What’s moving now
Watermarking worriesAug 20 · Try this instead of hacking it.
14.2× the usual response · 284 engagements
OpenCode↑7 places in Coding Agents & Harnesses for GTMTrending Topics
BrandNEWthis month0.6%shareOpenRouter
Brand+201%vs prior 30d1.1%shareMarket Moves
2,985 engagements · 11.1× usualPost ↗
2,044 engagementsPost ↗
79 engagements · 4.4× usualPost ↗
1,763 engagements · 13.8× usualPost ↗
267 engagements · 2.7× usualPost ↗1,763 engagements · 13.8× usualPost ↗
F677 engagements · 3.3× usualPost ↗GTM Tech Index
Tracking key moves in GTM tech since June 2026. See methodology. Something missing? Send it to adam[at]adamgtm.com
Featured trends
All topics
BetaFigures move as the panel grows and definitions sharpen.
-12.7%vs prior 30d-9.7%vs prior 30d-10.2%vs prior 30d+22.6%vs prior 30d-17.6%vs prior 30d+15.2%vs prior 30d+24.0%vs prior 30d+5.0%vs prior 30d-15.3%vs prior 30d+201%vs prior 30d+70.6%vs prior 30d-14.0%vs prior 30d+41.4%vs prior 30d+10.6%vs prior 30d+25.2%vs prior 30d+8.4%vs prior 30d+17.9%vs prior 30d-16.1%vs prior 30d
-28.9%vs prior 30d-10.5%vs prior 30d-1.0%vs prior 30d+7.6%vs prior 30dNEWvs prior 30d-9.3%vs prior 30d-20.3%vs prior 30d-11.1%vs prior 30d+51.3%vs prior 30d+88.6%vs prior 30d-30.4%vs prior 30d-43.2%vs prior 30d-44.0%vs prior 30d
+40.1%vs prior 30d
+11.4%vs prior 30d
+2.1%vs prior 30d-41.9%vs prior 30d
-32.8%vs prior 30d
+12.5%vs prior 30d
+114%vs prior 30d+27.6%vs prior 30d
-24.8%vs prior 30d-66.0%vs prior 30d
-22.7%vs prior 30d
-26.1%vs prior 30d
-72.3%vs prior 30dNothing matches this filter.
The tools and practices teams use to build agents for sales, marketing and RevOps.
This curve climbed hard from January through April, then held near its peak in May before sliding through July and ticking back up in August. The rise tracks with teams moving from agent talk to agent infrastructure, from Anthropic’s multi-agent harness for Claude to Notion’s beta for workspace agents as code, while Databricks’ Omnigent shows the category broadening into control layers above multiple agent tools.
Posts to understand this
Inside Building GTM Agents
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Clay | 89 |
| 5 | Lovable | 56 |
| 6 | HubSpot | 83 |
| 7 | Salesforce | 84 |
| 8 | Replit | 52 |
| 9 | Grokbot | 45 |
| 10 | Vercel | 58 |
How brands earn visibility, citations and recommendations inside AI answers.
AEO/GEO was mostly flat through April, spiked in May and June, then gave back the gains into August. The jump lines up with the conversation moving from theory to productized use cases, especially HubSpot AEO showing Loverboy how to win AI search, while Ahrefs data and Eli Schwartz’s warning on personalized AI Mode kept the topic grounded in search behavior shifts.
Posts to understand this
Inside AEO/GEO
| Brand | GTM Index | |
|---|---|---|
| 1 | Profound | 48 |
| 2 | Semrush | 50 |
| 3 | Ahrefs | 48 |
| 4 | Claude Code | 99 |
| 5 | HubSpot | 83 |
| 6 | AirOps | 38 |
| 7 | Codex | 77 |
| 8 | Salesforce | 84 |
| 9 | Clay | 89 |
| 10 | Cursor (Anysphere) | 75 |
The people, tools and operating model behind custom go-to-market systems.
GTM Engineering climbed steadily from 6.35% in January to a 9.52% peak in May, then gave back ground through August. The rise fits a run of posts shifting GTM tooling into code and harness design, from Clay’s API and CLI launch to MongoDB-backed arguments for smaller, better-governed toolsets. August stays meaningful because DeepSeek kept the topic active with an open-source developer preview, even as the category cooled from its spring high.
Posts to understand this
Inside GTM Engineering
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | Codex | 77 |
| 4 | HubSpot | 83 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | Instantly | 61 |
| 7 | Salesforce | 84 |
| 8 | HeyReach | 51 |
| 9 | Prospeo | 49 |
| 10 | n8n | 59 |
How companies prove AI delivers enough value to move beyond a pilot.
This topic jumped from January to April, then settled into a meaningful plateau around seven percent from May through August. That shape fits a market moving from broad skepticism about failed pilots to concrete cost and pricing proof, with Steve Nouri citing weak enterprise returns, Sierra pushing outcomes-based pricing, and OpenAI cutting GPT-5.6 Luna pricing by 80% to make agentic work cheaper.
Posts to understand this
Inside Proving AI ROI
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | OpenRouter | 49 |
| 5 | Salesforce | 84 |
| 6 | Clay | 89 |
| 7 | Vercel | 58 |
| 8 | HubSpot | 83 |
| 9 | ElevenLabs | 46 |
| 10 | Gong | 60 |
How software exposes its data and actions so agents can use it directly.
This curve climbed fast from January through April, then held near its peak in May before easing each month after. The jump lines up with product shifts that moved agents behind familiar software, from Notion adding Claude managed agents to Cloudflare opening its monetization gateway for APIs and MCP tools, while the later decline looks like cooling after that burst rather than a full reset.
Posts to understand this
Inside Headless & Agent Interfaces
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | Codex | 77 |
| 4 | Salesforce | 84 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | HubSpot | 83 |
| 7 | Lovable | 56 |
| 8 | Instantly | 61 |
| 9 | Vercel | 58 |
| 10 | Airtable | 47 |
The choice between open models and closed APIs, including cost, control, quality and lock-in.
This is one of the clearest up-and-to-the-right curves in the set, more than doubling over 90 days and still rising into August. The gain looks sustained by a pattern, not one flashpoint: Palantir framed customer demand around control, Moonshot released Kimi K3 weights, and Black Forest Labs paired FLUX 3 with an explicit plan to make open-weight variants available.
Posts to understand this
Inside Open vs. Closed Models
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | OpenRouter | 49 |
| 5 | HubSpot | 83 |
| 6 | Grokbot | 45 |
| 7 | Vercel | 58 |
| 8 | Salesforce | 84 |
| 9 | Baseten | 41 |
| 10 | Clay | 89 |
How companies keep agents secure, accountable and under control as they take on real work.
Agent Governance is one of the cleanest sustained rises in the set, moving from 3.22% in January to 6.63% in July before a slight August dip. The curve looks cumulative, not event-driven: posts kept reframing agents as systems that need evals, workflows, pricing controls, and operating discipline. OpenAI’s July price cuts and harness improvements likely helped sustain the late-stage plateau by making governed, high-volume agent use more practical.
Posts to understand this
Inside Agent Governance
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | OpenRouter | 49 |
| 5 | Salesforce | 84 |
| 6 | HubSpot | 83 |
| 7 | Vercel | 58 |
| 8 | Clay | 89 |
| 9 | Baseten | 41 |
| 10 | Grokbot | 45 |
How large companies move AI from small pilots into secure, useful production work.
Enterprise AI Adoption rose quickly from January to April, then drifted down each month to 6.17% in August. Early momentum came from AI being framed as a GTM rewrite, including Kelly Hopping joining 6sense from Demandbase, but later posts shifted from expansion to control. Rippling’s AI Spend Console and Informatica’s trusted-context message show the conversation moving from adoption excitement toward spend visibility, governance, and data risk.
Posts to understand this
Inside Enterprise AI Adoption
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Salesforce | 84 |
| 5 | HubSpot | 83 |
| 6 | Vercel | 58 |
| 7 | OpenRouter | 49 |
| 8 | ElevenLabs | 46 |
| 9 | Clay | 89 |
| 10 |  Midjourney | 41 |
Marketing that delivers value in the feed or answer instead of forcing a click or form fill.
Zero-Click Marketing stayed elevated through May and June, then fell sharply to 6.27% in August. The spring high was fueled by strong, specific arguments that AI reduces the need for blogs, PDFs, and classic lead capture, from Dave Gerhardt’s zero-click thesis to Steve Toth’s case for optimizing brand narrative across LLMs. August still had fresh discussion from Rand Fishkin, but more as reassessment than a new accelerant.
Posts to understand this
Inside Zero-Click Marketing Strategies
| Brand | GTM Index | |
|---|---|---|
| 1 | Profound | 48 |
| 2 | Semrush | 50 |
| 3 | Ahrefs | 48 |
| 4 | HubSpot | 83 |
| 5 | Claude Code | 99 |
| 6 | AirOps | 38 |
| 7 | Salesforce | 84 |
| 8 | Clay | 89 |
| 9 | Codex | 77 |
| 10 | beehiiv | 47 |
How teams create, distribute and judge marketing content made with AI.
AI Content fell through March, rebuilt gradually into June, dipped in July, and bounced back in August. The latest rise is tied to product releases and creator workflows, especially Grok’s Imagine Video 1.5 update, while the parallel authenticity critique keeps the category from turning into pure launch chatter.
Posts to understand this
Inside AI Content
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | HubSpot | 83 |
| 4 | Codex | 77 |
| 5 | Midjourney | 41 |
| 6 | Clay | 89 |
| 7 | Higgsfield | 37 |
| 8 | Substack | 50 |
| 9 |  HeyGen | 34 |
| 10 | Lovable | 56 |
How companies build trust and stand out when AI makes content cheap and abundant.
Brand and authenticity fell through April, then rebuilt unevenly into August. The recent uptick looks less like one trigger and more like a reaction pattern: as AI content gets noisier, posts increasingly reward craft, storytelling, and proof of human authorship. Ann Handley’s backlash against AI policing and Salesforce promoting Reese Witherspoon on storytelling both fit that return to distinctiveness.
Posts to understand this
Inside Brand & Authenticity
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | Codex | 77 |
| 4 | HubSpot | 83 |
| 5 | Substack | 50 |
| 6 | Cursor (Anysphere) | 75 |
| 7 | Salesforce | 84 |
| 8 | Vercel | 58 |
| 9 | Gong | 60 |
| 10 | Nooks | 45 |
How teams use buyer signals to decide who to target, when and why.
This curve is a steady comedown, not a single drop. Early momentum came from bold claims that agent-run outbound and signal monitoring could replace larger GTM teams, but by August the evidence shifts back toward familiar ABM case studies like Ping Identity, which suggests the topic lost novelty and fragmented into adjacent agent conversations.
Posts to understand this
Inside Signal-Based Sales & ABM
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | HubSpot | 83 |
| 4 | Salesforce | 84 |
| 5 | Apollo.io | 52 |
| 6 | Gong | 60 |
| 7 |  Vector | 43 |
| 8 |  Customer.io | 38 |
| 9 | Instantly | 61 |
| 10 | Codex | 77 |
How AI changes software pricing, usage costs and gross margins.
The line rises steadily from March to June, then cools in July and August without giving back the full move. That climb was sustained by two linked threads: Sierra pushing outcomes-based pricing in May, then OpenAI cutting GPT-5.6 Luna prices by 80% in July, followed by Rippling's AI Spend Console in August. The late dip matters because the conversation shifted from pricing theory to spend control and ROI instrumentation.
Posts to understand this
Inside AI Pricing & Margins
| Brand | GTM Index | |
|---|---|---|
| 1 | Cursor (Anysphere) | 75 |
| 2 | Claude Code | 99 |
| 3 | OpenRouter | 49 |
| 4 | Codex | 77 |
| 5 | Salesforce | 84 |
| 6 | Clay | 89 |
| 7 | HubSpot | 83 |
| 8 | Replit | 52 |
| 9 | Vercel | 58 |
| 10 | Zapier | 51 |
Marketing built on real people, earned trust and experiences AI cannot easily copy.
This curve is choppy, not event-driven. It falls hard into April, rebounds through June, then settles into a low but stable August, shaped by a mix of community moments, candid career posts, and big-brand personality programming rather than one product launch. That plateau matters because people talk held on even as more technical AI topics crowded the feed.
Posts to understand this
Inside Human Experience
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | HubSpot | 83 |
| 4 | Codex | 77 |
| 5 | Salesforce | 84 |
| 6 | Nooks | 45 |
| 7 | Semrush | 50 |
| 8 | Vercel | 58 |
| 9 | Cursor (Anysphere) | 75 |
| 10 | Substack | 50 |
How teams track and control the cost of models, tokens and agent work.
This is a classic sustained rise from January through July, with only a slight pullback in August. The move was built by concrete cost-control examples: Cognition's Devin Fusion claimed 35% lower cost in June, OpenAI cut GPT-5.6 Luna pricing by 80% in July, and August posts broadened the frame to model mix, open-weight competition, and routing by task. The plateau near the peak shows cost discipline is now a standing operating topic, not a one-off spike.
Posts to understand this
Inside Token Spend & Cost Controls
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Codex | 77 |
| 4 | OpenRouter | 49 |
| 5 | Clay | 89 |
| 6 | Replit | 52 |
| 7 | Vercel | 58 |
| 8 | Salesforce | 84 |
| 9 | Zapier | 51 |
| 10 | Airtable | 47 |
How AI changes what software companies build, charge for and deliver.
Software Business Model Disruption spiked in February, then trended down with only a brief May bump. The bump is explainable: pricing model changes and monetization posts from ElevenLabs and monday.com briefly revived the topic, but the later decline shows fewer concrete business-model moments compared with the heavier flow of agent product and workflow posts elsewhere.
Posts to understand this
Inside Software Business Model Disruption
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Clay | 89 |
| 4 | HubSpot | 83 |
| 5 | Claude Code | 99 |
| 6 | Codex | 77 |
| 7 | Airtable | 47 |
| 8 | Canva | 49 |
| 9 | Replit | 52 |
| 10 | Intercom | 47 |
Low-quality AI content and the fight to make automated work worth reading.
