Adam's GTM Report

What’s moving now

Trending topicWatermarking & Content Provenance>10× vs prior 30d · 0.9% of the conversationLatest postWatermarking worriesAug 20 · Try this instead of hacking it.
Market reactionSalesforce and Anthropic launch ClaudeforceSalesforceAnthropic15.6× the usual response · 1,998 engagements
Gaining groundRoxRox↑23 places in AI-Native GTM Challengers
Trending topicAgentic GTM+74.5% vs prior 30d · 0.6% of the conversation

Trending Topics

Proof of HumanTheme+122%vs prior 30d1.1%shareBuild vs. BuyTheme+24.9%vs prior 30d1.5%shareAI SDRTheme+24.4%vs prior 30d1.8%shareWatermarking & Content ProvenanceTopic>10×vs prior 30d0.9%shareHuman in the LoopTopic+75.2%vs prior 30d0.6%shareOpenRouterOpenRouterBrand+207%vs prior 30d1.2%shareVercelVercelBrand+84.7%vs prior 30d1.4%share

Market Moves

Aug 28HubSpot Next and Dharmesh launch YouSpot — personal CRM for $1LaunchHubSpot3,955 engagements · 14.6× usualPost ↗
Aug 28Owner.com raises $240M at a $2.3B valuationFundingOwner.com2,320 engagementsPost ↗
Aug 286sense launches an MCP ServerLaunch6sense95 engagements · 5.3× usualPost ↗
Aug 26AWS acquires DuckLabsM&AAWSDaws ↗
Aug 26Profound and Influencer launch Creator-First AEOStrategyProfoundInfluencer279 engagements · 2.8× usualPost ↗
Aug 26Salesforce and Anthropic launch ClaudeforceLaunchSalesforceAnthropic1,998 engagements · 15.6× usualPost ↗
Aug 26Nooks acquires FullyRampedM&ANooksF722 engagements · 3.5× usualPost ↗

GTM Tech Index

Traditional SaaS Going Headless225 tracked →SalesforceHubSpotGongInstantlyApollo.io
AI-Native GTM Challengers137 tracked →ClayAttioProfoundGranolaFin (Intercom)
Coding Agents & Harnesses for GTM32 tracked →Claude CodeCodexCursorLovableReplit
Orchestrators & Agentic Workflow33 tracked →n8nZapierAirtableMakeDust
GTM Developer Tools217 tracked →VercelApifyOpenRouterProspeoElevenLabs
AEO-First Marketing Tech21 tracked →SemrushAhrefsScrunch AIPeec AIConductor
All GTM Tech765 tracked →SubstackHeyReachZoomInfoOpenClawCanvaLemlistGrokbotbeehiivRB2BOutreachNooksSupabaseCommon RoomLangChainWebflow

Latest Posts

Aug 20Watermarking worriesTry this instead of hacking it.Aug 7Everything I measured in AI x GTM last monthfull July report: headless race, Codex closing on Claude, AEO mainstreaming, 23 deals and movesJul 30The summer of CLIs (in GTM)13% have shipped one, the race is on.

Tracking key moves in GTM tech since June 2026. See methodology. Something missing? Send it to adam[at]adamgtm.com

Featured trends

TopicWatermarking & Content Provenance0.9%SOV>10×L30BrandOpenRouter1.2%SOV+207%L30ThemeProof of Human1.1%SOV+122%L30BrandVercel1.4%SOV+84.7%L30TopicHuman in the Loop0.6%SOV+75.2%L30TopicAgentic GTM0.6%SOV+74.5%L30BrandLovable1.1%SOV+60.8%L30TopicPartner Marketing & Ecosystem0.7%SOV+57.8%L30

All topics

Beta

Figures move as the panel grows and definitions sharpen.

