Adam's GTM Report

What’s moving now

Trending topicGrokbotNEW this month · 1.3% of the conversationLatest postWatermarking worriesAug 20 · Try this instead of hacking it.
Market reactionSalesforce and Anthropic launch ClaudeforceSalesforceAnthropic15.1× the usual response · 1,935 engagements
Gaining groundOpenCodeOpenCode↑7 places in Coding Agents & Harnesses for GTM
Trending topicAgentic GTM+79.0% vs prior 30d · 0.6% of the conversation

Trending Topics

Proof of HumanTheme+178%vs prior 30d1.2%shareBuild vs. BuyTheme+24.4%vs prior 30d1.5%shareProduct-Led GrowthTheme+23.6%vs prior 30d1.8%shareWatermarking & Content ProvenanceTopic>12×vs prior 30d1.0%shareAgentic GTMTopic+79.0%vs prior 30d0.6%shareGrokbotGrokbotBrandNEWthis month1.3%shareOpenRouterOpenRouterBrand+189%vs prior 30d1.2%share

Market Moves

Aug 28HubSpot Next and Dharmesh launch YouSpot — personal CRM for $1LaunchHubSpot3,519 engagements · 13.0× usualPost ↗
Aug 28Owner.com raises $240M at a $2.3B valuationFundingOwner.com2,232 engagementsPost ↗
Aug 286sense launches an MCP ServerLaunch6sense90 engagements · 5.0× usualPost ↗
Aug 26Profound and Influencer launch Creator-First AEOStrategyProfoundInfluencer274 engagements · 2.7× usualPost ↗
Aug 26Salesforce and Anthropic launch ClaudeforceLaunchSalesforceAnthropic1,935 engagements · 15.1× usualPost ↗
Aug 26Nooks acquires FullyRampedM&ANooksF701 engagements · 3.4× usualPost ↗
Aug 26Profound launches its Marketing Engineer communityLaunchProfound310 engagements · 3.1× usualPost ↗

GTM Tech Index

Traditional SaaS Going Headless225 tracked →SalesforceHubSpotInstantlyGongApollo.io
AI-Native GTM Challengers135 tracked →ClayAttioProfoundFin (Intercom)Nooks
Coding Agents & Harnesses for GTM32 tracked →Claude CodeCodexCursorLovableReplit
Orchestrators & Agentic Workflow33 tracked →n8nZapierAirtableMakeDust
GTM Developer Tools217 tracked →VercelApifyOpenRouterProspeoElevenLabs
AEO-First Marketing Tech21 tracked →SemrushAhrefsScrunch AIPeec AIConductor
All GTM Tech763 tracked →ZoomInfoHeyReachSubstackOpenClawCanvaLemlistRB2BbeehiivGrokbotOutreachSmartleadGranolaCommon RoomLangChainSupabase

Latest Posts

Aug 20Watermarking worriesTry this instead of hacking it.Aug 7Everything I measured in AI x GTM last monthfull July report: headless race, Codex closing on Claude, AEO mainstreaming, 23 deals and movesJul 30The summer of CLIs (in GTM)13% have shipped one, the race is on.

Tracking key moves in GTM tech since June 2026. See methodology. Something missing? Send it to adam[at]adamgtm.com

Featured trends

BrandGrokbot1.3%SOVNEWBreakoutTopicWatermarking & Content Provenance1.0%SOV>12×L30BrandOpenRouter1.2%SOV+189%L30ThemeProof of Human1.2%SOV+178%L30TopicAgentic GTM0.6%SOV+79.0%L30TopicHuman in the Loop0.7%SOV+78.3%L30TopicHeadless & API-First Software0.6%SOV+61.7%L30TopicPartner Marketing & Ecosystem0.7%SOV+59.4%L30

All topics

Beta

Figures move as the panel grows and definitions sharpen.

