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For developers building GTM agents, Apify is a web automation platform and marketplace where prebuilt Actors scrape, crawl, and extract web data, while its runtime handles deployment, proxies, scheduling, and scaling.

Presence & Market Position

52
SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

#4 of 122
GTM Developer Tools

▼ 28 60-day move

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Apify is positioned as the marketplace agents and workflows call when they need a web tool: prebuilt scrapers, called Actors, run as hosted endpoints, with outside developers building most of them. It is a top-ranked name in its market. Practitioner conversation mostly sits in stack write-ups, where Apify appears as the research and signal layer beside enrichment, outbound and CRM tools. Creators use it for performance analytics in their own content workflows. Other talk compares it with paid data subscriptions and argues that agents can buy tools directly.

Related brands
Customers

Microsoft, Samsung, T-Mobile, Accenture, Siemens, Roche, Amgen, Intercom, Groupon, OpenTable, SemRush

Acai ↗case study · vendor-provided
Manthan ↗case study · vendor-provided
Jay Feldmans ↗case study · vendor-provided

Business Profile

Apify launched in 2015 out of the Y Combinator Fellowship, relocating its base to Prague the following year and expanding from a JavaScript web crawler into a full marketplace platform for web data. It has grown on a comparatively small funding base, with its last reported valuation dating to a 2019 raise, while reaching $13.3M in ARR by 2024. The company outgrew its original Prague headquarters this year and moved into a larger office nearby, and it now counts roughly 240 employees. Apify remains independent, with no parent company on record.

Founded
2015
Employees
240
Funding
$3M
ARR
$13.3M ARR (2024)
Valuation
$8.5M (Sep 2019)
Status
Independent
Scale stage
Growth
Type
GTM Developer Tools
Developer capabilities
Web Search & Scraping
Key people
Founder and CEO

Agent Readiness

92A
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Apify ships a full agent-facing stack, API, MCP server, SDK and CLI, with Actors built to run as callable endpoints for agent frameworks rather than only human-triggered jobs. Through 2026 the build-out extended into agent-native commerce: MCP connectors that let Actors act as steps inside agent workflows, and payment support that lets an agent discover and pay for an Actor directly, with the number of agent-payable Actors expanding from roughly 2,000 to more than 20,000.