For business and IT teams automating workflows, Power Automate is Microsoft's low-code platform that connects 1,400+ apps and systems, adds RPA for legacy desktop tasks, and lets Copilot build flows from plain-language prompts.
Presence & Market Position
#19 of 19
Orchestrators & Agentic Workflow
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Power Automate occupies the position of Microsoft's low-code automation layer for enterprise workflows — built to sit underneath everyday business processes, connecting more than 1,400 apps and systems while folding in RPA for legacy desktop tasks and Copilot for building flows from a plain-language prompt instead of a visual designer. It ships as a default capability of the Microsoft stack rather than a standalone purchase, positioned alongside Power Apps and Power BI as part of a broader automation-and-agents push. Within the GTM operator conversation specifically, its footprint is still an early, quieter one relative to its platform scale — a modest but present position in a large and crowded orchestration market.
Retool
Workato
Make
Pipedream
LleverageUber, CoreLogic, Brisa, Nsure.com
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Business Profile
Power Automate is Microsoft's low-code automation product within the Power Platform, alongside Power Apps, Power BI, and Copilot Studio, embedded directly into Teams, Excel, and SharePoint. It connects more than 1,400 apps and systems and adds robotic process automation for legacy desktop tasks. Microsoft has layered Copilot on top, letting users author and edit flows from natural-language prompts and manage exceptions automatically. Customers cited in Microsoft's own materials include Uber ($30M in yearly savings), CoreLogic (50,000 hours saved annually), and Nsure (60% time savings). Microsoft itself, founded in 1975, reports FY26 revenue of $331.8B, up 18% year over year.
Employees & founded inherited from Microsoft (parent).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Power Automate's agent build-out centers on Copilot: flows can now be described in plain language and assembled automatically rather than built in a visual designer. That same Copilot layer extends into intelligent document processing and process recommendations, and Microsoft frames the product as part of a broader Power Platform push into automation-infused apps, websites, and agents. Agent access runs through the platform's API and MCP surfaces, layered on top of the existing 1,400+ connector library rather than replacing it.
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