For internal-tools and platform engineers, Retool is a low-code builder that assembles internal tools, dashboards, and admin panels from pre-built UI components connected to your databases and APIs, now extending into agent-facing UIs.

Presence & Market Position

29
SOV Score

#7 of 22
Orchestrators & Agentic Workflow

▲ 151 60-day move

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Retool is positioning itself as the governed runtime for enterprise software — where AI-generated and vibe-coded apps pick up authentication, permissions, and audit trails before reaching production, extending its internal-tools builder into infrastructure for agents and agent-facing UIs. The conversation around it runs comparative: evaluation write-ups place it among the agent-development and workflow-automation tools being weighed on integration depth, sandboxing, and memory, with recurring attention to how agent building moves from prototyping to secure, governed production. It also turns up in conference and event coverage on where governance fits as teams ship AI into production. It holds a top-ten position in the orchestration and agentic-workflow market it's ranked against.

Related brands
Customers

DoorDash, Ramp, Brex, Plaid, Pernod Ricard, ClickUp, Komatsu, Orangetheory Fitness, Descript, Remitly

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Business Profile

Retool launched in 2017 as an internal-tools builder for engineering teams tired of stitching together spreadsheets and one-off scripts, and has stayed independent while raising $141M and reaching a $3.2B valuation. The company reports $120M in annual recurring revenue as of October 2025, with roughly 414 employees, and counts large engineering organizations — DoorDash, Ramp, Brex, Plaid among them — as customers. Since 2025 it has pushed beyond the original drag-and-drop builder into AI app generation and governed agent tooling, framing itself as the layer that takes AI-generated and vibe-coded software into production with the security and audit trail an enterprise IT team requires.

Founded
2017
Employees
414
Funding
$141M
ARR
$120M ARR (Oct 2025)
Valuation
$3.2B (2022)
Status
Independent
Scale stage
Scaled
GTM Categories
OrchestrationGTM Developer Tools
Key people

Agent Readiness

80A
Agent Readiness
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Retool ships a REST API for administering the platform and an MCP server that lets tools like Claude and Cursor create and manage Retool apps. Its Agents product lets builders assemble tool-calling agents connected to saved queries, workflows, and integrations such as Salesforce, Stripe, and Databricks, with cost monitoring, activity tracking, and an audit trail built in, and it can link out to other MCP servers as additional tools. The build-out pairs AI capability with governance.

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