For ops teams automating work without writing code, Make is a visual workflow platform (formerly Integromat) that connects apps and branches logic in a drag-and-drop scenario builder, now under Celonis ownership.
Presence & Market Position
#5 of 19
Orchestrators & Agentic Workflow
▼ 28 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Make is positioning itself as the visual automation layer for teams that need to connect applications, branch logic, and operate repeatable workflows without writing code. Its market presence remains established across the automation category and high in the GTM technology landscape. Practitioner discussion places Make alongside agent builders and workflow platforms, with examples spanning CRM enrichment, search monitoring, and connected operational processes. The product’s role is increasingly relevant to teams that want agents and automated systems to act across existing tools, while retaining a visual environment for designing and maintaining the underlying workflow logic.
Airtable
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Power AutomateBNY, Stellantis, Celonis, BambooHR, FranklinCovey, Finn, Gojob, Fonds Finanz
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Business Profile
Make traces to Integromat, founded in the Czech Republic in 2012 as a visual workflow automation tool. Celonis acquired it in 2020 for roughly $100M to extend its Execution Management System into automation, then relaunched it under the Make name in February 2022. It now runs as a dedicated business unit inside Celonis, keeping its own product and engineering team while drawing on Celonis's enterprise security, infrastructure and go-to-market resources. The row carries 680 employees, $52.6M in 2025 ARR and a $157.7M 2025 valuation. Recent product emphasis has moved from drag-and-drop scenario building toward conversational and agent-built automations, including a native ChatGPT plugin and support for newer foundation models inside its workflow engine.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Make has turned its visual automation platform into public agent surfaces: an API, hosted MCP server, and CLI. Its MCP server lets MCP clients run scenarios and manage account resources, while Make Skills package build and connection instructions for those clients. The CLI supports building, testing, and managing resources, and gives agents a lower-token route to Make tools.
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