For marketers and ops teams collecting signups and feedback, Tally is a free form builder that publishes forms in minutes and exposes an MCP server so AI agents can create, read, and manage forms programmatically.
Presence & Market Position
#32 of 115
Traditional SaaS Going Headless
▼ 49 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Tally is working to become the programmable form layer for modern GTM workflows, combining a generous form builder with API and MCP access for people and agents. Its market presence is established through practical operator use rather than abstract category debate. Conversation places Tally inside lead-magnet capture, surveys, applications, qualification, routing, and direct-booking workflows, often alongside automation and CRM tools. Its unlimited-response model also anchors comparisons with metered form products. Recent imports, native workflow connections, accessibility improvements, and agent-based form management keep the brand visible as both a simple front end and a composable data-capture tool.
Userpilot
RevenueHero
Owner.com
Chili Piper
FibblerNotion, Rakuten, Glovo, Make, Buy Me a Coffee, Dub.co
Work at Tally? Claim this profile to add customers and case studies.
Business Profile
Founded in 2020, Tally is an independent, customer-funded software company with 34 employees and $4M in reported ARR for 2025. The business grew around a document-like form editor and a free plan with unlimited forms and responses, using paid features rather than response volume as the commercial model. It remains bootstrapped and based in Europe. Recent expansion into file and competitor-form imports, workflow integrations, a developer API, and MCP access broadens the product from form creation into programmable collection and submission-data workflows.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Tally exposes both a developer API and a hosted MCP server. Agents can create and edit forms, browse and organize a workspace, retrieve submissions, and pass response data into analysis or visualization workflows. Both surfaces are available across Tally plans, giving developers direct programmatic control while letting MCP-compatible assistants manage the same form lifecycle through natural-language requests.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Tally →