This line is unusually flat after the March drop, holding in a narrow band from April through August. That shape fits the evidence: not one major trigger, but a recurring backlash against generic AI content, from Sara Stella Lattanzio's complaint about bot comments to Lulu Cheng Meservey praising slop-free writing and Ann Handley pushing 'keep your weirdness level intact.' The small August lift shows the critique keeps resurfacing as a durable norm-setting pattern.
Posts to understand this
Inside AI Slop
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Substack | 50 |
| 3 | Codex | 77 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Clay | 89 |
| 6 | HubSpot | 83 |
| 7 | Webflow | 43 |
| 8 | Gong | 60 |
| 9 |  Ploy | 19 |
| 10 | Salesforce | 84 |
How people and agents share work, hand off tasks and make decisions together.
This curve has one clear spike in May, then settles back into a steady lower plateau through summer. The surge lines up with Dust's Series B and multiple posts defining 'multiplayer AI' through shared context, shared tools, and agents built across teams at Vanta, Datadog, Clay, 1Password, Persona, and Decagon. The flat August matters because the idea stayed alive as a product architecture, not just a funding announcement.
Posts to understand this
Inside Multi-Player AI
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Salesforce | 84 |
| 4 | Clay | 89 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | HubSpot | 83 |
| 7 | OpenClaw | 50 |
| 8 |  Momentum | 30 |
| 9 | Vercel | 58 |
| 10 | n8n | 59 |
How revenue teams give agents the knowledge, memory and context they need to work.
The topic starts from a low February base with GTM builders describing context as the main bottleneck for AI-native CRM and agent workflows. It builds into June with a larger product launch around persistent memory and context graphs, then drops back in July and August, where the freshest visible evidence is a smaller explainer on context-graph terminology.
Posts to understand this
Inside Context Engineering in GTM
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Clay | 89 |
| 4 | Salesforce | 84 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | HubSpot | 83 |
| 7 |  Clearskies | 20 |
| 8 | Gong | 60 |
| 9 | Instantly | 61 |
| 10 | Nooks | 45 |
Growth driven by people using the product before they talk to sales.
This is mostly a long decline from February through July, followed by a real August rebound. The late jump is tied to Lovable's $400 million round at a $13.3 billion valuation, which pulled PLG back into the feed after months when the evidence leaned more toward agent setup and executive hiring at Intercom and Legora. The bounce matters because it came from company momentum, not a PLG think piece.
Posts to understand this
Inside Product-Led Growth
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | HubSpot | 83 |
| 4 | Clay | 89 |
| 5 | Codex | 77 |
| 6 | Cursor (Anysphere) | 75 |
| 7 | Canva | 49 |
| 8 | Replit | 52 |
| 9 | Vercel | 58 |
| 10 | Airtable | 47 |
Software that performs SDR work, and how it changes the human SDR role.
The shape is a long decline from March through July, followed by a small August rebound. April got a lift from Artisan’s Ava 2.0 launch and its $35M-funded autonomous BDR pitch, but later posts shift from replacement claims to experimentation and AI as a layer on top of strong teams, which helps explain why attention never rebuilt to spring levels.
Posts to understand this
Inside AI SDR
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Salesforce | 84 |
| 3 | Clay | 89 |
| 4 | HubSpot | 83 |
| 5 | 1mind | 39 |
| 6 | Outreach | 45 |
| 7 |  Salesloft | 41 |
| 8 |  11x | 29 |
| 9 | Cursor (Anysphere) | 75 |
| 10 | Nooks | 45 |
The choice between building software internally and buying another product.
Build vs. Buy spiked hardest in February and April, then faded into a low base before a modest August rebound. The shape comes from two competing claims that kept resurfacing: AI can disrupt SaaS, but AI buyers still need systems of record and workflow software. August’s CRO dinner notes show why the plateau matters now. Teams are still split on building in-house versus buying, even as productivity gains remain hard to measure.
Posts to understand this
Inside Build vs. Buy
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | Clay | 89 |
| 4 | Codex | 77 |
| 5 | HubSpot | 83 |
| 6 | Airtable | 47 |
| 7 | ZoomInfo | 52 |
| 8 | Cursor (Anysphere) | 75 |
| 9 | Gong | 60 |
| 10 |  Salesforce Agentforce | 26 |
Ways to verify whether digital content or online activity came from a person or AI.
Proof of human stayed niche through July, then broke out sharply in August. That spike is tied to compliance posts getting concrete: Anthropic said it is implementing watermarking under the EU AI Act, and Synthesia said Article 50 and California transparency rules are now in force with automatic C2PA marking on relevant videos.
Posts to understand this
Inside Proof of Human
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Codex | 77 |
| 4 | Grokbot | 45 |
| 5 | Substack | 50 |
| 6 | OpenRouter | 49 |
| 7 | Vercel | 58 |
| 8 | Replit | 52 |
| 9 | Clay | 89 |
| 10 | ElevenLabs | 46 |
The argument that agents and custom software will break the classic SaaS model.
SaaSpocalypse spiked early, then steadily drained away from February through August. The shape fits a debate that got attention from bold slogans like “SaaS is dead” and IPO-watch framing around Databricks, OpenAI, and Anthropic, but lost steam as more posts argued software remains essential and the replacement narrative is too simple.
Posts to understand this
Inside SaaSpocalypse
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 | Airtable | 47 |
| 4 | Gong | 60 |
| 5 |  Primer | 25 |
| 6 | 1mind | 39 |
| 7 | Canva | 49 |
| 8 | Claude Code | 99 |
| 9 | Codex | 77 |
| 10 | Ahrefs | 48 |
AI tools that write, edit, test and operate software alongside a human builder.
AI coding held the biggest share in this set because it was already hot in January, then surged to a March peak on practical tooling for agents. It eased for several months but stayed elevated, and the August level shows the category has settled into durable GTM utility, with examples spanning Vercel repos, terminal ad ops at ColdIQ, and Notion workspaces defined in TypeScript.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Clay | 89 |
| 5 | Lovable | 56 |
| 6 | Replit | 52 |
| 7 | HubSpot | 83 |
| 8 | Grokbot | 45 |
| 9 | Salesforce | 84 |
| 10 | Vercel | 58 |
People asking AI assistants for answers instead of using a traditional search engine.
AI search and answers climbed gradually, then stepped up sharply in May and June as the conversation moved from theory to operating playbooks and product launches. The slight pullback after June still leaves the curve well above early-year levels, which matters because demand-side behavior looks established, not like a one-off spike.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Semrush | 50 |
| 2 | Profound | 48 |
| 3 | Ahrefs | 48 |
| 4 | Claude Code | 99 |
| 5 | AirOps | 38 |
| 6 | HubSpot | 83 |
| 7 | Salesforce | 84 |
| 8 | Peec AI | 28 |
| 9 | Codex | 77 |
| 10 | Cursor (Anysphere) | 75 |
An open protocol that lets agents connect to a product's data, tools and actions.
MCP surged from 1.76% in January to 7.83% in May, then stepped down each month through August. The spring spike was driven by product launches that made MCP concrete, especially Notion’s Claude plus MCP path and Higgsfield MCP for agentic content creation across models. August still brought Cursor support for agent plugins bundling skills and MCP servers, which suggests infrastructure progress even as novelty cooled.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Clay | 89 |
| 5 | Salesforce | 84 |
| 6 | HubSpot | 83 |
| 7 | Lovable | 56 |
| 8 | Vercel | 58 |
| 9 | Gong | 60 |
| 10 | Airtable | 47 |
The practice of helping a brand appear, earn citations and get recommended inside AI answers.
AEO held a high, fairly flat share from January through July, then dropped sharply in August. The plateau matters because it was sustained by company formation and tooling, not one flashpoint: Daydream raised a $15 million Series A around AI search, HubSpot launched and expanded its acquired xfunnel-based AEO tool, and GrowthX AI shipped GrowthOS.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Profound | 48 |
| 2 | Semrush | 50 |
| 3 | Ahrefs | 48 |
| 4 | AirOps | 38 |
| 5 | Claude Code | 99 |
| 6 | HubSpot | 83 |
| 7 | Salesforce | 84 |
| 8 | Codex | 77 |
| 9 | beehiiv | 47 |
| 10 | Clay | 89 |
How large organizations adopt AI, move beyond pilots and change how work gets done.
Enterprise AI rose into April on adoption and production-readiness posts, then flattened into a gentle decline rather than collapsing. That plateau matters because the conversation has shifted from broad optimism to operating questions like orchestration, governance, security, observability, and cost control across large AI estates.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Salesforce | 84 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Vercel | 58 |
| 6 | HubSpot | 83 |
| 7 | OpenRouter | 49 |
| 8 | Clay | 89 |
| 9 | Lovable | 56 |
| 10 | Midjourney | 41 |
Measuring whether AI answers mention, cite and recommend a brand.
AI visibility built slowly through spring, then broke higher in June as posts turned brand presence inside AI answers into a measurable channel. The July dip did not erase the move, and August’s rebound suggests the market is refining the problem from raw citation tracking toward the harder question of whether brands are actually recommended.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Semrush | 50 |
| 2 | Ahrefs | 48 |
| 3 | Profound | 48 |
| 4 | AirOps | 38 |
| 5 | Claude Code | 99 |
| 6 | Salesforce | 84 |
| 7 | HubSpot | 83 |
| 8 | Peec AI | 28 |
| 9 | Codex | 77 |
| 10 |  SparkToro | 27 |
The work of retaining customers, helping them succeed and expanding the relationship.
Customer Success slid from about 6% in January and February to under 3% by July, then ticked up in August. The decline lines up with fewer broad CS-function debates, while the late bump comes from sharper posts on org design and AI in post-sales, like Vanta folding account management and expansion together under Kelly Bray after scaling CS for 16,000+ customers.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 | Claude Code | 99 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | HubSpot | 83 |
| 6 | Gong | 60 |
| 7 | Codex | 77 |
| 8 | Canva | 49 |
| 9 | Lovable | 56 |
| 10 | Outreach | 45 |
Email sent to people with no prior relationship to start a sales conversation.
Cold email climbed steadily through spring, then peaked in May when posts argued the channel still works but only with a newer playbook: less volume, sharper targeting, and stronger reasons to reply. Interest fell back in June and July, then held roughly flat in August on smaller operator proof points rather than another broad surge.
Posts to understand this
Voice and chat software that talks with buyers and customers.
Conversational AI stayed quiet through the first half, dipped in June, then jumped sharply in July and held the gain in August. That shape points to a cluster of concrete deployment stories rather than one single breakout event, especially enterprise voice rollouts and better real-time capabilities for voice agents.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 |  AssemblyAI | 34 |
| 2 | beehiiv | 47 |
| 3 | Claude Code | 99 |
| 4 | Codex | 77 |
| 5 | Salesforce | 84 |
| 6 | Cursor (Anysphere) | 75 |
| 7 |  Retool | 29 |
| 8 | Scrunch AI | 31 |
| 9 |  Docket | 27 |
| 10 | Grokbot | 45 |
The frontier models and labs that provide the base layer for AI products.
Foundation Models climbed almost straight from 1.1% in February to 2.9% in July, then eased in August. The rise tracks a steady run of frontier-model news moving closer to enterprise use: Anthropic launched Claude Mythos Preview for software security, then July added Palantir's control-over-compute framing and Mistral's expanded Microsoft partnership plus Europe compute buildout.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Codex | 77 |
| 4 | OpenRouter | 49 |
| 5 | Salesforce | 84 |
| 6 | Vercel | 58 |
| 7 | Grokbot | 45 |
| 8 | HubSpot | 83 |
| 9 | Lovable | 56 |
| 10 |  Cline | 24 |
Finding, researching and qualifying the people and accounts a sales team should contact.
Prospecting fell from 5.7% in January to 3.7% in March, got a brief April-May lift from launch posts, then dropped again through August to about 2.5%. The curve reads like a steady decline with two short product-driven bumps, not a sustained recovery.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | Salesforce | 84 |
| 4 | HubSpot | 83 |
| 5 | Prospeo | 49 |
| 6 | Apollo.io | 52 |
| 7 | Instantly | 61 |
| 8 | n8n | 59 |
| 9 | Codex | 77 |
| 10 | Lemlist | 49 |
Tests and benchmarks used to judge whether a model or agent works well enough.
Evals and benchmarks stepped up sharply from March through July, rising from 1.2% to 3.0%, before cooling in August. The shape fits a market broadening from niche coding evals to domain-specific and frontier-hard tests: Surge AI launched GDP.pdf for real-world documents, then August kept attention on model scorecards with VulcanBench results for Qwen3.8-Max.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Vercel | 58 |
| 5 | Baseten | 41 |
| 6 | HubSpot | 83 |
| 7 | OpenRouter | 49 |
| 8 | Salesforce | 84 |
| 9 |  GitHub Copilot | 35 |
| 10 | Grokbot | 45 |
The team that runs go-to-market systems, processes, data and reporting across revenue functions.
RevOps has declined steadily from 5.2% in January to 2.6% in August, with no real rebound. The conversation appears to be diffusing into adjacent roles and systems work: July debated two flavors of GTM engineer, while August examples focused on building automated funnel infrastructure at Xbow rather than the RevOps function itself.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 | HubSpot | 83 |
| 4 | Claude Code | 99 |
| 5 | Gong | 60 |
| 6 | Codex | 77 |
| 7 | n8n | 59 |
| 8 | Zapier | 51 |
| 9 | HeyReach | 51 |
| 10 | Instantly | 61 |
Marketing programs that create and capture demand, then turn it into pipeline.
Demand Generation fell for most of the year, from 5.2% in January to 2.2% in July, then bounced in August. The drop matches a sustained challenge to old measurement and capture models, with zero-click and anti-MQL arguments in May and June. August's lift looks more like ownership reshuffling, shown by ClickUp expanding one leader across sales, marketing, and inbound revenue.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 | Claude Code | 99 |
| 4 | HubSpot | 83 |
| 5 | 6sense | 40 |
| 6 | Codex | 77 |
| 7 | RB2B | 48 |
| 8 |  Sequel | 38 |
| 9 | n8n | 59 |
| 10 | Instantly | 61 |
Cold calls, messages and coordinated outreach used to create new sales opportunities.
