Updated 2026-07-31

For RevOps and marketing teams building attribution, Upside is a forensic-attribution platform that reconstructs full account and deal histories from calls, emails, and CRM data, then uses AI agents (Dragonsight) to explain what actually drove a deal.

SOV Score
Tracked · below panel floor

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Tracked across the GTM voices panel but below the scoring floor this cycle — earned mentions are accruing toward the next scored window.

Evidence
Tracked in the Panel SOV corpus, L90d windowpresence-only this cycle
Agent Readiness
62
Grade B
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Grade B — no public agent surfaces on file; a solid agent surface with gaps.

Evidence
Agent Readiness 62 of 100 (Grade B)this cycle
Scale
14
employees · Startup

Firmographics from the public record. Methodology →

Startup-stage on our scale — 14 employees on record.

Founded  2024Status  Independent

Customers

ServiceTitanCrestaGraphiteAssembleddscoutSyndioComplyWonderschool

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Links

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