-activation and lifecycle-marketing stack, named alongside CDP, enrichment, and lifecycle tools in breakdowns of how warehouse data reaches campaigns and onboarding sequences. A smaller thread of deeper coverage follows the scale story directly: a RevOps operation run largely through code, the path to its ARR milestone, and the funding behind it as evidence the agentic reframe is landing.
RudderStack
Deepgram
Metronome
Nylas
SendbirdSpotify, DoorDash, Docusign, DraftKings, Grammarly, WeightWatchers, WHOOP, Ramp, Calendly, PetSmart
Work at Hightouch? Claim this profile to add customers and case studies.
Business Profile
Hightouch started in 2020 as a reverse-ETL and composable-CDP company built to sync a data warehouse to business tools instead of keeping a second copy of the customer record. Co-CEOs Tejas Manohar and Kashish Gupta have since repositioned it as an Agentic Marketing Platform, built on the same underlying data layer. The company raised a $150M Series D on April 29, 2026, at a $2.75B valuation, led by the growth-equity arm of Goldman Sachs Alternatives and Bain Capital Ventures. It reported $100M in ARR that same April and runs at roughly 573 employees.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Hightouch ships agent-facing surfaces across API, MCP, SDK, and CLI, with its MCP docs built around an agents overview for connecting outside tools. The build-out runs in two directions: AI Decisioning operates as an agent inside the product, learning a brand's creative assets to generate campaign content, and AXO, launched September 30, 2026, extends that work outward by packaging a brand's site so external shopping agents such as Muse can read it.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Hightouch →