Show
Category
1Building GTM AgentsTheme+1.8%vs prior 30d21.3%Share of conversation · L30
AI Coding & Coding Agents14.5%+6.9%MCP5.8%+0.7%Agent Skills1.0%-7.5%Agent Knowledge, Memory & Context Systems1.0%-37.2%CLIs for GTM1.0%-17.4%Context Engineering0.5%-37.3%Agent Harnesses0.4%+5.2%GTM Brain0.4%+8.8%
2AI Coding & Coding AgentsTopic+6.9%vs prior 30d14.5%Share of conversation · L30
3AEO/GEOTheme-6.2%vs prior 30d11.5%Share of conversation · L30
AI Search & AI Answers6.1%-4.6%AEO (Answer Engine Optimization)5.7%-17.4%AI Visibility3.5%+3.2%Machine-Readable Sites & Docs0.5%+13.8%Agents as Buyers0.4%-19.3%
4Headless & Agent InterfacesTheme-2.8%vs prior 30d7.3%Share of conversation · L30
MCP5.8%+0.7%CLIs for GTM1.0%-17.4%Headless & API-First Software0.7%+53.6%Agents as Buyers0.4%-19.3%Agent Interfaces & Experience0.1%-50.0%Agents as Users0.0%-32.4%
5GTM EngineeringTheme-10.7%vs prior 30d6.9%Share of conversation · L30
GTM Engineering3.0%-15.3%GTM Developer Tools1.4%-3.0%Agent Skills1.0%-7.5%CLIs for GTM1.0%-17.4%Context Engineering0.5%-37.3%Agent Harnesses0.4%+5.2%GTM Brain0.4%+8.8%
6Zero-Click Marketing StrategiesTheme-21.3%vs prior 30d6.3%Share of conversation · L30
AEO (Answer Engine Optimization)5.7%-17.4%Exec-Led & Employee-Led Social0.6%-31.1%Gated Content & the Death of the Form0.1%-53.9%Zero-Click Marketing0.0%-84.1%
7Open vs. Closed ModelsTheme-12.4%vs prior 30d6.1%Share of conversation · L30
Open vs Closed Models3.8%-8.0%Token Spend & AI Cost1.9%-24.2%Model Routing0.9%-8.2%
8AI Search & AI AnswersTopic-4.6%vs prior 30d6.1%Share of conversation · L30
9Proving AI ROITheme-24.0%vs prior 30d5.9%Share of conversation · L30
AI for the Enterprise3.6%-18.6%Token Spend & AI Cost1.9%-24.2%Proving AI ROI1.1%-33.1%Tokenmaxxing0.3%-38.9%
10MCPTopic+0.7%vs prior 30d5.8%Share of conversation · L30
11Claude CodeBrand-17.8%vs prior 30d5.8%Share of conversation · L30
12AEO (Answer Engine Optimization)Topic-17.4%vs prior 30d5.7%Share of conversation · L30
13Enterprise AI AdoptionTheme-19.9%vs prior 30d5.3%Share of conversation · L30
AI for the Enterprise3.6%-18.6%Proving AI ROI1.1%-33.1%AI Security0.6%-9.9%AI Replacing Jobs & White-Collar Work0.4%+3.9%
14Agent GovernanceTheme-22.7%vs prior 30d5.2%Share of conversation · L30
Evals & AI Benchmarks1.9%-39.8%Token Spend & AI Cost1.9%-24.2%Human in the Loop0.6%+75.2%AI Security0.6%-9.9%Agent Governance0.4%+4.8%
15Brand & AuthenticityTheme-5.9%vs prior 30d4.4%Share of conversation · L30
In-Person Events & Field Marketing1.7%+32.8%AI Slop1.3%-26.3%Brand Building1.1%-11.6%AI Positioning & Sameness0.3%-17.0%Human-Made as a Claim0.1%+15.6%Trust-Based Marketing0.1%-13.8%
16AI ContentTheme-4.3%vs prior 30d4.3%Share of conversation · L30
AI Video Generation2.1%+26.7%AI Slop1.3%-26.3%Exec-Led & Employee-Led Social0.6%-31.1%Content Production at Scale0.5%+3.3%Synthetic UGC & Creators0.1%-6.2%
17ClayBrand-2.8%vs prior 30d4.2%Share of conversation · L30
18Signal-Based Sales & ABMTheme-14.5%vs prior 30d4.1%Share of conversation · L30
Signal-Based Sales3.1%-16.0%Account-Based Marketing (ABM)1.8%+16.4%Product-Led Sales0.0%NEW
19SalesforceBrand+8.8%vs prior 30d4.0%Share of conversation · L30
20AI for the EnterpriseTopic-18.6%vs prior 30d3.6%Share of conversation · L30