This line is relatively steady through May, then trends down month by month into August. The posts show why: the conversation is less about new tactics and more about outbound basics, fatigue, and style debates, from Gong’s fast demo follow-up to jokes about endless 'send me an email' calls and the old boiler-room argument.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | Instantly | 61 |
| 4 | Salesforce | 84 |
| 5 | HubSpot | 83 |
| 6 | HeyReach | 51 |
| 7 | Apollo.io | 52 |
| 8 | Lemlist | 49 |
| 9 | Nooks | 45 |
| 10 | Prospeo | 49 |
Buying attention through paid search, paid social, display and other advertising channels.
Paid Media sank hard from January through April, then gradually recovered, with a stronger move up in August. The early drop lines up with Wynter survey data showing broad budget cuts to paid ads, content syndication, and agencies. The later plateau and rebound track a reframing from channel skepticism toward agent-run execution and tighter buyer targeting on LinkedIn.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | HubSpot | 83 |
| 3 | Clay | 89 |
| 4 | Salesforce | 84 |
| 5 | Codex | 77 |
| 6 | Vector | 43 |
| 7 | RB2B | 48 |
| 8 | Semrush | 50 |
| 9 | Cursor (Anysphere) | 75 |
| 10 | Zapier | 51 |
Tools and workflows for generating video, avatars and synthetic presenters with AI.
AI Video Generation was choppy most of the year, but August broke the pattern with a sharp jump from 1.6% to 2.4%. That spike is well supported by product releases: Grok upgraded Imagine Video 1.5 with text-to-video, voice references, and native 1080p, building on earlier workflow expansion from Runway MCP and avatar realism pushes from HeyGen.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Midjourney | 41 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Claude Code | 99 |
| 4 | Codex | 77 |
| 5 | Higgsfield | 37 |
| 6 | HubSpot | 83 |
| 7 | HeyGen | 34 |
| 8 | Lovable | 56 |
| 9 |  Runway | 30 |
| 10 | ElevenLabs | 46 |
The warehouses, pipelines and data models that keep customer and revenue data usable.
GTM Data Infrastructure peaked early at 4.7% in February, then trended down with a small June bump before landing near 2.1% in August. The curve suggests the category is maturing from broad platform bets into embedded plumbing: Apollo acquired Pocus around an end-to-end AI-native GTM stack, Rippling launched Data Cloud, and HubSpot later tied agent building directly to its data layer.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 | HubSpot | 83 |
| 4 | Claude Code | 99 |
| 5 | Gong | 60 |
| 6 | Apollo.io | 52 |
| 7 | Cursor (Anysphere) | 75 |
| 8 | Codex | 77 |
| 9 | Common Room | 44 |
| 10 | HeyReach | 51 |
Sales and marketing coordinating around a defined set of target accounts.
ABM opened the year with a January to February jump, then slid for five straight months as no single launch kept the topic elevated. The biggest proof points split between Clay’s ads beta for LinkedIn, Meta, and Google audiences, and later operator-style ABM systems built with Clay and Claude at Avoca and in Maja Voje’s $770k pipeline case, which helped nudge August back up from July’s low.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Vector | 43 |
| 2 | Customer.io | 38 |
| 3 | HubSpot | 83 |
| 4 | Salesforce | 84 |
| 5 | Claude Code | 99 |
| 6 | Clay | 89 |
| 7 | 6sense | 40 |
| 8 |  Demandbase | 32 |
| 9 | Apify | 52 |
| 10 | Apollo.io | 52 |
Selling large, complex deals through long cycles, procurement, security review and many stakeholders.
Conversation stayed below its early-year peak, with June and July posts centering on why enterprise deals get stuck after apparent buyer intent. The visible late-period lift fits a shift from broad lessons on running enterprise sales to specific friction in legal, procurement, and whether chasing Fortune 100 logos is worth the cycle time.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Cursor (Anysphere) | 75 |
| 2 | Salesforce | 84 |
| 3 | Claude Code | 99 |
| 4 | HubSpot | 83 |
| 5 | Codex | 77 |
| 6 | 1mind | 39 |
| 7 | Airtable | 47 |
| 8 | Canva | 49 |
| 9 | Clay | 89 |
| 10 | Lovable | 56 |
Adding and verifying contact, company and buying-signal data used by go-to-market teams.
Conversation climbed from January into a March peak as vendors pushed better enrichment coverage, safer CRM writeback, and cheaper data usage. The curve then cooled through spring and summer, with the visible spike tied to those late-February and March product and pricing announcements rather than a sustained breakout.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | HubSpot | 83 |
| 4 | Salesforce | 84 |
| 5 | Apollo.io | 52 |
| 6 | Instantly | 61 |
| 7 | HeyReach | 51 |
| 8 | Prospeo | 49 |
| 9 | Codex | 77 |
| 10 | Apify | 52 |
The technical work that keeps outbound email out of spam and inside the inbox.
Deliverability has stayed in a tight band all year, which makes the May spike and August recovery stand out. May was fueled by operational posts about domains, mailboxes, inbox rotation, and scale, and August held up because deliverability also surfaced in commentary on Mailchimp’s decline and cuts to its deliverability team.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Instantly | 61 |
| 3 | HubSpot | 83 |
| 4 | Claude Code | 99 |
| 5 | Salesforce | 84 |
| 6 | Smartlead | 45 |
| 7 | Prospeo | 49 |
| 8 |  AI Ark | 42 |
| 9 | Apollo.io | 52 |
| 10 | Codex | 77 |
Mapping and winning the committee of people involved in a business purchase.
Buying Groups has trended down since January, but the line has not collapsed because the theme keeps resurfacing inside adjacent account-based and sales-execution conversations. That plateau matters: teams are still talking about stakeholder mapping, internal buyer meetings, multi-threading, and consensus, even when they are not naming the category directly.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 | HubSpot | 83 |
| 4 | Gong | 60 |
| 5 | Claude Code | 99 |
| 6 | Customer.io | 38 |
| 7 | HeyReach | 51 |
| 8 | Instantly | 61 |
| 9 | Common Room | 44 |
| 10 | 6sense | 40 |
Using dinners, meetups, conferences and field events to build demand and trust in person.
Conversation first popped in March with a big burst of local activations, then came back in June and late August with more tactical takes on dinners and meetup logistics. That fits a curve with an early spike, a spring drop, and a steady rebuild into August rather than one sustained breakout.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | Codex | 77 |
| 4 | HubSpot | 83 |
| 5 | Salesforce | 84 |
| 6 | ElevenLabs | 46 |
| 7 | Vercel | 58 |
| 8 | Gong | 60 |
| 9 | Apollo.io | 52 |
| 10 | Canva | 49 |
The training, fine-tuning and modeling work underneath AI products.
Machine Learning strengthened in July and August on fresh model releases, not just general AI chatter. Poolside’s open-weight Laguna S 2.1 and Skild AI’s one-shot robot model gave the curve two concrete product moments, while older educational posts show the category also has a steady background demand beyond launches.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Baseten | 41 |
| 5 | ElevenLabs | 46 |
| 6 | Canva | 49 |
| 7 | OpenRouter | 49 |
| 8 |  Stack AI | 26 |
| 9 |  Cartesia | 28 |
| 10 | Clay | 89 |
How sales leaders hire, organize, coach and manage teams against a revenue target.
Sales Leadership was stronger in spring, then dropped sharply in June before settling into a lower plateau. That plateau is meaningful because the discussion narrowed from broad hiring and org advice to harder operating questions like player-coach expectations at Replit, pipeline-before-headcount, and Snowflake’s shared sales-marketing scoreboard.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | HubSpot | 83 |
| 3 | Claude Code | 99 |
| 4 | Clay | 89 |
| 5 | Codex | 77 |
| 6 | Cursor (Anysphere) | 75 |
| 7 | Gong | 60 |
| 8 | 1mind | 39 |
| 9 | Apollo.io | 52 |
| 10 | Canva | 49 |
The work of connecting marketing activity to pipeline and revenue.
Attribution has declined for most of the year, and August did not bring a fresh event strong enough to reverse it. The pattern in the posts explains why: the conversation is shifting from confidence in classic attribution toward limits in a zero-click world, with companies like Superside and Springbrook still pushing for better visibility anyway.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Salesforce | 84 |
| 3 | Clay | 89 |
| 4 | Gong | 60 |
| 5 |  GrowthLoop | 28 |
| 6 | Claude Code | 99 |
| 7 | Semrush | 50 |
| 8 | Common Room | 44 |
| 9 | Customer.io | 38 |
| 10 | Docket | 27 |
The choice of go-to-market motion and the plan for making it work.
Conversation built through March around what GTM strategy actually covers and how company motion should shape team structure. It dropped hard in April, bounced in May on a concrete example of webinars becoming a GTM motion, then kept sliding through summer with a smaller August debate about GTM as the umbrella over sales, marketing, SDR, and product.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | HubSpot | 83 |
| 3 | Claude Code | 99 |
| 4 | Salesforce | 84 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | Clearskies | 20 |
| 7 | Codex | 77 |
| 8 | Nooks | 45 |
| 9 | 6sense | 40 |
| 10 |  Clarify | 28 |
The positioning, messaging, launches, competitive work and sales tools owned by product marketing.
Product Marketing rose early, then slid from 2.85% in February to a summer low before a small August recovery. The curve reflects a shift from GTM fundamentals toward adjacent brand and AI discussions, not one clear breaking event. August’s bounce came from practical craft posts like Tamara Grominsky on communication cadence, which suggests PMM attention is stabilizing around operating discipline rather than launches alone.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | Clay | 89 |
| 4 | HubSpot | 83 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | Gong | 60 |
| 7 | Vercel | 58 |
| 8 | Airtable | 47 |
| 9 | Clearskies | 20 |
| 10 | Codex | 77 |
Planning, producing and distributing useful content to attract and educate buyers.
Content marketing held roughly flat through June, then dropped hard in July. The visible posts match that late-period shift: June focused on fixing fragmented content ops and separating content marketing from SEO, while a mid-July post narrowed to tooling that ties content activity to pipeline.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | HubSpot | 83 |
| 3 | Clay | 89 |
| 4 | Apify | 52 |
| 5 | Semrush | 50 |
| 6 | Codex | 77 |
| 7 | Customer.io | 38 |
| 8 | ElevenLabs | 46 |
| 9 | Instantly | 61 |
| 10 | Salesforce | 84 |
Programmable tools used to build custom go-to-market systems, agents and automations.
This topic climbed steadily from January through April, then broke out hard in May and stayed elevated through June before cooling in July and August. The shape looks driven by a cluster of concrete builder-tool moments: Eric Nowoslawski’s Claude-code repo for self-improving cold email, then Unify’s June relaunch into a chat-based GTM engineer, with August still supported by proof-style data workflow posts like Prospeo’s database test.
Posts to understand this
Predicting revenue from the pipeline and managing the commitments behind that forecast.
Forecasting spiked in February, then settled into a choppy, lower band and slipped again in August. The later shape was sustained less by one tool story than by two patterns: AI revenue platforms like HockeyStack promising to fix broken forecasts, and sellers getting more disciplined about what actually belongs in commit. Outreach kept the topic alive in August, but without reigniting it.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | Momentum | 30 |
| 4 |  Clari | 33 |
| 5 | Clay | 89 |
| 6 | HubSpot | 83 |
| 7 | Vercel | 58 |
| 8 | Cursor (Anysphere) | 75 |
| 9 | Gong | 60 |
| 10 | Primer | 25 |
How companies create demand, build trust and reach buyers at other businesses.
B2B Marketing started the year unusually high, then declined into a lower, more stable range with only brief bumps. What sustained the conversation was not one event but a repeated identity crisis: marketers squeezed between brand and pipeline, shrinking distribution on search and LinkedIn, and budget logic that still favors demand over brand. The July bounce fits that broader pressure pattern.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Customer.io | 38 |
| 2 | HubSpot | 83 |
| 3 | Salesforce | 84 |
| 4 | Vector | 43 |
| 5 | Demandbase | 32 |
| 6 | Claude Code | 99 |
| 7 | Clay | 89 |
| 8 | Semrush | 50 |
| 9 |  TechTarget | 23 |
| 10 | 6sense | 40 |
The durable knowledge and memory an agent can use across tasks and sessions.
Agent memory stayed relatively flat early, then rose from April through June as product launches and operating results gave the topic real substance. Perplexity’s Brain research preview and evidence from Ask Ilma’s help-center-backed context layer sustained the lift, while August fell back as the conversation lacked another comparable launch.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | Codex | 77 |
| 4 | HubSpot | 83 |
| 5 | Salesforce | 84 |
| 6 | Cursor (Anysphere) | 75 |
| 7 | Clearskies | 20 |
| 8 | Instantly | 61 |
| 9 | Vercel | 58 |
| 10 | Clarify | 28 |
Training, coaching, playbooks and content that help sales reps perform better.
Sales Enablement has been in a long decline since February, with one modest July lift before sliding again. The spikes came from big, specific enablement bets like ZoomInfo’s AI sales coach and Owner.com’s aggressive rep hiring plus training push. The later plateau shows enablement still matters, but the conversation is now narrower and more programmatic.
Posts to understand this
Reusable instructions that teach an agent how to complete a specific kind of task.
Agent skills spiked fast from January to March, held near that level in April, then reached a higher peak in May before fading and slightly rebounding in August. The curve matches a sequence of concrete artifacts: Eric Nowoslawski’s public Claude skills repo, lemlist’s 30 free Claude skills from seven years of outbound data, and Vercel’s August push to standardize plugins across AWS, Cursor, GitHub, and OpenAI.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Vercel | 58 |
| 5 | Customer.io | 38 |
| 6 | GitHub Copilot | 35 |
| 7 | Granola | 45 |
| 8 |  Kiro | 23 |
| 9 | LangChain | 42 |
| 10 | Apify | 52 |
How buyers search and how marketers plan, measure and improve organic discovery.
