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For B2B marketing teams, Keyplay is an account-intelligence product now absorbed into Inflection, where its ICP scoring and account-selection capabilities help prioritize companies for campaigns and agent-led workflows.

Presence & Market Position

20
SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

#62 of 78
AI-Native GTM Challengers

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Keyplay's product sits at the account-scoring layer of the GTM stack: ranking target accounts against a company's best customers and syncing the results into the CRM a revenue team already runs on. Since Inflection.io's 2026 acquisition, that scoring engine moved from a standalone product into a component of Inflection's broader platform, positioned as intelligence that belongs inside every marketing workflow rather than a separate tool to manage. Conversation about Keyplay today runs mostly through that transition: operator commentary treats the deal as a reference point in the wider wave of GTM-tech consolidation, and founder-side reflection describes moving from running an independent company to operating inside a larger one — a narrower, more concentrated visibility than a typical launch cycle produces.

Related brands
Customers

Mutiny, PartnerStack, Ceros, Hone

Business Profile

Keyplay was founded in Seattle in 2022 by Adam Schoenfeld and Andrew Rothbart, building ICP scoring and account-selection tools for B2B go-to-market teams. The company raised $4.5M and grew to more than 100 customers before Inflection.io acquired it on April 8, 2026, with the founding team joining Inflection as part of the deal. Keyplay's scoring technology now runs inside Inflection's ContextGraph, and surfaced as a standalone, generally available account-scoring feature that the acquirer launched in July 2026.

Founded
2022
Employees
8
Funding
$4.5M
Valuation
$2.3M
Status
Acquired
Scale stage
Startup
Type
SaaS for GTM
GTM categories
Data & Intelligence
Key people
Co-Founder & CTO at Keyplay

Agent Readiness

42D
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Keyplay published an API and an MCP server in February 2026, ahead of its acquisition, with four account-lookup and filtering tools plus two context-management tools for connecting an agent to a specific customer workspace. Under Inflection, that scoring and account-fit logic now runs inside a broader agent-first platform, surfaced publicly as generally available account scoring rather than a separately branded Keyplay agent surface.