21Human ExperienceTheme+4.4%vs prior 30d3.5%Share of conversation · L30
In-Person Events & Field Marketing1.7%+32.8%Brand Building1.1%-11.6%Exec-Led & Employee-Led Social0.6%-31.1%Human-Made as a Claim0.1%+15.6%Trust-Based Marketing0.1%-13.8%
22AI VisibilityTopic+3.2%vs prior 30d3.5%Share of conversation · L30
23AI Pricing & MarginsTheme-25.5%vs prior 30d3.4%Share of conversation · L30
Token Spend & AI Cost1.9%-24.2%Proving AI ROI1.1%-33.1%Usage & Consumption Pricing0.7%+5.0%Tokenmaxxing0.3%-38.9%Outcome-Based Pricing0.1%-51.4%Software Margin Compression0.0%+83.3%
24HubSpotBrand-3.6%vs prior 30d3.3%Share of conversation · L30
25Customer SuccessTopic+6.1%vs prior 30d3.1%Share of conversation · L30
26CursorBrand+51.1%vs prior 30d3.1%Share of conversation · L30
27Cold EmailTopic-3.8%vs prior 30d3.1%Share of conversation · L30
28Token Spend & Cost ControlsTheme-18.1%vs prior 30d2.9%Share of conversation · L30
Token Spend & AI Cost1.9%-24.2%Model Routing0.9%-8.2%Tokenmaxxing0.3%-38.9%Software Margin Compression0.0%+83.3%
29CodexBrand-8.7%vs prior 30d2.9%Share of conversation · L30
30ProspectingTopic-3.8%vs prior 30d2.7%Share of conversation · L30
31RevOpsTopic-17.7%vs prior 30d2.7%Share of conversation · L30
32Conversational AITopic-11.5%vs prior 30d2.7%Share of conversation · L30
33Demand GenerationTopic+20.0%vs prior 30d2.7%Share of conversation · L30
34Software Business Model DisruptionTheme+1.0%vs prior 30d2.6%Share of conversation · L30
Forward Deployed Engineering0.9%+15.6%Usage & Consumption Pricing0.7%+5.0%SaaSpocalypse0.4%+187%Replacing SaaS with Internal Tools0.3%-9.9%GTM Stack Consolidation0.3%-47.9%Outcome-Based Pricing0.1%-51.4%Software Margin Compression0.0%+83.3%
35Cold OutboundTopic-3.6%vs prior 30d2.5%Share of conversation · L30
36Foundation ModelsTopic-18.9%vs prior 30d2.4%Share of conversation · L30
37Paid MediaTopic+14.7%vs prior 30d2.4%Share of conversation · L30
38AI Video GenerationTopic+26.7%vs prior 30d2.1%Share of conversation · L30
39GTM Data InfrastructureTopic-16.9%vs prior 30d2.0%Share of conversation · L30
40Evals & AI BenchmarksTopic-39.8%vs prior 30d1.9%Share of conversation · L30
41Data EnrichmentTopic-5.7%vs prior 30d1.9%Share of conversation · L30
42Account-Based Marketing (ABM)Topic+16.4%vs prior 30d1.8%Share of conversation · L30
43Product-Led GrowthTheme+13.7%vs prior 30d1.8%Share of conversation · L30
Self-Serve0.7%+6.6%Product-Led Growth0.6%+5.0%Free Trial0.5%-12.4%Freemium0.3%+357%Product-Led Sales0.0%NEW
44Multi-Player AITheme-7.3%vs prior 30d1.8%Share of conversation · L30
Multi-Agent Systems0.8%-19.1%Human in the Loop0.6%+75.2%Multi-Player AI0.5%-31.5%
45AI SDRTheme+24.4%vs prior 30d1.8%Share of conversation · L30
AI SDR0.8%+13.6%Human in the Loop0.6%+75.2%AI Replacing Jobs & White-Collar Work0.4%+3.9%
46DeliverabilityTopic+24.0%vs prior 30d1.8%Share of conversation · L30
47In-Person Events & Field MarketingTopic+32.8%vs prior 30d1.7%Share of conversation · L30
48Content MarketingTopic+41.9%vs prior 30d1.7%Share of conversation · L30
49Enterprise SalesTopic+25.0%vs prior 30d1.7%Share of conversation · L30
50GTM StrategyTopic-0.2%vs prior 30d1.6%Share of conversation · L30
51AI SlopTheme-23.5%vs prior 30d1.6%Share of conversation · L30