Search Strategy strengthened from April through June, then eased in July and August. The rise came from two concrete shifts: autonomous SEO products like Sunbeam entering the market, and renewed scrutiny of how paid, organic, and brand actually interact. The August decline does not erase the bigger change in the curve, which still sits well above spring lows.
Posts to understand this
The work of earning awareness, trust and preference for a company over time.
Brand Building drifted down most of the year, with a brief June lift before another drop in July and August. That June rise was supported by a more practical brand case: LinkedIn’s Creator Marketplace tied trust and practitioner credibility to deals, while marketers argued buyers now need proof and peer validation more than more content. The August slide shows ROI skepticism is still winning the budget fight.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | HubSpot | 83 |
| 3 | Salesforce | 84 |
| 4 | Claude Code | 99 |
| 5 | AirOps | 38 |
| 6 |  Cal.com | 27 |
| 7 | Customer.io | 38 |
| 8 | HeyReach | 51 |
| 9 | Instantly | 61 |
| 10 | Nooks | 45 |
How companies sell to other companies and how business buyers make decisions.
B2B Sales has been comparatively flat since spring, with smaller swings than nearby GTM topics. No single launch drove the curve. Instead, the pattern is a steady craft conversation about how to win when buyers stall, whether that means improving buyability, leaning into your own selling style, or treating events as active pipeline work rather than passive presence.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | HubSpot | 83 |
| 4 | Salesforce | 84 |
| 5 | Semrush | 50 |
| 6 | Conductor | 28 |
| 7 | Customer.io | 38 |
| 8 | Demandbase | 32 |
| 9 | HeyReach | 51 |
| 10 | Instantly | 61 |
The software stack marketers use to plan, run, measure and improve their work.
Martech jumped in March on a clear AI stack argument: Joe Chernov framed agent sprawl as cord-cutting for GTM, where unbundling creates new bloat. The summer drop gave way to an August rebound as the conversation narrowed from category theory to architecture, with DemandScience arguing bigger stacks still do not move pipeline without better design.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | GrowthLoop | 28 |
| 2 | HubSpot | 83 |
| 3 | Salesforce | 84 |
| 4 | Common Room | 44 |
| 5 | Docket | 27 |
| 6 |  Gradial | 19 |
| 7 | Intercom | 47 |
| 8 | Lovable | 56 |
| 9 | Profound | 48 |
| 10 | Semrush | 50 |
Systems where several agents divide a job, coordinate their work and combine the result.
This curve is flatter than the hype cycle. The meaningful rise in May came from governance talk as Carolyn Healey argued agents now watch other agents, and late summer stayed steady through product proof points from Workato and Mercor that framed multi-agent systems as enterprise infrastructure, not just theory.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Clay | 89 |
| 5 | Salesforce | 84 |
| 6 | Vercel | 58 |
| 7 | Granola | 45 |
| 8 | HubSpot | 83 |
| 9 |  Klaviyo | 36 |
| 10 | Momentum | 30 |
Recording and analyzing customer calls to improve coaching, deal execution and revenue decisions.
The February spike came from marketers treating call transcripts as core operating context, not just sales review, with Tom Wentworth folding them into Claude Code repositories. After a June slump, July bounced on practical workflow use cases like AI call prep, but August slipped again, which suggests episodic use cases rather than a sustained category build.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Gong | 60 |
| 2 | Salesforce | 84 |
| 3 | Claude Code | 99 |
| 4 | Clay | 89 |
| 5 | HubSpot | 83 |
| 6 | Instantly | 61 |
| 7 | Clari | 33 |
| 8 | HeyReach | 51 |
| 9 | Zapier | 51 |
| 10 | ZoomInfo | 52 |
Command-line tools that let people and agents run go-to-market work without a dashboard.
CLIs for GTM rose from a niche topic in winter to a summer category, with the sharpest jump landing between April and May on clear operator proof. Alex Vacca’s terminal-run $200k per month ad system, Signaliz’s API, MCP, and CLI access, and Jordan Crawford’s note that Clay finally fixed its CLI all reinforced that command-line GTM had moved from edge behavior into product roadmaps.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | Codex | 77 |
| 4 | HubSpot | 83 |
| 5 | Instantly | 61 |
| 6 | Salesforce | 84 |
| 7 | Apify | 52 |
| 8 | ZoomInfo | 52 |
| 9 | Cursor (Anysphere) | 75 |
| 10 | Airtable | 47 |
Agents that prospect, enrich data, send outreach and update revenue systems.
Revenue agents stayed above 2.6 percent from January through May, then collapsed hard from June onward, making the decline the story. Big spring moments like Intercom’s Fin sales role launch and Atonom replacing a $40,000 CRM with a Lovable-built system tied to its AI sales agent created the earlier lift, but August evidence had shifted toward CRM frustration rather than new agent wins.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | Salesforce | 84 |
| 4 | Codex | 77 |
| 5 | HubSpot | 83 |
| 6 |  Rox | 28 |
| 7 | Clearskies | 20 |
| 8 | Cursor (Anysphere) | 75 |
| 9 | Gong | 60 |
| 10 | 1mind | 39 |
The tools, data and workflows that turn outbound sales into a repeatable operating system.
Outbound systems climbed steadily into a May peak, then declined for three straight months, though it remained well above January levels. The rise came from architecture-heavy posts that treated outbound as infrastructure, from Hans Dekker’s shared-context AI GTM team to Smartlead’s scale story, while August kept the topic alive with Xbow’s full-funnel engine built around stack consolidation, partners, and more CLI than UI.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Claude Code | 99 |
| 3 | HubSpot | 83 |
| 4 | Salesforce | 84 |
| 5 | Codex | 77 |
| 6 | Instantly | 61 |
| 7 | Lemlist | 49 |
| 8 | Prospeo | 49 |
| 9 | n8n | 59 |
| 10 | Apify | 52 |
Embedded marks and signed metadata that show where digital content came from and how it was made.
This is the sharpest August breakout in the set, and the trigger is explicit. Anthropic's watermarking FAQ tied the move to EU AI Act compliance, then Synthesia reinforced it with Article 50 and C2PA implementation details, while May Habib's critique showed the spike was not just compliance news but an active product and enterprise debate.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Grokbot | 45 |
| 4 | Codex | 77 |
| 5 | Substack | 50 |
| 6 | OpenRouter | 49 |
| 7 | Clay | 89 |
| 8 | HubSpot | 83 |
| 9 |  Lindy | 25 |
| 10 | Midjourney | 41 |
Starting and running a business, including the economics and experience of the founder path.
This curve drifted down through the year, then found a small August lift on personal founder conviction rather than a single market event. The pattern is more reflective than tactical: Charlotte Lloyd reframed ambition around freedom in July, and Adam's August post extended that with a cash-flowing, lean-team version of why founders keep playing.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | HubSpot | 83 |
| 4 | Salesforce | 84 |
| 5 | Claude Code | 99 |
| 6 | Clay | 89 |
| 7 | Lovable | 56 |
| 8 | Substack | 50 |
| 9 | beehiiv | 47 |
| 10 | 1mind | 39 |
The debate over AI risk, alignment, regulation and responsible development.
AI safety was volatile early, then settled into a modest summer rise, with August the highest month since February. The shape comes from a series of concrete governance and safety moves rather than one breakout event: Anthropic’s MOU with the Australian government, Synthesia’s G7 commitment on responsible AI video training, and Mistral’s Shieldstral moderation model for enterprise safety controls.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Claude Code | 99 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | OpenClaw | 50 |
| 5 | Salesforce | 84 |
| 6 | Substack | 50 |
| 7 | Vercel | 58 |
| 8 | beehiiv | 47 |
| 9 | AssemblyAI | 34 |
| 10 | Canva | 49 |
Choosing which model should run each task based on cost, quality, speed or risk.
Model routing was barely present early in the year, then stepped up sharply in June and stayed elevated through August, making this a clear emergence curve rather than a one-week spike. Cognition’s Devin Fusion, Cursor Router, and OpenRouter joining forces with Stripe all support the same pattern: multi-model routing moved from theory into products, infrastructure, and distribution.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | OpenRouter | 49 |
| 3 | Codex | 77 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Vercel | 58 |
| 6 | Airtable | 47 |
| 7 | Granola | 45 |
| 8 | HubSpot | 83 |
| 9 | Lovable | 56 |
| 10 | Replit | 52 |
The territories, quotas, compensation plans, capacity models and reporting behind a sales organization.
Sales Ops started high in January, fell hard in February, then rebuilt through May before sliding again in June and July. The late-summer bounce tracks to quota mechanics becoming the story again, with posts attacking decade-long 40%-60% quota attainment and calling out how “uncapped” comp breaks when targets are unrealistic. The plateau under 1% says this stayed a recurring pain point, not a one-off event.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clay | 89 |
| 3 |  Mutiny | 33 |
| 4 | 6sense | 40 |
| 5 | AI Ark | 42 |
| 6 | Ahrefs | 48 |
| 7 | Airtable | 47 |
| 8 | Canva | 49 |
| 9 | Claude Code | 99 |
| 10 | Docket | 27 |
Scoring leads and accounts to decide who deserves attention first.
Lead Scoring climbed from January to a March peak, then stepped down almost every month to August. The posts show why: conversation moved from scoring as a growth lever, like HubSpot rules built from demo-watch behavior, to a data-quality warning that duplicate records and conflicting definitions make targeting less trustworthy than a simple model.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | HubSpot | 83 |
| 3 | Salesforce | 84 |
| 4 | Claude Code | 99 |
| 5 | Attio | 51 |
| 6 | Codex | 77 |
| 7 | HeyReach | 51 |
| 8 | Instantly | 61 |
| 9 |  Bombora | 28 |
| 10 |  Swan AI | 31 |
How marketing teams use AI, where it helps and how it changes the job.
AI in Marketing spiked in February and March, then steadily cooled through July before a small August recovery. April concentrated the debate: Google discussed hiring its first marketing engineer, while other posts argued CMOs are stuck layering AI onto old stacks and junior marketer work is being absorbed as marketers take on dev and design tasks.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Claude Code | 99 |
| 3 | Salesforce | 84 |
| 4 | Profound | 48 |
| 5 | Ahrefs | 48 |
| 6 |  Bolt.new (StackBlitz) | 27 |
| 7 |  Bynder | 16 |
| 8 | Codex | 77 |
| 9 | Cursor (Anysphere) | 75 |
| 10 | ElevenLabs | 46 |
B2B brands paying creators and independent voices to reach trusted audiences.
Conversation spiked in January around teams formally building influencer programs, then stayed active in February as creators and brands reframed B2B creator work as multi-channel, event-led, and personality-driven. After a spring dip, June discussion picked back up around operationalizing creator partnerships with tighter partner scoring and channel-level selection.
Posts to understand this
The team that owns marketing systems, campaign execution, data and reporting.
Marketing Operations hit its clear peak in March, then dropped sharply and kept easing lower through July before flattening in August. The March spike lines up with AI org design talk around “democratized building, centralized enablement,” while the summer floor is meaningful because hiring posts from Nvidia and Stripe still frame marketing ops as core infrastructure, even at lower share.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | GrowthLoop | 28 |
| 3 | Salesforce | 84 |
| 4 | Canva | 49 |
| 5 | Profound | 48 |
| 6 | Sequel | 38 |
| 7 | Clay | 89 |
| 8 | Common Room | 44 |
| 9 |  Conversion | 18 |
| 10 | Docket | 27 |
Engineers embedded with customers to make complex AI products work in the customer's environment.
Forward Deployed Engineering was steady early, cratered in March, then recovered through May and stayed in a narrow band afterward. The recent curve is shaped by the model getting challenged from both sides: Rogo leaned into “forward deployed bankers,” while Rox Teams framed its August launch around removing the need for FDEs so revenue agents can be activated without embedded technical help.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Cursor (Anysphere) | 75 |
| 2 | Clay | 89 |
| 3 | Replit | 52 |
| 4 | Canva | 49 |
| 5 | Claude Code | 99 |
| 6 | Salesforce | 84 |
| 7 |  Agency | 22 |
| 8 | Codex | 77 |
| 9 | Granola | 45 |
| 10 | Grokbot | 45 |
Writing and structuring the instructions a model follows.
Prompt Engineering slid from February into a May low, then recovered in June and again in August. The rebound came from practical libraries and launches, not a single breakthrough: Checkthat.ai launched a shared prompt library in February, an SDR team published 42 Claude prompts in June, and August widened the audience with consumer-style “7 sharp ChatGPT prompts” for flight deals.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Vercel | 58 |
| 5 | Bolt.new (StackBlitz) | 27 |
| 6 | HubSpot | 83 |
| 7 | Cline | 24 |
| 8 | ElevenLabs | 46 |
| 9 | Granola | 45 |
| 10 | Lovable | 56 |
Writing designed to persuade someone to click, reply, sign up or buy.
Conversation opened with AI-generated ad copy in February, then built back up after March and peaked in June. By August, the visible evidence is narrower and more tactical: one post on benchmarking outbound copy with agents, another on iterating cold email wording, which fits a comedown from the June high rather than a fresh surge.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | AI Ark | 42 |
| 4 | HubSpot | 83 |
| 5 | Salesforce | 84 |
| 6 | Instantly | 61 |
| 7 | n8n | 59 |
| 8 | Apollo.io | 52 |
| 9 | HeyReach | 51 |
| 10 | Lemlist | 49 |
Protecting models and agents from prompt injection, data leaks, unsafe access and attacks.
This is a gradual rise all year, with no single blowout month and a meaningful plateau around June through August. The steady climb tracks a repeated security pattern: OpenAI launches GPT-Red for prompt injection testing at scale, Wiz discloses GhostApproval across six coding assistants, and prompt injection keeps resurfacing as the common attack path.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Claude Code | 99 |
| 4 | ElevenLabs | 46 |
| 5 | Hermes Agent | 38 |
| 6 | Vercel | 58 |
| 7 | Baseten | 41 |
| 8 | Replit | 52 |
| 9 | Salesforce | 84 |
| 10 | Ahrefs | 48 |
Products distributed as apps or connectors inside AI assistants and agent marketplaces.
