For RevOps and sales leaders choosing which accounts to pursue, Keyplay is an ICP scoring platform that ranks accounts against your closed-won customers using AI, then surfaces lookalike accounts and syncs the scores into your CRM.
Presence & Market Position
#45 of 65
AI-Native GTM Challengers
▼ 29 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Keyplay's product sits at the account-scoring layer of the GTM stack: ranking target accounts against a company's best customers and syncing the results into the CRM a revenue team already runs on. Since Inflection.io's 2026 acquisition, that scoring engine moved from a standalone product into a component of Inflection's broader platform, positioned as intelligence that belongs inside every marketing workflow rather than a separate tool to manage. Conversation about Keyplay today runs mostly through that transition: operator commentary treats the deal as a reference point in the wider wave of GTM-tech consolidation, and founder-side reflection describes moving from running an independent company to operating inside a larger one — a narrower, more concentrated visibility than a typical launch cycle produces.
Bluebirds
Upside
Sumble
Trigify
HockeyStackMutiny, PartnerStack, Ceros, Hone
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Business Profile
Keyplay ran as an independent company from its 2022 Seattle founding by Adam Schoenfeld and Andrew Rothbart through April 2026, when Inflection.io acquired it. It raised a $3M seed round at launch and built out ICP scoring and account-intelligence tools for B2B go-to-market teams over roughly four years, working with more than 100 customers on a lean team of under ten people. The acquisition folded Keyplay's scoring and signal technology into Inflection's ContextGraph platform rather than shutting it down: what launched as account-scoring functionality within a broader Inflection release in June 2026 became its own generally available product line by July, with both co-founders continuing at Inflection afterward.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Keyplay shipped an MCP server in February 2026, ahead of its acquisition, exposing four tools for agent-driven account search, data, and filtering plus five guided prompts, alongside its enrichment API and CRM two-way sync. Its AI Agents feature, launched in 2025, used LLM-based research to surface signals a manual process would miss. Since Inflection.io's acquisition, that scoring and signal layer has been rebuilt as a component inside Inflection's own agent-executed marketing platform rather than a standalone integration surface.
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