AI Slop1.3%-26.3%AI Positioning & Sameness0.3%-17.0%Synthetic UGC & Creators0.1%-6.2%
52Context Engineering in GTMTheme-35.6%vs prior 30d1.6%Share of conversation · L30
Agent Knowledge, Memory & Context Systems1.0%-37.2%Context Engineering0.5%-37.3%GTM Brain0.4%+8.8%
53Buying GroupsTopic-9.8%vs prior 30d1.6%Share of conversation · L30
54Machine LearningTopic+4.0%vs prior 30d1.5%Share of conversation · L30
55Build vs. BuyTheme+24.9%vs prior 30d1.5%Share of conversation · L30
Headless & API-First Software0.7%+53.6%SaaSpocalypse0.4%+187%Replacing SaaS with Internal Tools0.3%-9.9%Agent Interfaces & Experience0.1%-50.0%
56AttributionTopic-16.7%vs prior 30d1.5%Share of conversation · L30
57GTM Developer ToolsTopic-3.0%vs prior 30d1.4%Share of conversation · L30
58GrokbotBrandNEWvs prior 30d1.4%Share of conversation · L30
59Product MarketingTopic+5.1%vs prior 30d1.4%Share of conversation · L30
60VercelBrand+84.7%vs prior 30d1.4%Share of conversation · L30
61Sales LeadershipTopic-15.7%vs prior 30d1.3%Share of conversation · L30
62B2B MarketingTopic-3.7%vs prior 30d1.3%Share of conversation · L30
63ForecastingTopic-22.0%vs prior 30d1.2%Share of conversation · L30
64OpenRouterBrand+207%vs prior 30d1.2%Share of conversation · L30
65B2B SalesTopic+7.2%vs prior 30d1.1%Share of conversation · L30
66Proof of HumanTheme+122%vs prior 30d1.1%Share of conversation · L30
Watermarking & Content Provenance0.9%>10×AI Detection0.2%-31.4%Synthetic UGC & Creators0.1%-6.2%
67Brand BuildingTopic-11.6%vs prior 30d1.1%Share of conversation · L30
68InstantlyBrand+8.3%vs prior 30d1.1%Share of conversation · L30
69GongBrand-22.2%vs prior 30d1.1%Share of conversation · L30
70LovableBrand+60.8%vs prior 30d1.1%Share of conversation · L30
71Search StrategyTopic-18.3%vs prior 30d1.0%Share of conversation · L30
72Conversation IntelligenceTopic-26.6%vs prior 30d1.0%Share of conversation · L30
73Agent SkillsTopic-7.5%vs prior 30d1.0%Share of conversation · L30
74Sales EnablementTopic-24.8%vs prior 30d1.0%Share of conversation · L30
75Revenue AgentsTopic-24.4%vs prior 30d1.0%Share of conversation · L30
76SaaSpocalypseTheme-6.4%vs prior 30d1.0%Share of conversation · L30
SaaSpocalypse0.4%+187%Replacing SaaS with Internal Tools0.3%-9.9%GTM Stack Consolidation0.3%-47.9%Software Margin Compression0.0%+83.3%
77MartechTopic+15.5%vs prior 30d1.0%Share of conversation · L30
78Agent Knowledge, Memory & Context SystemsTopic-37.2%vs prior 30d1.0%Share of conversation · L30
79EntrepreneurshipTopic+17.1%vs prior 30d1.0%Share of conversation · L30
80CLIs for GTMTopic-17.4%vs prior 30d1.0%Share of conversation · L30
81n8nBrand-17.3%vs prior 30d1.0%Share of conversation · L30
82Outbound SystemsTopic-13.2%vs prior 30d0.9%Share of conversation · L30
83Model RoutingTopic-8.2%vs prior 30d0.9%Share of conversation · L30
84AI SafetyTopic+10.9%vs prior 30d0.9%Share of conversation · L30
85Watermarking & Content ProvenanceTopic>10×vs prior 30d0.9%Share of conversation · L30
86Marketing OperationsTopic+17.4%vs prior 30d0.9%Share of conversation · L30
87ReplitBrand+9.6%vs prior 30d0.9%Share of conversation · L30
88AI in MarketingTopic+1.4%vs prior 30d0.9%Share of conversation · L30
89ZapierBrand+23.3%vs prior 30d0.9%Share of conversation · L30
