For partnerships and alliance teams, Crossbeam (now Reveal) is an account-mapping platform that matches CRM records with partner companies to surface shared and overlapping accounts for co-selling and referrals.
Presence & Market Position
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Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Crossbeam, now Reveal, is positioning itself as the partner-data layer that turns overlapping customer and prospect records into co-selling opportunities. Practitioner conversation consistently places it inside second-party signal systems, where partner overlap and shared relationships reveal warm introduction paths that first-party intent data cannot. Recent workflow examples bring those signals directly into revenue work, pairing Crossbeam with conversation intelligence so sellers can prioritize accounts and act on partner context without switching systems. That gives the product a durable role in ecosystem-led growth as partnership data becomes part of everyday account execution.
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Business Profile
Bob Moore and Buck Ryan founded Crossbeam in Philadelphia in 2018 — Moore's third startup after RJMetrics and Stitch Data — built around a data-sharing model for partnerships that didn't exist as a category before. The company has raised roughly $117 million to date across a Series A, B, and C, and has been named to Forbes' list of America's Best Startup Employers. In 2024 Crossbeam merged with the French partner-ecosystem platform Reveal, bringing on Reveal co-founder Simon Bouchez as President; the combined company runs a network Crossbeam describes as more than 30,000 companies, and operates independently at roughly 197 employees.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Crossbeam has moved past a plain data API into agent-facing tooling: developers.crossbeam.com documents a Partner API, and the company has shipped Crossbeam Copilot alongside an MCP server, currently in limited availability, that lets AI tools query partner-overlap data directly. Its integration into Gong extends that further, letting Gong's own agents pull partner relationships and warm-introduction paths into seller workflows rather than requiring a rep to check Crossbeam separately.
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