After a February spike, the curve resets fast, which suggests early connector novelty faded before the market found a steadier rhythm. The meaningful part is the climb from June through August: multiple concrete launches keep stacking, including Replit inside Claude and Salesforce bringing its MCP server to GA, so the topic now looks sustained rather than episodic.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Cursor (Anysphere) | 75 |
| 2 | Claude Code | 99 |
| 3 | Codex | 77 |
| 4 | Salesforce | 84 |
| 5 | Attio | 51 |
| 6 | Exa.ai | 42 |
| 7 |  Gemini CLI | 20 |
| 8 | HubSpot | 83 |
| 9 |  Microsoft Copilot Studio | 23 |
| 10 | Airtable | 47 |
Buying, onboarding and expanding inside a product without talking to a salesperson.
Self-serve talk faded from April to June after two concrete product threads: easier setup in April and cheaper pay-as-you-go pricing in May. By August, the conversation picked back up around the downside of drifting from self-serve toward enterprise, which fits a drop followed by a late-summer rebound, not a clean five-month slide.
Posts to understand this
The SDR and BDR function that creates pipeline through prospecting and outreach.
Sales Development keeps stepping down from January through August, with only a brief bump in May. The posts show why: the conversation has shifted away from expanding SDR headcount and toward AI-assisted productivity inside SDR teams, with Vanta, Salesforce, and Kyle Coleman all describing leverage on top of the role, not a revival of the old model.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | Clay | 89 |
| 4 | Nooks | 45 |
| 5 | HubSpot | 83 |
| 6 | LangChain | 42 |
| 7 | Prospeo | 49 |
| 8 | Rox | 28 |
| 9 | Salesloft | 41 |
| 10 |  Sendoso | 32 |
Growing through partners, channels, co-marketing, co-selling, resellers and other shared routes to market.
This line stays muted for most of the year, then jumps sharply in August on a direct program launch. Moloco’s agency partner program gives the topic a concrete catalyst, while earlier posts from Okta and HubSpot ecosystem voices show the broader pattern underneath: partner growth is shifting from generic ecosystem talk toward specialization and structured go-to-market programs.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 |  Calendly | 36 |
| 3 | HubSpot | 83 |
| 4 | Claude Code | 99 |
| 5 |  Crossbeam | 26 |
| 6 | Gong | 60 |
| 7 | Lemlist | 49 |
| 8 |  BetterContact | 42 |
| 9 | Bombora | 28 |
| 10 |  Chili Piper | 33 |
The point where a product solves a real need for a market that will buy it.
PMF discussion falls steadily from January into July, then ticks back up in August. The shape is driven less by one new event than by one durable idea: AI companies are re-earning fit constantly, with Lovable cited as the clearest example and later bootstrapping commentary extending the conversation back to how founders search for PMF at all.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Gamma | 42 |
| 2 | Claude Code | 99 |
| 3 | Granola | 45 |
| 4 | OpenClaw | 50 |
| 5 |  Twilio | 34 |
| 6 | Airtable | 47 |
| 7 | Codex | 77 |
| 8 | Cursor (Anysphere) | 75 |
| 9 |  Devin | 34 |
| 10 | Grokbot | 45 |
Approval and review steps that keep a person involved in an agent's work.
Human-in-the-loop stays modest early, spikes in May, then drops hard in June and July before rebounding in August. The August rise looks meaningful because the framing gets more precise: not just approval gates in Slack, but a sharper debate about what kind of human judgment, expertise, and response time should remain in the loop.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Salesforce | 84 |
| 3 | Clay | 89 |
| 4 | 1mind | 39 |
| 5 | Apollo.io | 52 |
| 6 | Claude Code | 99 |
| 7 | HeyReach | 51 |
| 8 | Instantly | 61 |
| 9 | Lovable | 56 |
| 10 | Nooks | 45 |
The runtime around an agent that provides tools, state, controls and stopping rules.
The curve is volatile but clearly rising, with an April jump, a June bump, a July dip, then the strongest move in August. That latest spike is well explained by DeepSeek’s developer preview and open-source release of DeepSeek Harness, reinforced by Augment Code’s detailed rebuild of its Auggie CLI harness and the broader argument that the runtime layer matters more than agent frameworks.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Hermes Agent | 38 |
| 5 | Vercel | 58 |
| 6 | OpenRouter | 49 |
| 7 | Attio | 51 |
| 8 | Baseten | 41 |
| 9 | ElevenLabs | 46 |
| 10 | OpenClaw | 50 |
Founders, executives and employees using their own voices to distribute the company's ideas.
Exec and employee social trends down most of the year, with a brief July lift before another August drop. The plateau-to-decline matters because the conversation is getting more specific, not disappearing: less generic founder-brand talk, more direct proof that employee posts drive pipeline and that individual profiles are becoming cited sources in AI search.
Posts to understand this
Companies that reorganize how they work around AI instead of stopping at a few AI features.
AI-pilled company talk climbed in March and April, then cooled and mostly flattened from June through August. That plateau is the story. The hype phase has given way to operating reality, with posts now centered on classic GTM hiring and execution inside AI-native companies rather than sweeping claims that AI-native orgs replace sales or CS.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Salesforce | 84 |
| 3 | Clay | 89 |
| 4 | Clearskies | 20 |
| 5 | HubSpot | 83 |
| 6 | Replit | 52 |
| 7 | Rox | 28 |
| 8 | beehiiv | 47 |
| 9 | Airtable | 47 |
| 10 |  Backstory | 28 |
Rules, triggers and workflows that execute marketing programs across systems.
February spikes on direct attacks on legacy automation, with ActiveCampaign and Inflection both framing AI-native platforms as the replacement for old workflow setup. The category then declines for months before a modest August rebound, driven less by a single launch than by renewed martech demos around MCP and AI-native workflows from Amplitude, MoEngage, GrowthLoop, and others.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Salesforce | 84 |
| 3 |  ActiveCampaign | 29 |
| 4 | Clay | 89 |
| 5 | AirOps | 38 |
| 6 | Apify | 52 |
| 7 | Apollo.io | 52 |
| 8 | Attio | 51 |
| 9 | Customer.io | 38 |
| 10 | HeyReach | 51 |
A discipline built around experiments, channels and loops that drive efficient growth.
This is a clean decline from a hot Q1 into a much smaller August footprint. The drop looks structural, not tied to one reversal: growth talk shifts away from the growth function itself and toward adjacent AI-search and agent-driven tactics, with April still producing launches like AirOps Next before the category keeps losing share through summer.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | HubSpot | 83 |
| 4 | Replit | 52 |
| 5 | Salesforce | 84 |
| 6 |  Viktor | 31 |
| 7 | Zapier | 51 |
| 8 | beehiiv | 47 |
| 9 | 6sense | 40 |
| 10 |  Attention | 31 |
Tracing and monitoring what a model or agent did during a production run.
The shape is lumpy because it tracks launches, not a steady drumbeat. Intercom’s Fin observability release drives the March pop, Cognition lifts May with Devin Auto-Triage tied into observability tools, and Parloa keeps the category alive in July by linking agent observability to compliance, quality, and customer sentiment.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Cursor (Anysphere) | 75 |
| 3 | Claude Code | 99 |
| 4 | LangChain | 42 |
| 5 | Clay | 89 |
| 6 | Cline | 24 |
| 7 |  CrewAI | 29 |
| 8 | Grokbot | 45 |
| 9 |  Together AI | 32 |
| 10 | Airtable | 47 |
Rule-based software that moves business work through predefined steps and systems.
Workflow automation discussion peaked in February and March around core category choices: which models work best for branched Zapier flows, and how to position products against no-code automation tools. Share then slid through spring and summer, with a small August rebound as Automation Anywhere pushed the case for cross-system orchestration over single-app copilots.
Posts to understand this
inModel testZapier compares Claude models on routing, scheduling, and contract workflowsAA
inRebound signalAutomation Anywhere argues enterprise workflows need cross-system orchestration, not copilotsRK
inCategory framingAirtable positioning post defines no-code automation as a competitive alternative| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 |  UiPath | 24 |
| 4 | Zapier | 51 |
| 5 | n8n | 59 |
| 6 | Clay | 89 |
| 7 | Cursor (Anysphere) | 75 |
| 8 | HubSpot | 83 |
| 9 | Apollo.io | 52 |
| 10 | Gong | 60 |
Business software that exposes data and actions through APIs, MCP and command-line tools.
This topic shows the clearest event-driven spike: a quiet first quarter, a huge jump in April, then a long fade with a modest August rebound. Salesforce Headless 360 is the obvious trigger, and later posts around hosted MCP servers going GA and the broader 'go headless' platform argument help keep the topic alive even as the initial shock wears off.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | Codex | 77 |
| 4 | HubSpot | 83 |
| 5 | Clay | 89 |
| 6 | ZoomInfo | 52 |
| 7 | Salesforce Agentforce | 26 |
| 8 |  GTM.AI | 21 |
| 9 | Momentum | 30 |
| 10 | Apify | 52 |
Marketing to existing leads and customers through onboarding, nurture, retention and expansion programs.
Lifecycle marketing stays in a narrow band most of the year, with one clear April spike and softer volume after. That jump is best explained by Intercom expanding Fin from service into sales, then the conversation settles into broader operating-model talk like Attio's full-funnel GTM Atlas and debates over PLG versus ABM workflows.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Clay | 89 |
| 2 | Common Room | 44 |
| 3 | Salesforce | 84 |
| 4 | Webflow | 43 |
| 5 | Apollo.io | 52 |
| 6 | Codex | 77 |
| 7 | HeyReach | 51 |
| 8 | HubSpot | 83 |
| 9 | Instantly | 61 |
| 10 | Intercom | 47 |
Pricing based on what a customer uses, such as credits, tokens or transactions.
The shape here is a broad decline from January highs, interrupted by a May bump, then another fade into August. That May lift is supported by two concrete pricing moves: ElevenLabs cut API and agent pricing and added pay-as-you-go, while monday.com formalized its credit model after an 18-month rollout, but later discussion shifts from launches to more general pricing commentary.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | HubSpot | 83 |
| 3 | Clay | 89 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Clarify | 28 |
| 6 | OpenRouter | 49 |
| 7 | ZoomInfo | 52 |
| 8 | Baseten | 41 |
| 9 | Codex | 77 |
| 10 |  Deepline | 29 |
Using AI to tailor outreach and marketing to each person at scale.
The curve keeps sliding from January, and the small August bump is not enough to reverse it. The evidence points to a category splitting in two: product surfaces like Clay in ChatGPT and Cello’s Claude skill keep the use case alive, but the dominant tone is restraint, with Kyle Asay explicitly rejecting AI spam at scale in favor of tighter targeting.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 |  HockeyStack | 29 |
| 4 | 6sense | 40 |
| 5 |  DataForSEO | 27 |
| 6 | Demandbase | 32 |
| 7 | HubSpot | 83 |
| 8 |  Influ2 | 23 |
| 9 |  SalesIntel | 18 |
| 10 | Salesforce | 84 |
Time-limited access that lets a buyer test a product before paying.
This line spikes in February, then settles into a narrow band that holds through summer. That plateau is meaningful because the topic never disappears, but it also never regains urgency after benchmark-style discussion of trial and freemium funnels, suggesting free trial remains a durable operating choice rather than a fresh source of GTM debate.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | HubSpot | 83 |
| 5 | Salesforce | 84 |
| 6 | Clay | 89 |
| 7 | Primer | 25 |
| 8 | Replit | 52 |
| 9 | Vercel | 58 |
| 10 | Calendly | 36 |
A go-to-market operating model where agents execute work across the revenue motion.
Agentic GTM stayed jagged because the topic kept getting pulled up by concrete operating-model arguments, then fell back when no single proof point held the floor. April spiked on Hightouch pairing a $150M Series D with an explicit "agentic marketing" vision, and August rose again as Salesforce reframed Sales Cloud as Agentforce Sales and shared a $100M+ pipeline use case, which kept the category active beyond a one-off product post.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Clari | 33 |
| 3 | HubSpot | 83 |
| 4 |  LeanData | 26 |
| 5 | Momentum | 30 |
| 6 | Primer | 25 |
| 7 | Salesforce Agentforce | 26 |
| 8 | Sequel | 38 |
| 9 | 11x | 29 |
| 10 | 6sense | 40 |
How sales teams use AI and how it changes the work of selling.
The February spike is the story here, followed by a mostly steady slide through August. Mark Roberge's argument that AI brings back the full-cycle seller likely drove the breakout, while later posts from Gong and Kyle Asay show the topic shifting from org design to practical tooling and rep upskilling, which sustained discussion at a lower level.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Gong | 60 |
| 2 | Salesforce | 84 |
| 3 | Claude Code | 99 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Canva | 49 |
| 6 | Clari | 33 |
| 7 | Clay | 89 |
| 8 | Clearskies | 20 |
| 9 | Codex | 77 |
| 10 | HubSpot | 83 |
Deciding what to build, why it matters and which product bets come first.
Product strategy talk peaked in February, stayed high in March, then turned choppy with a May rebound after an April drop. The selected posts reflect that shape: March focused on AI-native business model choices, May on rebuilding teams and products for the next era, and August on narrowing positioning to win a category niche.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Claude Code | 99 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Clay | 89 |
| 5 | Salesforce | 84 |
| 6 | Attention | 31 |
| 7 | Bolt.new (StackBlitz) | 27 |
| 8 | Clarify | 28 |
| 9 | Clearskies | 20 |
| 10 | Gamma | 42 |
The software stack sales teams use to prospect, engage buyers and manage deals.