90Forward Deployed EngineeringTopic+15.6%vs prior 30d0.9%Share of conversation · L30
91Apollo.ioBrand+7.0%vs prior 30d0.8%Share of conversation · L30
92Sales OpsTopic-3.8%vs prior 30d0.8%Share of conversation · L30
93Multi-Agent SystemsTopic-19.1%vs prior 30d0.8%Share of conversation · L30
94Influencer Marketing & Creator PartnershipsTopic+12.7%vs prior 30d0.8%Share of conversation · L30
95CopywritingTopic-13.1%vs prior 30d0.7%Share of conversation · L30
96SubstackBrand-13.8%vs prior 30d0.7%Share of conversation · L30
97Partner Marketing & EcosystemTopic+57.8%vs prior 30d0.7%Share of conversation · L30
98Usage & Consumption PricingTopic+5.0%vs prior 30d0.7%Share of conversation · L30
99Lead ScoringTopic-31.2%vs prior 30d0.7%Share of conversation · L30
100ZoomInfoBrand+14.1%vs prior 30d0.7%Share of conversation · L30
101ApifyBrand-20.3%vs prior 30d0.7%Share of conversation · L30
102AI App Stores & ConnectorsTopic+7.2%vs prior 30d0.7%Share of conversation · L30
103Growth MarketingTopic-11.7%vs prior 30d0.7%Share of conversation · L30
104Product-Market FitTopic+14.3%vs prior 30d0.7%Share of conversation · L30
105Self-ServeTopic+6.6%vs prior 30d0.7%Share of conversation · L30
106Claude CoworkBrand-35.7%vs prior 30d0.7%Share of conversation · L30
107HeyReachBrand-7.6%vs prior 30d0.7%Share of conversation · L30
108Headless & API-First SoftwareTopic+53.6%vs prior 30d0.7%Share of conversation · L30
109Human in the LoopTopic+75.2%vs prior 30d0.6%Share of conversation · L30
110Sales DevelopmentTopic-1.2%vs prior 30d0.6%Share of conversation · L30
111OpenClawBrand+1.4%vs prior 30d0.6%Share of conversation · L30
112AI-Pilled CompaniesTopic+8.4%vs prior 30d0.6%Share of conversation · L30
113Agentic GTMTopic+74.5%vs prior 30d0.6%Share of conversation · L30
114Marketing AutomationTopic+9.8%vs prior 30d0.6%Share of conversation · L30
115AI SecurityTopic-9.9%vs prior 30d0.6%Share of conversation · L30
116CanvaBrand+9.5%vs prior 30d0.6%Share of conversation · L30
117Workflow AutomationTopic+22.0%vs prior 30d0.6%Share of conversation · L30
118Prompt EngineeringTopic+5.9%vs prior 30d0.6%Share of conversation · L30
119Exec-Led & Employee-Led SocialTopic-31.1%vs prior 30d0.6%Share of conversation · L30
120AhrefsBrand+7.3%vs prior 30d0.5%Share of conversation · L30
121ProfoundBrand-27.5%vs prior 30d0.5%Share of conversation · L30
122GranolaBrand+27.8%vs prior 30d0.5%Share of conversation · L30
123AttioBrand-35.1%vs prior 30d0.5%Share of conversation · L30
124Sales TechTopic-6.7%vs prior 30d0.5%Share of conversation · L30
125ElevenLabsBrand-11.3%vs prior 30d0.5%Share of conversation · L30
126BasetenBrand+52.1%vs prior 30d0.5%Share of conversation · L30
127AI PersonalizationTopic-8.7%vs prior 30d0.5%Share of conversation · L30
128Network EffectsTopic+8.0%vs prior 30d0.5%Share of conversation · L30
129Free TrialTopic-12.4%vs prior 30d0.5%Share of conversation · L30
130Machine-Readable Sites & DocsTopic+13.8%vs prior 30d0.5%Share of conversation · L30
131Content Production at ScaleTopic+3.3%vs prior 30d0.5%Share of conversation · L30
132ObservabilityTopic+41.4%vs prior 30d0.5%Share of conversation · L30
133AI-Driven AdvertisingTopic+5.2%vs prior 30d0.4%Share of conversation · L30
134Agents as BuyersTopic-19.3%vs prior 30d0.4%Share of conversation · L30
