LightfieldA representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement.
For GTM and sales teams replacing Salesforce or HubSpot, Lightfield is an AI-native CRM that automatically builds its own record from calls, email, and support, then runs agents for prospecting, follow-ups, and deal coaching on top of it.
Presence & Market Position
#31 of 81
AI-Native GTM Challengers
▲ 182 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Lightfield is repositioning from an AI-native CRM into what it now calls a business world model, aiming to replace the legacy CRM stack outright rather than sit alongside it, for companies whose people and agents work off one continuously updated record. Conversation about it clusters around its funding milestones and its direct challenge to Salesforce and HubSpot incumbency, with operators and investors framing the switch in blunt terms about escaping manual CRM upkeep. A recurring format has founders reinforcing the pitch through live, unscripted demonstrations that walk through an actual stalled deal. That conversation picked up markedly around a large funding round, though the brand's standing within the wider AI-native CRM challenger set is still building.
Monaco
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AttioGoodfire, Intent HQ, Albert Invent, SF Compute, Verdigris, Macroscope, Agree.com
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Business Profile
Lightfield was founded by Keith Peiris and Henri Liriani, who shut down Tome, their AI presentation tool used by 25 million people, in August 2025 to build an AI-native CRM. The company launched publicly in November 2025 after a year in stealth, then raised a $47M Series A on September 9, 2026, led by Andreessen Horowitz. It employs about 40 people and counts Goodfire, SF Compute, Verdigris, Macroscope, and Agree.com among its customers, with the vendor describing users ranging from early-stage startups to companies with more than 100 seats replacing Salesforce and HubSpot.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Lightfield shipped agent surfaces on a steady monthly cadence after its November 2025 launch: agent steps in its workflow builder in January, a code-execution sandbox running Python against CRM memory in February, a shared API in March built on the premise that humans and agents work through the same interface, then an MCP server in April with user-parity permissions. A TypeScript SDK and CLI followed, rounding out API, MCP, SDK, and CLI access to that same memory layer.
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