Sales Tech peaked early, then steadily cooled. February jumped on the argument that AI pushes sales back toward the full-cycle seller, but later posts split the story between fast-moving vendors like Rox and concerns about AI outbound compliance, so the curve drifted down as no single stack narrative took over.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Claude Code | 99 |
| 3 | Clay | 89 |
| 4 | HubSpot | 83 |
| 5 | 6sense | 40 |
| 6 | Common Room | 44 |
| 7 | Gong | 60 |
| 8 |  Amplemarket | 21 |
| 9 | Apollo.io | 52 |
| 10 | Attio | 51 |
Advantages that grow stronger as more people, data or participants join a product.
This is a clear erosion story: very high attention in January and February, then a long decline, with only a slight August lift. The later plateau matters because the debate did not disappear, it narrowed around what still compounds in an AI world: Clay's distribution loops, Sierra's customer relationship moat, and Rahul Pathak's claim that defensibility moves from UX to data and workflows.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Clay | 89 |
| 4 | Salesforce | 84 |
| 5 | Ploy | 19 |
| 6 | Webflow | 43 |
| 7 | Gamma | 42 |
| 8 | Calendly | 36 |
| 9 | Canva | 49 |
| 10 | Cursor (Anysphere) | 75 |
Websites and docs structured so AI crawlers and agents can read and use them.
The curve rises from January into an April peak, then eases into a modest, meaningful August rebound. No single post explains the whole shape. Instead, the pattern comes from repeated infrastructure updates across the stack: debate over llms.txt in May, schema tooling later that month, and Cloudflare productizing AI bot preference sync in August.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Claude Code | 99 |
| 3 | Salesforce | 84 |
| 4 | Semrush | 50 |
| 5 | Ahrefs | 48 |
| 6 | Cursor (Anysphere) | 75 |
| 7 |  Fireflies | 36 |
| 8 |  Muck Rack | 17 |
| 9 |  Netlify | 26 |
| 10 | OpenCode | 39 |
AI agents that discover, compare and buy products on a person's behalf.
The curve is front-loaded with a big January spike, then settles into a much lower, choppy band for the rest of the year. That shape points to an early catalyst, NRF retailer momentum plus Microsoft’s Stripe-powered shopping experience and Google’s agentic commerce protocol, followed by slower reinforcement from ecosystem signals like Stripe sponsoring Supabase around agentic commerce and Bluefish’s panel on AI shopping agents.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 |  Criteo | 18 |
| 3 |  Bloomreach | 23 |
| 4 | GitHub Copilot | 35 |
| 5 | Intercom | 47 |
| 6 | Klaviyo | 36 |
| 7 |  OtterlyAI | 21 |
| 8 | Outreach | 45 |
| 9 | Peec AI | 28 |
| 10 | Profound | 48 |
Systems for producing and distributing large volumes of marketing content, often with AI.
The curve started high, rose again in April and May, then cooled through summer and flattened in August. The shape looks driven less by one event than by repeated operator posts showing the same pattern: teams wiring AI into content engines, then shifting attention from raw production toward planning, optimization, and owned conversion paths like lead magnets.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Salesforce | 84 |
| 3 | Claude Code | 99 |
| 4 | Clay | 89 |
| 5 | Codex | 77 |
| 6 | Profound | 48 |
| 7 | Semrush | 50 |
| 8 | Ahrefs | 48 |
| 9 |  Buffer | 28 |
| 10 | Granola | 45 |
AI agents that create, launch, buy and optimize advertising.
This curve collapsed from January into April, then rebuilt steadily from May through August as ChatGPT ads moved from announcement to real usage. StackAdapt's early-access post marked the turn, and the rise held when OpenDoor disclosed a live test and Hightouch launched a conversions API to make measurement and optimization workable.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Criteo | 18 |
| 3 | Cursor (Anysphere) | 75 |
| 4 |  Hightouch | 33 |
| 5 | Bloomreach | 23 |
| 6 | Bolt.new (StackBlitz) | 27 |
| 7 | Claude Code | 99 |
| 8 | Clay | 89 |
| 9 | Higgsfield | 37 |
| 10 | HubSpot | 83 |
A shared revenue knowledge layer that people and agents can query and update.
The GTM Brain curve rose on architecture, not hype. June lifted when the idea got framed as a real operating system layer with services, data lakes, scoring, forecasting, and custom agents, and August held above the spring baseline as Neo4j and operators kept pressing the same point: models are replaceable, but business knowledge has to be structured once and shared.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Gong | 60 |
| 3 | HubSpot | 83 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Claude Code | 99 |
| 6 | Clearskies | 20 |
| 7 | Salesforce Agentforce | 26 |
| 8 | Vercel | 58 |
| 9 | 6sense | 40 |
| 10 | Apollo.io | 52 |
How AI changes headcount, entry-level work and the jobs people still need to do.
The curve peaked in March and May, then fell hard through the summer as the debate lost heat. March's spike came from Amos Bar-Joseph's claim of running GTM with AI agents, while May was sustained by sharper organizational arguments from Gartner survey results and Chili Piper's new VP GTM Engineering role rather than fresh layoff proof.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Grokbot | 45 |
| 3 | Apollo.io | 52 |
| 4 | Clay | 89 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | Gong | 60 |
| 7 | Hermes Agent | 38 |
| 8 | HubSpot | 83 |
| 9 | Lovable | 56 |
| 10 |  Manus | 28 |
Marketing inside large companies with bigger budgets, stricter governance and more complex brands.
This is a gradual climb, not a spike. After bottoming in April, the conversation rose through summer on a steady mix of enterprise realities: Jon Miller on moving past MQLs, Attentive on uptime and compliance at scale, and budget discipline around content and AI-shaped search rather than any single launch or deal.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | HubSpot | 83 |
| 3 | Vector | 43 |
| 4 | Vercel | 58 |
| 5 | ActiveCampaign | 29 |
| 6 |  Adobe Marketo | 25 |
| 7 |  Centralize | 21 |
| 8 | Claude Code | 99 |
| 9 | Codex | 77 |
| 10 | Customer.io | 38 |
Teams building internal software with AI instead of buying another SaaS product.
Replacing SaaS with Internal Tools climbed through March and then slowly bled down because the conversation matured from bold replacement claims into boundary-setting. April jumped on Anthropic's faster product shipping cadence, but later posts narrowed the thesis into hybrid build-buy models and a clear warning to keep systems like Salesforce, Gong, HubSpot, and Clay in the conversation rather than rip everything out.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 |  Framer | 36 |
| 4 | Gong | 60 |
| 5 |  Metronome | 24 |
| 6 | Salesforce | 84 |
| 7 | UiPath | 24 |
| 8 | 11x | 29 |
| 9 | 1mind | 39 |
| 10 | Attio | 51 |
The belief that spending more on model calls and agent work can create an advantage.
This topic appeared in April, climbed into a July peak, then cooled in August. The rise was sustained by a clear backlash pattern, not enthusiasm: Sierra rejected tokenmaxxing in favor of outcomes, Wade Foster gave a concrete budget-burn example with Uber and recruiting workflows, and Harness declared the spend-at-all-costs phase over.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Replit | 52 |
| 2 | Claude Code | 99 |
| 3 | Codex | 77 |
| 4 | ElevenLabs | 46 |
| 5 | Salesforce | 84 |
| 6 | ZoomInfo | 52 |
| 7 | Ahrefs | 48 |
| 8 | AirOps | 38 |
| 9 | Airtable | 47 |
| 10 | Apify | 52 |
Independent advisors and fractional executives selling experience, judgment and hands-on help.
The curve slid for most of the year, hit a July low, then snapped back in August. That rebound was driven by operator-level posts about the shape of solo and fractional work itself, especially Charlotte Lloyd on keeping pipeline alive when fully booked, alongside a steadier case for long-term fractional CMOs and lifestyle upside from consulting.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Claude Code | 99 |
| 3 |  DemandScience | 22 |
| 4 | Profound | 48 |
Founders running early sales themselves before handing the motion to a sales team.
This curve is volatile. It started high, nearly disappeared by May, rebounded in July, and softened again in August. The swings look tied to occasional flagship posts rather than a steady drumbeat, with Andrew Chen supplying the founder-led analogy in March and July's jump coming from Peter Kazanjy's broad distribution push for Founding Sales.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Codex | 77 |
| 2 | Salesforce | 84 |
| 3 | Claude Code | 99 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | DemandScience | 22 |
| 6 | Influ2 | 23 |
| 7 | Lemlist | 49 |
| 8 |  Monaco | 27 |
| 9 | Outreach | 45 |
| 10 |  Qualified | 29 |
Multi-step work planned and executed by agents instead of fixed automation rules.
This curve starts high, then slides through April with no single catalyst in the evidence. The shape is a pattern: interest moved from broad agentic workflow talk into concrete product and partner news, which briefly lifted May and June with Cargo’s CLI, Conductor powering Optimizely’s Opal agents, and HubSpot’s Agent Hub and Agent Builder launch. The later fade suggests the concept stayed active, but mostly as a product capability inside bigger announcements.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | HubSpot | 83 |
| 3 | Salesforce | 84 |
| 4 | Apollo.io | 52 |
| 5 | Clay | 89 |
| 6 | Codex | 77 |
| 7 | Attio | 51 |
| 8 | Gong | 60 |
| 9 | Prospeo | 49 |
| 10 | ZoomInfo | 52 |
Tools that estimate whether text was written by AI by analyzing its style and statistical patterns.
This line is tiny through spring, then jumps sharply in July and stays high in August. The rise is tied to concrete detection talk entering the mainstream, especially Pangram Labs studies on LinkedIn and Reddit content and LinkedIn’s own 'seems like ai slop' feature, which turned a niche detection topic into a visible platform-level debate.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Substack | 50 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Codex | 77 |
| 5 | Grokbot | 45 |
| 6 | OpenClaw | 50 |
| 7 | Replit | 52 |
| 8 | Vercel | 58 |
| 9 | Lovable | 56 |
| 10 |  Modal | 35 |
The sameness that appears when AI gives every company similar messaging, claims and websites.
The sharp February spike came from a broad warning that AI-first marketing makes every company sound alike. April held the topic up with a second wave focused on LinkedIn and ChatGPT sameness, then the line eased into a meaningful plateau as the conversation settled into an accepted pattern: teams can use AI, but not outsource point of view, positioning, or truth.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Codex | 77 |
| 3 | Semrush | 50 |
| 4 | Ahrefs | 48 |
| 5 | Canva | 49 |
| 6 | Claude Code | 99 |
| 7 | Clay | 89 |
| 8 | Conductor | 28 |
| 9 | Gong | 60 |
| 10 | Granola | 45 |
The strategy of naming, defining and leading a new market.
The curve rose early, peaked around February and March, then trended down through August. The plateau and decline look less like a single trigger and more like a shift in tone. Posts move from showcasing category pushes such as Commvault's "resops" activation at RSA toward a more skeptical debate about whether founders should create categories at all.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | 1mind | 39 |
| 3 | 6sense | 40 |
| 4 | Apify | 52 |
| 5 | Calendly | 36 |
| 6 | Clay | 89 |
| 7 |  ColdIQ | 23 |
| 8 | DemandScience | 22 |
| 9 |  Docusign | 36 |
| 10 | HubSpot | 83 |
Go-to-market teams designed around AI from the start, with different roles, costs and speed.
The curve peaks in late May on concrete examples of how an AI-native GTM org is built, especially workflow automation paired with more human sellers. By late June the conversation cools, then stays visible at a lower level in early August as the focus shifts from headline playbooks to the operational model needed to run AI-first GTM.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clay | 89 |
| 3 | Salesforce | 84 |
| 4 | Cursor (Anysphere) | 75 |
| 5 | Vercel | 58 |
| 6 | Clearskies | 20 |
| 7 | Codex | 77 |
| 8 | Nooks | 45 |
| 9 | Outreach | 45 |
| 10 | Owner.com | 29 |
Companies reducing their go-to-market stack by replacing point tools with broader platforms.
This curve tells a fade story. February and May were lifted by broad AI rollout and martech-sprawl discussions, but August dropped sharply even with Clarify posting a live consolidation example, which suggests the market still talks about tool reduction as a problem to manage, not a fresh wave of headline rip-and-replaces.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Primer | 25 |
| 3 | Clay | 89 |
| 4 | Codex | 77 |
| 5 | Ahrefs | 48 |
| 6 | Gong | 60 |
| 7 | Salesforce Agentforce | 26 |
| 8 | 1mind | 39 |
| 9 | ActiveCampaign | 29 |
| 10 | Adobe Marketo | 25 |
The plan, act, inspect and retry cycle an agent follows until it finishes.
Agent loops stayed tiny through May, then jumped sharply in June and held much higher in July before easing in August. The shape is unusually clear: Joe Rhew called loops as the next GTM hot topic in June, Salesforce formalized the idea in July with loop engineering, and August showed the theme spreading into practical outbound debate rather than disappearing after the first spike.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | AssemblyAI | 34 |
| 2 | beehiiv | 47 |
| 3 | Claude Code | 99 |
| 4 | Codex | 77 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | Grokbot | 45 |
| 7 | 11x | 29 |
| 8 |  Browser Use | 29 |
| 9 |  Browserbase | 31 |
| 10 | Devin | 34 |
A permanently free product tier designed to attract users and convert some to paid plans.
After a sharp drop into July, the curve snaps back in August. That rebound comes from a concrete freemium warning, not a new wave of launches. Jason Lemkin points to Mailchimp cutting back freemium while growth stalls and churn rises, which revives the core debate that earlier posts framed around what free tiers must include and how AI tools can sell bottom-up.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Cursor (Anysphere) | 75 |
| 2 | Salesforce | 84 |
| 3 | Canva | 49 |
| 4 | Claude Code | 99 |
| 5 | Codex | 77 |
| 6 | Airtable | 47 |
| 7 | Baseten | 41 |
| 8 | Clay | 89 |
| 9 | ElevenLabs | 46 |
| 10 | Gamma | 42 |
Interfaces that let agents understand and operate software built for human users.
