For ops and RevOps teams automating repetitive work, Zapier is the trigger-and-action automation layer connecting 7,000+ apps, now positioning itself as 'the automation layer for agentic AI,' with MCP and Agents letting AI tools run those same workflows.
Presence & Market Position
#3 of 19
Orchestrators & Agentic Workflow
▼ 30 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Zapier is working to be the control plane between AI assistants and business software. An agent built in Claude, ChatGPT or Meta's Muse reaches the same connected apps, and the same governance, as an automation built by hand. Practitioner conversation treats it as the connector layer under agent stacks. Operators share how they give an assistant access to CRM and Slack through its MCP server, and GTM stack diagrams place it as the glue between enrichment, CRM and sales tools. Some of that talk covers where work hands off to code once workflow logic gets complicated. Its market standing is near the top of the workflow orchestration set.
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Airtable
Make
Workato
RetoolSuperhuman, Lucidchart, Remote, Hudl, Erewhon, Vendasta, Orchard, Gold Rush Vinyl, Lasagna Love
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Business Profile
Founded in 2011, Zapier is an independent, distributed automation company with 1,473 employees. It raised $1.4 million and built a large private software business around connecting applications without custom integration work. An estimated $400 million in ARR was reported in July 2026, alongside a $5 billion valuation from its last priced round in 2021. Zapier now extends that workflow base into agent execution and governance, while the core business continues to serve operations teams across more than 9,000 app integrations.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Zapier's agent surface is built on MCP. Zapier MCP launched in March 2025 with access to more than 9,000 apps and per-action approve or block controls, and it now powers the connections for Claude for Small Business and Meta's Muse. Its API and SDK are published. A company-wide Audit Log shipped September 30, 2026, tying every MCP action and Zap run to the person behind it. Next Gen Zaps, self-healing workflows an agent can build, are in early access.
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