135OpenCodeBrand+49.3%vs prior 30d0.4%Share of conversation · L30
136Agent HarnessesTopic+5.2%vs prior 30d0.4%Share of conversation · L30
137Product StrategyTopic-17.2%vs prior 30d0.4%Share of conversation · L30
138AI in SalesTopic-41.2%vs prior 30d0.4%Share of conversation · L30
139LangChainBrand+12.2%vs prior 30d0.4%Share of conversation · L30
140GammaBrand+53.6%vs prior 30d0.4%Share of conversation · L30
141Enterprise MarketingTopic-3.4%vs prior 30d0.4%Share of conversation · L30
142GTM BrainTopic+8.8%vs prior 30d0.4%Share of conversation · L30
143NooksBrand-29.3%vs prior 30d0.4%Share of conversation · L30
144AdvisoryTopic+98.9%vs prior 30d0.4%Share of conversation · L30
145Category CreationTopic+13.4%vs prior 30d0.4%Share of conversation · L30
146AI Replacing Jobs & White-Collar WorkTopic+3.9%vs prior 30d0.4%Share of conversation · L30
147Agentic WorkflowsTopic-5.9%vs prior 30d0.4%Share of conversation · L30
148RB2BBrand-40.7%vs prior 30d0.4%Share of conversation · L30
149Lifecycle MarketingTopic-22.6%vs prior 30d0.4%Share of conversation · L30
150SemrushBrand-48.2%vs prior 30d0.3%Share of conversation · L30
151FreemiumTopic+357%vs prior 30d0.3%Share of conversation · L30
152AI-Native GTMTopic-20.2%vs prior 30d0.3%Share of conversation · L30
153Replacing SaaS with Internal ToolsTopic-9.9%vs prior 30d0.3%Share of conversation · L30
154Founder-Led SalesTopic-30.5%vs prior 30d0.3%Share of conversation · L30
155Exa.aiBrand-35.7%vs prior 30d0.3%Share of conversation · L30
156GTM Stack ConsolidationTopic-47.9%vs prior 30d0.3%Share of conversation · L30
157IntercomBrand-6.1%vs prior 30d0.3%Share of conversation · L30
158TokenmaxxingTopic-38.9%vs prior 30d0.3%Share of conversation · L30
159AI Positioning & SamenessTopic-17.0%vs prior 30d0.3%Share of conversation · L30
160FirecrawlBrand-31.1%vs prior 30d0.2%Share of conversation · L30
161AirOpsBrand+9.1%vs prior 30d0.2%Share of conversation · L30
162AI DetectionTopic-31.4%vs prior 30d0.2%Share of conversation · L30
163Common RoomBrand-59.8%vs prior 30d0.2%Share of conversation · L30
1641mindBrand-22.3%vs prior 30d0.2%Share of conversation · L30
165Hermes AgentBrand-27.6%vs prior 30d0.2%Share of conversation · L30
166Digital MarketingTopic-10.6%vs prior 30d0.2%Share of conversation · L30
167HiggsfieldBrand-48.9%vs prior 30d0.2%Share of conversation · L30
168Agent LoopsTopic-60.2%vs prior 30d0.2%Share of conversation · L30
169WarmlyBrand-57.3%vs prior 30d0.2%Share of conversation · L30
170Agent Interfaces & ExperienceTopic-50.0%vs prior 30d0.1%Share of conversation · L30
171Human-Made as a ClaimTopic+15.6%vs prior 30d0.1%Share of conversation · L30
172Outcome-Based PricingTopic-51.4%vs prior 30d0.1%Share of conversation · L30
173Trust-Based MarketingTopic-13.8%vs prior 30d0.1%Share of conversation · L30
174Synthetic UGC & CreatorsTopic-6.2%vs prior 30d0.1%Share of conversation · L30
175Gated Content & the Death of the FormTopic-53.9%vs prior 30d0.1%Share of conversation · L30
176Agents as UsersTopic-32.4%vs prior 30d0.0%Share of conversation · L30
177Product-Led SalesTopicNEWvs prior 30d0.0%Share of conversation · L30
178Software Margin CompressionTopic+83.3%vs prior 30d0.0%Share of conversation · L30