The shape is gradual adoption, not a single blowout spike. May through July stayed elevated as teams described software built for agents as real users: Optimizely said agents are a new customer form, Scott Martinis laid out an agent-readable GTM path, and LangChain showed a data stack rebuilt around Hex, Slack, CLI, and MCP instead of dashboards. The August drop matters because the idea remains live, but still early.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Codex | 77 |
| 3 | Clay | 89 |
| 4 | HubSpot | 83 |
| 5 | ZoomInfo | 52 |
| 6 | Airtable | 47 |
| 7 | Apify | 52 |
| 8 | Salesforce | 84 |
| 9 | Ahrefs | 48 |
| 10 | AirOps | 38 |
Brands use human authorship and craft as a reason to trust or value their work.
This is one of the clearest rising curves in the set. The climb builds in steps, from Dave Gerhardt’s early claim that people will value human-made work more, to Scott Leese’s evidence that AI-written outbound underperforms, to Search Engine Land arguing AI should accelerate SEO strategy without replacing human expertise. The August level matters because the claim is moving from vibe to operating guidance.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Clearskies | 20 |
| 3 | Cursor (Anysphere) | 75 |
| 4 | Rox | 28 |
| 5 | Clarify | 28 |
| 6 | Clay | 89 |
| 7 | Nooks | 45 |
| 8 |  Sumble | 31 |
| 9 | Attention | 31 |
| 10 | Codex | 77 |
The online channel mix used to reach, convert and retain customers.
Digital Marketing is shrinking into a smaller, sharper discussion. June rose on the argument that marketing has survived prior channel shifts and still comes back to brand, but August fell again even as Ally Financial showed what adaptation looks like, which fits a pattern of legacy framing losing ground as AI search and trust erosion redraw the channel mix.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Semrush | 50 |
| 3 |  CallRail | 18 |
| 4 | Conductor | 28 |
| 5 | Profound | 48 |
| 6 | Salesforce | 84 |
| 7 | TechTarget | 23 |
| 8 | n8n | 59 |
The argument over requiring a form before someone can access useful content.
February and March were the big lift, then the topic settled into a lower but steady run. That plateau is meaningful because the argument got more specific, not louder: Andrei Zinkevich attacked gated PDFs as fake pipeline, Ashley Faus argued forms do not create real leads, and Sjeel K. pointed to Hadrian’s long compounding path after turning lead gen off. The pattern is conviction hardening around pipeline quality over form fills.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | HubSpot | 83 |
| 2 | Salesforce | 84 |
| 3 | ActiveCampaign | 29 |
| 4 | BetterContact | 42 |
| 5 | Calendly | 36 |
| 6 | Chili Piper | 33 |
| 7 | Clari | 33 |
| 8 | Claude Code | 99 |
| 9 | Clay | 89 |
| 10 | Crossbeam | 26 |
Pricing tied to a delivered result, such as a resolution, meeting or completed task.
The curve starts high, drops hard in March, then rebounds in April and May when concrete vendor moves and investor framing put outcome pricing back on the table. HubSpot’s switch to charging for Customer Agent and Prospecting Agent outcomes helped spark the spring rise, and Vista sustained it by arguing agentic AI expands TAM through a shift from seat-based to outcome-based pricing. By August, the decline suggests the conversation narrowed back to operating implications rather than fresh launches.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Salesforce | 84 |
| 2 | Twilio | 34 |
| 3 | ZoomInfo | 52 |
| 4 | Airtable | 47 |
| 5 | Canva | 49 |
| 6 | Cursor (Anysphere) | 75 |
| 7 | Intercom | 47 |
| 8 | Replit | 52 |
Marketing that builds demand through credible proof, useful work and long-term audience relationships.
Trust-based marketing rose early, faded through April and May, then spiked in June as AI search and third-party proof became a clearer operating topic. G2’s event and product updates around verified reviews and Claude integration gave the theme concrete shape, while later posts show the rise was sustained by a broader pattern: buyers increasingly trust LLM answers and other humans more than vendor copy. The July and August pullback looks like cooling after that June burst, not a reversal of the idea.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 |  Iterable | 21 |
| 2 | Semrush | 50 |
| 3 |  Similarweb | 37 |
| 4 | SparkToro | 27 |
AI-generated creators, avatars and user-style content used in marketing.
This curve is defined by one sharp April spike, then a steady fade into a low plateau. The posts point to product and creator interest in AI avatars, from Arcads AI’s ad use case to Google Vids adding personal avatars, but there is no single summer catalyst, which makes the August flatline meaningful: the topic stayed present as a tool feature, not a fresh breakout debate.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Higgsfield | 37 |
| 2 |  Ranked AI | 34 |
| 3 | Bolt.new (StackBlitz) | 27 |
| 4 | Claude Code | 99 |
| 5 | Codex | 77 |
| 6 | Cursor (Anysphere) | 75 |
| 7 | ElevenLabs | 46 |
| 8 | HeyGen | 34 |
| 9 | Instantly | 61 |
| 10 | Midjourney | 41 |
Software designed for agents to operate as the primary user.
Agents as Users is new and small, but the shape matters because it appeared from zero and then held above zero across three months. July introduced the practical product changes agents require, and August sustained the topic with Netlify and Retool treating agent-as-user as a real design and governance category rather than a novelty.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | Claude Code | 99 |
| 2 | Ploy | 19 |
| 3 | Webflow | 43 |
| 4 | Codex | 77 |
| 5 | Cursor (Anysphere) | 75 |
| 6 | Netlify | 26 |
| 7 | Vercel | 58 |
Using product activity to identify, time and support sales opportunities.
This is a small, sporadic conversation rather than a sustained climb. The March bump came from Brendan Short’s post-mortem on the PLS CRM category after Pocus joined Apollo, and the August return came from a practical HubSpot build showing product usage signals still matter inside enterprise sales. The low baseline in between is meaningful: interest held at the workflow level even as the standalone category faded.
Posts to understand this
| Brand | GTM Index | |
|---|---|---|
| 1 | 6sense | 40 |
| 2 | Apollo.io | 52 |
| 3 | Clay | 89 |
| 4 | Demandbase | 32 |
| 5 | HubSpot | 83 |
| 6 |  Metadata | 18 |
| 7 |  Polytomic | 19 |
| 8 | Primer | 25 |
| 9 | RB2B | 48 |
| 10 | Salesforce | 84 |
How model costs, services and agent work put pressure on software gross margins.
This curve is sparse but directional. The first spike came in February when ICONIQ survey data put hard numbers on weak AI monetization confidence and much lower gross margins than SaaS, then August revived the topic with two concrete proofs: Canva slowing AI rollout after costs ran hot, and Databricks pairing 80% growth with what SaaStr called the margin bill for agents.
Posts to understand this
Claude Code is Anthropic's coding agent for writing, testing and shipping code from a terminal or IDE.
Claude Code climbed fast from January into a March peak, then declined in a long, steady slide. The March spike maps to a meme-like burst of reposts around the Chipotle support bot joke, while August evidence shows the brand still earns serious technical credibility, like claims it found a Coldcard wallet vulnerability in eight minutes. The taper matters because attention moved from viral novelty toward narrower proof points.
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Cursor is an AI code editor with agents that write, edit and review code.
Cursor drifted down for most of the period, then turned back up in August. The June partnership announcement with SpaceX set the backdrop, and August posts sustained the rebound by treating the tie-up as strategically important for engineering data, model quality, and Cursor’s position in AI coding. This is one of the clearer brand curves where a single partnership explains both the earlier lift and the later renewed attention.
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Clay is a flexible data and workflow platform for enrichment, research and automated go-to-market work.
Clay rose from an already high base into a May peak, driven by posts that framed it as core GTM infrastructure and as a breakout company. The decline since June looks like cooling from that burst, not a collapse, with July still sustained by ecosystem activity like training programs and scholarships tied directly to Clay.
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n8n is an open-source workflow automation tool that combines visual steps, code and AI agents.
n8n built steadily through spring, then broke upward in May and June before giving back some share in July and August. The spike has a clear anchor in n8n’s multi-year SAP partnership and native embedding inside Joule Studio, while the later shape suggests sustained ecosystem momentum from integrations like Resend’s official n8n node and community workshops rather than another single headline deal.
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Lovable is an AI app builder that turns plain-language prompts into working software.
Lovable opened very high in January, popped again in March, then slid for four straight months before rebounding in August. The early surges line up with community and product visibility, from a Lovable-sponsored She Builds event to Databricks integration news, while August’s bounce looks more like brand presence across modern GTM customer lists than a fresh standalone launch.
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Replit is an AI development platform that builds, deploys and runs applications from a prompt.
Replit slid hard after May, then recovered modestly in August. The earlier peak came from Replit showing up as a destination in broader AI tool launches, while the August lift has a direct trigger: Replit's own free mode announcement powered by OpenAI GPT-5.6 Luna.
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OpenClaw is a self-hosted agent that remembers context and works across chat apps and local tools.
OpenClaw’s curve is a classic breakout then fade. The spike hits in February when OpenAI hired creator Peter Steinberger to build personal agents just after launching Frontier, which turned OpenClaw from a fast-growing open source project into a strategic signal. The decline after that suggests attention cooled once the hiring news passed, with later mentions more about individual setups than fresh product news.
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Codex is OpenAI's coding agent for planning, writing, testing and shipping software changes.
Codex rose in February, dipped a bit, then kept climbing through August. The shape looks sustained by ecosystem pull, not one headline: Linear added direct issue handoff into Codex, Supabase launched a Codex plugin, and Exa extended Codex with access to websites, docs, papers, people, and companies. That steady stream of integrations helps explain why the curve stays elevated and keeps trending up.
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Hermes Agent is an open-source personal agent that keeps memory and learns reusable skills across tasks.
Hermes Agent was barely present until a sharp April to May jump, then it settled into a lower plateau. The posts point to capability expansion as the driver: Stripe partnership added payment skills, while later mentions emphasized open source control and persistent agents with roles, memory, and skills. The softer August level suggests niche interest remained, but without a new spike event.
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Salesforce is the enterprise CRM for managing sales, service, marketing and customer data.
Salesforce starts the year at a high base, spikes again in April, then steps down gradually through August. The curve is anchored by concrete moments: Marc Benioff’s Headless 360 push in April, the roughly $3.6 billion agreement to acquire Fin in June, and a late-August CNBC appearance with Anthropic that sustains relevance even as mentions cool from earlier peaks.
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HubSpot is a CRM and go-to-market platform for marketing, sales, service and content.
HubSpot stayed large through May, then fell for three straight months. May was supported by a clear product monetization post around per-outcome agent pricing, but later mentions cast HubSpot more as plumbing inside broader GTM workflows and content comparisons, which helps explain why the line stayed present while drifting down.
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Gong records and analyzes sales conversations to improve coaching, deal execution and forecasting.
Gong’s curve is gradually down all year, with a meaningful May bump before the slide resumed. That rise lines up with Gong posting half a billion in ARR, 55%+ YoY growth, and strong multi-product adoption, while later mentions shift to execution praise rather than new company milestones. The decline suggests solid presence, but less fresh news carrying it forward.
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Vercel is a platform for deploying web applications and the infrastructure used by AI agents.
Vercel rose steadily from January through March, cooled in April, then held near a 1% share floor through July before a sharp August jump. The shape points to repeated product-adjacent mentions rather than one single breakout, with Vercel showing up in its own React repo launch, a Notion customer proof point, and Cursor's Origin beta partner stack.
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Claude Cowork is Anthropic's general-purpose agent for research, documents and other knowledge work.
This curve is front-loaded, with a huge February to March surge and a steady drop every month after. The evidence fits an early novelty burst as marketers explored Claude Code and Cowork together, then later mentions narrowed to partner praise from Marc Benioff rather than fresh product moments that could restart the climb.
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Instantly is a cold-email platform for finding leads, managing inboxes and running outbound campaigns.
Instantly climbed from March through June, then dropped sharply and stabilized. The rise matches broader GTM automation chatter, especially Jan Rasmussen’s hook pack that sends Claude-written sequences straight into Instantly with no manual steps. July posts show the brand settling into utility status for agencies and customer proof points rather than driving a fresh spike.
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OpenRouter is one API for accessing, routing and paying for models from many providers.
OpenRouter stayed small for most of the year, then broke out in August. The spike is clearly tied to OpenRouter joining Stripe, with the company stating it processes 10T+ tokens daily across 400+ models, followed immediately by spending analysis that showed users paying mostly for workflow execution and code generation. That pairing turned a quiet curve into a step change.
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Substack is a publishing platform for newsletters, podcasts and paid creator subscriptions.
Substack jumps first in February, then again in May, but the curve does not hold because the evidence points to isolated moments rather than a sustained run. February is anchored by a widely shared impersonation scam story on the platform, while July and August show lighter conversation around Substack’s AI-post detection stance and internal company updates, which helps explain the modest late-summer rebound without a breakout.
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Semrush is an SEO and content platform for search research, competitive analysis and AI visibility.
Semrush trends down through April, then breaks upward in late spring and peaks in June. The rise lines up with Adobe completing its acquisition of Semrush and with Semrush showing up in Cannes conversation around AI search, while the August drop suggests that spike was event-led and did not sustain once those moments passed.
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Canva is a visual design platform for creating graphics, presentations, video and other marketing assets.
Canva climbed steadily into April on integration-led product mentions, then gave most of that back. The small August rebound is meaningful because it came from two different shapes of evidence: Canva as part of Perplexity's business tool network, and Canva named among Clay customer case studies, which suggests ambient presence rather than a single breakout event.
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Ahrefs is an SEO platform for keyword research, backlinks, rank tracking and AI visibility.
Ahrefs is flat and low through April, then surges in May and stays elevated in June before sliding back. That shape is well explained by two May posts: one around Ahrefs Agent and another citing Ahrefs’ 75k-brand study on AI Overview visibility, both of which kept the brand in the middle of the SEO-to-LLM shift rather than in routine tool chatter.
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Zapier connects applications and automates work through triggers, actions and AI agents.
Zapier's curve is spike then reset. February jumped on an ActiveCampaign comparison published by Zapier, then mentions fell back across spring and summer as more posts framed modern agent stacks as replacing Zapier with direct hooks or n8n, even though August ticked up from that lower base.
