For marketing operations teams and GTM builders, Airtable is a low-code database and app builder that connects records, interfaces, and automations, with AI that builds apps from natural-language instructions and agents that process records inside those workflows.
Presence & Market Position
#4 of 19
Orchestrators & Agentic Workflow
▼ 59 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Airtable is trying to be where a non-engineer describes an app and gets a working one back, with its database as the layer agents read and write. Since its 2025 AI-native relaunch it has bundled its app builder into every plan, shipped Superagent, and connected to ChatGPT and Gemini. Practitioner conversation covers agent workflows that use Airtable as the system of record, stack comparisons, and launch coverage. Since Bending Spoons completed its acquisition in early September, the conversation has also turned to what the new owner does with the product.
Zapier
n8n
Make
Workato
RetoolAWS, Walmart, OpenAI, Dropbox, Red Bull, eBay, TIME, Fanatics, Virgin Voyages, SUSE
Work at Airtable? Claim this profile to add customers and case studies.
Business Profile
Airtable launched in 2012 in San Francisco as a low-code database platform, pairing spreadsheet flexibility with app-building tools for product and ops teams. It employs roughly 936 people and has raised a cumulative $1.35B, with a reported valuation of $4B in 2025, down from $11.7B in 2021. The company built out AI features under Howie Liu, including the Omni assistant and the Superagent research tool, and reported $478M in ARR for 2025. Bending Spoons completed its acquisition of Airtable on September 4, 2026, adding the company to a portfolio that includes Evernote and Vimeo.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Airtable's agent surfaces are an API, an SDK, and an MCP server that connects its bases to AI clients. The arc began with a native ChatGPT integration over MCP and added a Gemini connection in September. Superagent, shipped in January, runs multi-agent research work. The direction the public record shows is agents reading and writing bases directly.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Airtable →