Nothing matches this filter.

Intro

Hi, I'm Adam. I'm an independent builder & industry analyst. My goal is to help GTM leaders make sharp decisions in uncertain markets.

This is the methodology for my GTM Market Tracker — the score, the rankings, and the category maps.

Trends & Topic Tracking

Topics measure what the GTM conversation is actually about, at two grains.

  1. Theme. Clusters of topics that create a named concept I think is worth following.
  2. Topic. Specific measured terms or brand names.

Clusters are built from topics, so both appear in one ranked list.

The volume and change measures are both variations on Share of Voice (SOV). The volume is a count of posts fitting the topic or theme, engagement weighted. The denominator is every panel post that matched at least one maintained topic.

Shares do not add up to 100%. A post about coding agents inside GTM engineering is about both, so it counts for both — the number is prevalence, not a slice of a pie.

Beta. These figures move as the panel grows and the definitions sharpen. Every published number carries the registry version it was measured under, and when a change reprices the board I say so in that issue's notes.

Tech Index Coverage

I cover products and companies with a central application for B2B go-to-market in the AI era. Most are sales- or marketing-focused (e.g. Gong, Clay), but I also cover broader solutions that are clearly GTM-relevant (e.g. Claude Code, Vercel, Exa).

On the edges my judgement determines what fits (and what doesn't). Like all things, this evolves as I learn and as the market changes.

SOV Score

Brand's share of panel conversation, normalized 0–99 against the field.

My scores are a share-of-voice (SOV) measure, not a rating of the product capabilities. I am not scoring whether a product is good or best. I'm measuring how much it shows up in the GTM conversation. This a useful concept to understand market trends, but isn't a buyer score alone.

Here's how it works:

  1. Curated Panel. Sources I've hand-picked across social media, newsletters, blogs, and podcasts. Not a broad sample — the best minds in GTM: operators, authors, builders, executives.
  2. Tracking Mentions with Context. I track substantive product mentions — and their context — across the panel. Link-only and content-locator references don't count as brand conversation.
  3. Engagement Weighted. Each mention is weighted by engagement and relevance (the factors vary by mention type). A product's own posts don't count — the score is earned voice only.
  4. Normalized 0–99. Every product sits on one scale, indexed to the loudest product in the window — that product scores 99 and everything else is placed against it. The index follows a power curve, not a straight line.

The two windows

Window What it answers
SOV Score Last 90 days Where does this brand stand right now?
60-day move Last 60 days vs the 60 before them Which direction is it heading?

The move is a percentage change in share of panel conversation — the brand's share over the last 60 days against its share over the 60 days before that. Both are recalculated nightly, against the panel as it stands that night. The move window ends two days back, because the most recent day or two of collection is still filling in. Scores you see today are as of 2026-09-02.

What the number is not

  • It is not a percentage. A SOV Score of 40 does not mean 40% of anything. It's a position on a 0–99 curve where 99 is whoever the panel talked about most in the window.
  • It is not linear. The curve compresses the top and spreads the bottom, so the gap between 90 and 95 represents far more conversation than the gap between 20 and 25. At the very bottom the scale is steep: roughly, SOV 9–11 is one earned mention over 90 days, 14–16 is two, 19–21 is five, 24–26 is nine.
  • It is not a quality rating. A product can be excellent and quiet. That shows up here as a low score, and that is the measure working, not failing.

What counts as a voice

A voice is a source on the curated panel. It's a person or a publication whose GTM commentary I've chosen to track, across LinkedIn, X, newsletters, blogs and podcasts. It is a carefully curated list or experts and operators, not a crawl of the internet. I have three rules for reading the panel.

  • SOV is earned only. A brand's own accounts, and posts by its own staff, are identified and excluded.
  • Weighted by engagement. A post nobody read counts for less than one with a strong response.
  • Context-checked. Noise like common-word brand names, and other irrelevant mentions are scrubbed when they aren't associated with a GTM conversation.