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ZoomInfo provides B2B contact, company and intent data for sales and marketing teams.
ZoomInfo was choppy through June, then dropped sharply in July and August. The late-August MCP launch into Slack shows the company still pushing new distribution, but the broader shape looks weighed down by negative org-level commentary in May and a lack of offsetting product moments strong enough to reverse the downtrend.
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Profound measures and improves how brands appear in AI answers.
Profound’s curve jumps in April on two fronts: a high-engagement post pushing its marketing engineer idea and a same-week Gamma integration announcement. Mentions stayed elevated into summer, then eased in the last 30 days, with a fresh August podcast keeping the topic active around how marketing engineers work inside teams.
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ElevenLabs provides voice models and agents for speech, dubbing and conversational AI.
ElevenLabs rises gradually into May, then drops sharply in June and mostly plateaus at a lower level. The later curve suggests the brand remains part of the agent and developer toolchain conversation, but not as the main driver. August’s slight uptick comes from direct competitive comparison when Bland claimed its Speech v3 model outranked ElevenLabs.
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Attio is a flexible CRM with a database-style model, automation and agent access.
Attio climbs from near zero in January to a May peak, then eases lower but stays well above its starting point. The rise is supported by product and education moments that reinforce the same story: Attio launched GTM Atlas in May, operators compared it with Salesforce and HubSpot in CRM training, and August kept the baseline alive with detailed praise for Ask Attio and its flexible data model.
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Apollo.io combines a B2B contact database, sales engagement tools and AI-assisted prospecting.
Apollo.io went from no visible presence in January and February to a fast climb through May, then leveled off just below 1% through summer. The clearest driver is product embedding and infrastructure talk: Apollo's HubSpot Breeze partnership created the spring lift, while later mentions kept it present as a core API and MCP data layer in agentic GTM stacks.
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Apify provides ready-made web scrapers and cloud infrastructure for collecting web data.
Apify was barely present early, dipped again in March, then broke out sharply in April and stayed elevated through July. The shape looks less like one launch and more like repeated inclusion in the MCP and agent stack conversation, from Claude connector walkthroughs to Apify’s own AutoTrader agent demo. August eased off, but from a still much higher baseline than the first quarter.
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Granola is an AI meeting notepad that turns rough notes and transcripts into useful summaries.
Granola peaked in March, stayed elevated through May, then slid through July before a modest August rebound. The latest lift looks less like one breakout moment and more like renewed conversation from both sides: Granola shipped an Apple Watch app while others kept placing it in core productivity stacks and questioning how durable that wedge is if Siri improves.
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HeyReach automates LinkedIn outreach across multiple sender accounts and a shared inbox.
HeyReach surged from March through June and then settled into a meaningful plateau around 0.7% in July and August. That shape fits a product becoming part of the operating stack: it shows up in outbound systems posts and website proof, even as some of the conversation pushes back on whether AI-heavy workflows built around tools like HeyReach actually produce business.
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RB2B identifies the people and companies visiting a website so sales can follow up.
RB2B climbed steadily from January through a June peak as it kept showing up inside real GTM stack breakdowns and broader debates about website visitors, intent, and signals. The July to August pullback looks like cooling after that run, not a single-event collapse, because the evidence points to repeated category-level mentions rather than one flashpoint.
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Intercom is a customer messaging platform built around Fin, its AI support agent.
Intercom had two clear surges, first around its February product announcement for Fin updates, then again in June when Salesforce announced it would welcome Fin later this fiscal year. The sharp drop after June is meaningful because conversation shifted from product momentum to occasional retrospective mentions of the sale, not a sustained drumbeat of new launches.
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LangChain provides open-source frameworks and managed infrastructure for building stateful AI agents.
LangChain was choppy early, with a March spike and April drop, then settled into a steadier rise from May through July before a slight August dip. That later plateau looks meaningful because mentions came from multiple angles: LangChain's own open-source agent work, cookbook usage from Together AI, and proof that its internal GTM agent drove pipeline gains.
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Baseten deploys and runs custom AI models in production.
Baseten stayed small through early 2026, then stepped up in April and kept grinding higher into August. The curve is driven by repeated production credibility, not one viral launch: Kimi named Baseten a day 0 partner, OpenEvidence tied it to uptime for more than 1 million physician questions a day, and CodeRabbit shared a concrete fine-tuning result with Baseten in August.
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Nooks is a sales workspace for parallel dialing, prospecting, coaching and AI-assisted outreach.
Nooks started with a launch spike in February when its new AI Sequencer was framed as a direct shake-up to Outreach and Salesloft. Interest then rebuilt across spring and early summer through proof-of-execution posts and culminated in July with Nooks attached to an SDR leadership gathering, before easing back in August.
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Common Room turns buyer signals from communities and the web into prioritized sales opportunities.
Common Room rose gradually through July, then dropped hard in August after a long stretch of deal and product chatter. The July high came from acquisition news and broader category debate around signal-based sales tools, while the August collapse suggests that once the Zoom deal was absorbed, the conversation moved on rather than sustaining around a fresh product cycle.
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Exa.ai is a web search API designed for models and AI agents.
Exa climbed into a May spike, cooled in June, rebounded in July, then dropped again in August. The biggest jump is clearly tied to Exa's $250 million Series C at a $2.2 billion valuation, while later mentions come from narrower workflow and infrastructure examples that kept it present but did not recreate the funding-level burst.
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Warmly identifies website visitors and uses AI agents to start sales conversations.
Warmly rose gradually through July, then fell sharply in August. The rise appears to be sustained by two patterns: practical website-conversion proof in February and then repeated consolidation talk in July that named Warmly's HubSpot acquisition, which likely concentrated attention before the curve reset.
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OpenCode is an open-source coding agent that works with cloud and local models.
OpenCode was mostly quiet after a February bump, then accelerated hard in July and August to its highest share yet. That late rise is tied to ecosystem visibility: Linear added OpenCode to its issue handoff flow, Together AI said Inkling runs inside it, and Grok gave it the biggest August mention with a simple product prompt.
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Gamma turns prompts into presentations, documents, websites and images.
Gamma's curve is choppy, which fits a brand that kept resurfacing through different distribution channels rather than one sustained narrative. April got support from integration news with n8n and Glean, while the August rebound came from SaaStr recirculating Gamma's $100M ARR story after a softer July.
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AirOps helps content teams measure AI visibility and build workflows to improve it.
AirOps climbed steadily through March, fell hard in April, then hit a sharp May peak before dropping through June and July. The curve tracks a mix of AEO visibility bursts rather than one sustained narrative: early momentum came from the Graphite and AirOps AEO conference, later conversation turned more cautionary around scaling AI content too fast, and August showed a modest rebound as AEO kept mainstreaming.
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1mind provides AI sales agents for websites, demos, live calls and customer success.
1mind spiked immediately in February, then declined in steps and settled into a low but persistent base by summer. The curve matches one early funding and customer-price revelation around Amanda Kahlow and Mindy, followed by lighter conference and category discussion mentions that kept the brand in view without recreating the initial burst.
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Firecrawl turns websites into clean, structured data for models and agents.
Firecrawl built from near zero through spring as GTM voices started treating dev tools like Apify, Exa, and Firecrawl as relevant to revenue work. June softened, then July jumped on a concrete onboarding example, and August stayed elevated thanks to Firecrawl appearing in a widely shared roundup of Claude repos.
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Higgsfield generates video and images for ads and social content.
Higgsfield's curve slid from January into April, then turned in late spring as product and creator usage started to stack. The April MCP launch reopened attention, June creator posts around Seedance kept the rise alive, and the August dip still sits above spring lows because enterprise proof arrived with Together AI naming Higgsfield as a customer after its $400M Series B.
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Grokbot is an always-on agent that learns routines and completes work across existing software.
Grokbot is a pure August story, jumping from zero to a clear spike as launch and early user reaction hit on the same day. SpaceXAI's beta announcement defined the product around bots that log into tools and finish work, and follow-on comparisons from Lenny Rachitsky and Eric Siu helped sustain attention beyond a one-day launch pop.
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Hi, I'm Adam. I'm an independent builder & industry analyst. My goal is to help GTM leaders make sharp decisions in uncertain markets.
This is the methodology for my GTM Market Tracker — the score, the rankings, and the category maps.
Topics measure what the GTM conversation is actually about, at two grains.
Clusters are built from topics, so both appear in one ranked list.
The volume and change measures are both variations on Share of Voice (SOV). The volume is a count of posts fitting the topic or theme, engagement weighted. The denominator is every panel post that matched at least one maintained topic.
Shares do not add up to 100%. A post about coding agents inside GTM engineering is about both, so it counts for both — the number is prevalence, not a slice of a pie.
Beta. These figures move as the panel grows and the definitions sharpen. Every published number carries the registry version it was measured under, and when a change reprices the board I say so in that issue's notes.
I cover products and companies with a central application for B2B go-to-market in the AI era. Most are sales- or marketing-focused (e.g. Gong, Clay), but I also cover broader solutions that are clearly GTM-relevant (e.g. Claude Code, Vercel, Exa).
On the edges my judgement determines what fits (and what doesn't). Like all things, this evolves as I learn and as the market changes.
Brand's share of panel conversation, normalized 0–99 against the field.
My scores are a share-of-voice (SOV) measure, not a rating of the product capabilities. I am not scoring whether a product is good or best. I'm measuring how much it shows up in the GTM conversation. This a useful concept to understand market trends, but isn't a buyer score alone.
Here's how it works:
| Window | What it answers | |
|---|---|---|
| SOV Score | Last 90 days | Where does this brand stand right now? |
| 60-day move | Last 60 days vs the 60 before them | Which direction is it heading? |
The move is a percentage change in share of panel conversation — the brand's share over the last 60 days against its share over the 60 days before that. Both are recalculated nightly, against the panel as it stands that night. The move window ends two days back, because the most recent day or two of collection is still filling in. Scores you see today are as of 2026-08-30.
A voice is a source on the curated panel. It's a person or a publication whose GTM commentary I've chosen to track, across LinkedIn, X, newsletters, blogs and podcasts. It is a carefully curated list or experts and operators, not a crawl of the internet. I have three rules for reading the panel.
Brands sit inside Markets. These are my framework for grouping companies by the AI era "races" and don't necessarily align to traditional industry categories. Two different things can be true of a brand at once:
My highest level organizing framework has a strong bend toward AI. I believe the traditional categorization is breaking down quickly. This is how I see the space at a high level:
| Type | Definition | Examples |
|---|---|---|
| Coding Agents & Experience Builders | AI coding assistants and app builders. | Claude Code, Cursor, Lovable |
| Orchestration | The workflow layer that wires data, agents, and apps into GTM systems. | Clay, Zapier, n8n |
| Agent-Native GTM | Software where agents are core and do the work — purpose-built for GTM jobs. | 11x, Artisan, Attio |
| GTM Developer Tools | The API- and MCP-first primitives used to build and run agent-based GTM systems. | Exa, Vercel, ElevenLabs |
| SaaS for GTM | The GTM application layer — multi-feature software you operate for sales, marketing and CS. Many are going headless and shipping agents. | Salesforce, HubSpot, Gong |
| Creative & Content | AI generation of media assets — images, video, decks, avatars, copy. | Canva, Runway, HeyGen |
| AEO | Platforms that help brands measure & optimize visibility inside AI answers. | Profound, Scrunch AI, AthenaHQ |
| GTM Adjacent | Broad, general-purpose platforms a company runs on (comms, docs, cloud, data) — used by GTM but orthogonal to sales and marketing execution. | Slack, Notion, Snowflake |
Categories are generally organized around use cases, go-to-market motions, or the intersection of the two. That said, there is a balance of many factors in this framework and it ultimately comes down to my judgement.
| Category | Definition | Examples |
|---|---|---|
| GTM Developer Tools | Broad dev primitives GTM teams run through agents and APIs. | Exa, Vercel, Twilio |
| Data & Intelligence | Enrichment, intent, and signal data that feeds the pipeline. | Clay, ZoomInfo, Apollo |
| Selling | Active deal execution — conversation intelligence, coaching, proposals, demos. | Gong, Salesforce, Granola |
| Marketing Execution | Campaigns, content, ABM, and marketing ops. | HubSpot, Klaviyo, Customer.io |
| Advertising | Paid-media execution and measurement — DSPs, paid social and search, attribution. | The Trade Desk, LiveRamp, Metadata |
| Creative & Content | AI generation of GTM media — video, images, decks, avatars, copy. | Canva, Runway, HeyGen |
| GTM Infrastructure | GTM-specific pipes — email deliverability, CDP and reverse-ETL, billing. | Hightouch, Metronome, Paddle |
| Website & Inbound | Websites, chat, and inbound capture that convert traffic into pipeline. | Webflow, Chili Piper, Framer |
| AEO | Visibility inside AI-generated answers. | Profound, Scrunch AI, AthenaHQ |
| Prospecting | Outbound — finding, qualifying, and reaching buyers. | Outreach, Salesloft, Nooks |
| Customer Success | Post-sale onboarding, retention, and expansion. | Intercom (Fin), Gainsight, Zendesk |
| Autonomous CRM | AI-native CRMs that run pipeline, deals, and relationships themselves. | Attio, Day.ai, Clarify |
Products can fit types and multiple categories, but there must be a strong case.
I score Agent Readiness as a secondary factor, but it matters: in an agent era, whether your systems can actually build on a product matters more than its UI. It's an analyst-judged 0–99 score (with an A–F grade) across four surfaces — API, MCP server, SDK, and CLI — plus the quality of the docs behind them. Multiple agents, each with a different persona, assess those surfaces and docs; the Surfaces column shows exactly which a product ships.
Send any suggestions or issues to adam at adamgtm.com. I verify them, write the fix back to the system and publish.
If you're building something interesting in this space, but it's not covered yet, please suggest a product here.
Building or running a product that belongs in the GTM Index? Tell us about it. We review every submission and add the ones that fit.
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