For enterprise revenue leaders, HockeyStack is an analytics-and-agents platform that pairs an event-based marketing-and-sales data model with Revenue Agents — AI built on 'Blueprints' that encode a company's own winning sales patterns and execute across deals autonomously, escalating to reps only when needed.
Presence & Market Position
#28 of 64
AI-Native GTM Challengers
▼ 34 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
HockeyStack has repositioned from marketing analytics into what it calls Revenue Agents for the Enterprise: agents built on 'Blueprints' that encode a company's own winning sales patterns and work deals autonomously, escalating to reps only when needed, running on an event-based data model built to replace the standard CRM object-and-field structure. Conversation about the company runs mostly through comparison and category commentary: analysts and practitioners group it with other agent-native revenue-agent and autonomous-CRM startups raising large rounds, and list it inside GTM-intelligence and tool-stack roundups alongside adjacent data and orchestration platforms. That conversation has thinned from an earlier peak, though HockeyStack still recurs as a named example whenever the agent-native GTM wave comes up.
Common Room
Upside
Orum
TitanX
SumbleMastercard, Rakuten, RingCentral, AppsFlyer, ActiveCampaign, Mimecast, DataRobot, Yext, Justworks, 8x8
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Business Profile
HockeyStack was founded in 2021 by Buğra Gündüz and Emir Atli, and has spent the past two years shifting from B2B marketing analytics into what it positions as an enterprise revenue-agent platform for large sales organizations. The company has raised $22.7M in funding on record, from investors including Bessemer Venture Partners and Y Combinator, and has grown to roughly 100 employees. Its most recently reported revenue figure, from early 2024, was approximately $5M, a marker that predates the more recent enterprise push and product repositioning around autonomous Revenue Agents. HockeyStack remains independent, with hiring and customer-facing roles the clearest public signal of its current growth stage.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
HockeyStack's agent build-out centers on its own Revenue Agents product: deal-working agents built on 'Blueprints' that now run in production on Anthropic's Opus 4.7, after starting on earlier GPT models. External developer access is newer and thinner: the only published MCP server exposing the Revenue Agents API (agents, conversations, tasks, credits) was released under the CEO's personal GitHub handle, with no separate SDK or CLI shipped yet. Claude Desktop, Cursor, and Claude Code configuration examples are included.
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