ClayA representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement.
For GTM engineers, Clay is a data orchestration and AI workflow platform that consolidates 150+ enrichment sources, AI research agents (Claygent), and integrations, enabling teams to run agentic workflows and launch personalized go-to-market plays at scale.
Presence & Market Position
#1 of 78
AI-Native GTM Challengers
▲ 12 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Clay has spent 2026 repositioning from a data-enrichment tool into what it now calls infrastructure GTM engineers build on and, most recently, a self-learning revenue engine, publishing agent-facing surfaces (API, MCP, CLI) so the work happens inside a terminal or coding assistant rather than its own interface. Conversation around Clay is dominant and practitioner-heavy: agency operators and GTM engineers trade workflow templates, stack rankings, and terminal-based build patterns, positioning Clay as the enrichment and data layer underneath outbound systems built with coding agents. It remains the most-discussed brand in its category, even as that share has pulled back from its peak.
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Business Profile
Clay started in 2017 as a programmable-spreadsheet tool for connecting data and automating outreach, then expanded into the infrastructure GTM teams build agentic workflows on top of. It crossed $100M in annual recurring revenue in December 2025 and employs roughly 500 people. On September 9, 2026, Clay raised a $115M Series D led by Wellington Management at a $7.1B valuation, a step up from the $5B mark set in a January 2026 employee tender. The company remains independent and counts OpenAI, Anthropic, Notion, Figma, and Ramp among its customers, alongside many companies on the Forbes AI 50.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Clay has built out its agent surface in stages: a Claude and ChatGPT presence, then a unified MCP connector across paid plans, then a published API and CLI in September 2026, bundled into an Agent Plugin that lets Claude Code, Codex, and Cursor call Clay directly from a coding agent's terminal to search and enrich contacts, edit Workflows, and query tables. The direction is toward agent-callable infrastructure rather than a UI a person operates.
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