Markets, membership, and the ranking cutline

Brands sit inside Markets. These are my framework for grouping companies by the AI era "races" and don't necessarily align to traditional industry categories. Two different things can be true of a brand at once:

  • Membership is permanent. Once a brand belongs to a Market it keeps that Market, whatever its score does. Membership is about what the company is.
  • Ranking is dynamic. A brand is ranked once its SOV Score clears its Market's floor — currently SOV 15. Below that it keeps its Market and stays visible on the page, marked unranked.

Category Definitions

GTM Tech Types

My highest level organizing framework has a strong bend toward AI. I believe the traditional categorization is breaking down quickly. This is how I see the space at a high level:

TypeDefinitionExamples
Coding Agents & Experience BuildersAI coding assistants and app builders.Claude Code, Cursor, Lovable
OrchestrationThe workflow layer that wires data, agents, and apps into GTM systems.Clay, Zapier, n8n
Agent-Native GTMSoftware where agents are core and do the work — purpose-built for GTM jobs.11x, Artisan, Attio
GTM Developer ToolsThe API- and MCP-first primitives used to build and run agent-based GTM systems.Exa, Vercel, ElevenLabs
SaaS for GTMThe GTM application layer — multi-feature software you operate for sales, marketing and CS. Many are going headless and shipping agents.Salesforce, HubSpot, Gong
Creative & ContentAI generation of media assets — images, video, decks, avatars, copy.Canva, Runway, HeyGen
AEOPlatforms that help brands measure & optimize visibility inside AI answers.Profound, Scrunch AI, AthenaHQ
GTM AdjacentBroad, general-purpose platforms a company runs on (comms, docs, cloud, data) — used by GTM but orthogonal to sales and marketing execution.Slack, Notion, Snowflake

GTM Tech Categories

Categories are generally organized around use cases, go-to-market motions, or the intersection of the two. That said, there is a balance of many factors in this framework and it ultimately comes down to my judgement.

CategoryDefinitionExamples
GTM Developer ToolsBroad dev primitives GTM teams run through agents and APIs.Exa, Vercel, Twilio
Data & IntelligenceEnrichment, intent, and signal data that feeds the pipeline.Clay, ZoomInfo, Apollo
SellingActive deal execution — conversation intelligence, coaching, proposals, demos.Gong, Salesforce, Granola
Marketing ExecutionCampaigns, content, ABM, and marketing ops.HubSpot, Klaviyo, Customer.io
AdvertisingPaid-media execution and measurement — DSPs, paid social and search, attribution.The Trade Desk, LiveRamp, Metadata
Creative & ContentAI generation of GTM media — video, images, decks, avatars, copy.Canva, Runway, HeyGen
GTM InfrastructureGTM-specific pipes — email deliverability, CDP and reverse-ETL, billing.Hightouch, Metronome, Paddle
Website & InboundWebsites, chat, and inbound capture that convert traffic into pipeline.Webflow, Chili Piper, Framer
AEOVisibility inside AI-generated answers.Profound, Scrunch AI, AthenaHQ
ProspectingOutbound — finding, qualifying, and reaching buyers.Outreach, Salesloft, Nooks
Customer SuccessPost-sale onboarding, retention, and expansion.Intercom (Fin), Gainsight, Zendesk
Autonomous CRMAI-native CRMs that run pipeline, deals, and relationships themselves.Attio, Day.ai, Clarify

Rules & Guidelines

Products can fit types and multiple categories, but there must be a strong case.

Agent Readiness Score

I score Agent Readiness as a secondary factor, but it matters: in an agent era, whether your systems can actually build on a product matters more than its UI. It's an analyst-judged 0–99 score (with an A–F grade) across four surfaces — API, MCP server, SDK, and CLI — plus the quality of the docs behind them. Multiple agents, each with a different persona, assess those surfaces and docs; the Surfaces column shows exactly which a product ships.

Feedback & Corrections

Send any suggestions or issues to adam at adamgtm.com. I verify them, write the fix back to the system and publish.

If you're building something interesting in this space, but it's not covered yet, please suggest a product here.

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