Show
Category
1Building GTM AgentsTheme+0.7%vs prior 30d21.6%Share of conversation · L30
AI Coding & Coding Agents14.7%+4.9%MCP5.8%-5.0%Agent Skills1.1%+4.4%Agent Knowledge, Memory & Context Systems1.1%-34.1%CLIs for GTM0.9%-22.2%Agent Harnesses0.5%+53.6%Context Engineering0.5%-35.4%GTM Brain0.4%+15.8%
2AI Coding & Coding AgentsTopic+4.9%vs prior 30d14.7%Share of conversation · L30
3AEO/GEOTheme-10.0%vs prior 30d11.3%Share of conversation · L30
AI Search & AI Answers5.9%-10.4%AEO (Answer Engine Optimization)5.5%-23.2%AI Visibility3.6%+5.8%Agents as Buyers0.5%-9.9%Machine-Readable Sites & Docs0.4%-3.5%
4Headless & Agent InterfacesTheme-6.4%vs prior 30d7.3%Share of conversation · L30
MCP5.8%-5.0%CLIs for GTM0.9%-22.2%Headless & API-First Software0.6%+61.7%Agents as Buyers0.5%-9.9%Agent Interfaces & Experience0.1%-51.4%Agents as Users0.0%-29.7%
5GTM EngineeringTheme-6.9%vs prior 30d7.1%Share of conversation · L30
GTM Engineering3.2%-10.3%GTM Developer Tools1.4%-10.2%Agent Skills1.1%+4.4%CLIs for GTM0.9%-22.2%Agent Harnesses0.5%+53.6%Context Engineering0.5%-35.4%GTM Brain0.4%+15.8%
6Open vs. Closed ModelsTheme+0.6%vs prior 30d6.7%Share of conversation · L30
Open vs Closed Models4.3%+11.6%Token Spend & AI Cost2.0%-19.6%Model Routing1.0%-4.5%
7Zero-Click Marketing StrategiesTheme-25.8%vs prior 30d6.1%Share of conversation · L30
AEO (Answer Engine Optimization)5.5%-23.2%Exec-Led & Employee-Led Social0.6%-31.8%Gated Content & the Death of the Form0.1%-38.8%Zero-Click Marketing0.0%-83.0%
8Proving AI ROITheme-22.3%vs prior 30d6.1%Share of conversation · L30
AI for the Enterprise3.8%-15.9%Token Spend & AI Cost2.0%-19.6%Proving AI ROI1.2%-26.5%Tokenmaxxing0.3%-39.1%
9AI Search & AI AnswersTopic-10.4%vs prior 30d5.9%Share of conversation · L30
10Claude CodeBrand-18.7%vs prior 30d5.8%Share of conversation · L30
11MCPTopic-5.0%vs prior 30d5.8%Share of conversation · L30
12Agent GovernanceTheme-13.1%vs prior 30d5.6%Share of conversation · L30
Evals & AI Benchmarks2.2%-24.7%Token Spend & AI Cost2.0%-19.6%Human in the Loop0.7%+78.3%AI Security0.6%-1.9%Agent Governance0.4%+5.7%
13AEO (Answer Engine Optimization)Topic-23.2%vs prior 30d5.5%Share of conversation · L30
14Enterprise AI AdoptionTheme-17.7%vs prior 30d5.5%Share of conversation · L30
AI for the Enterprise3.8%-15.9%Proving AI ROI1.2%-26.5%AI Security0.6%-1.9%AI Replacing Jobs & White-Collar Work0.4%-3.3%
15AI ContentTheme+7.0%vs prior 30d4.6%Share of conversation · L30
AI Video Generation2.2%+40.6%AI Slop1.5%-8.8%Exec-Led & Employee-Led Social0.6%-31.8%Content Production at Scale0.5%-1.9%Synthetic UGC & Creators0.1%+13.9%
16Brand & AuthenticityTheme-0.6%vs prior 30d4.6%Share of conversation · L30
In-Person Events & Field Marketing1.7%+22.2%AI Slop1.5%-8.8%Brand Building1.1%-7.4%AI Positioning & Sameness0.3%-22.6%Human-Made as a Claim0.1%+15.7%Trust-Based Marketing0.1%-13.0%
17ClayBrand-6.4%vs prior 30d4.2%Share of conversation · L30
18Signal-Based Sales & ABMTheme-12.9%vs prior 30d4.1%Share of conversation · L30
Signal-Based Sales3.1%-15.6%Account-Based Marketing (ABM)1.8%+18.5%Product-Led Sales0.0%NEW
19SalesforceBrand+4.3%vs prior 30d4.0%Share of conversation · L30
20AI for the EnterpriseTopic-15.9%vs prior 30d3.8%Share of conversation · L30
21AI VisibilityTopic+5.8%vs prior 30d3.6%Share of conversation · L30
22AI Pricing & MarginsTheme-23.4%vs prior 30d3.5%Share of conversation · L30
Token Spend & AI Cost2.0%-19.6%Proving AI ROI1.2%-26.5%Usage & Consumption Pricing0.7%+2.7%Tokenmaxxing0.3%-39.1%Outcome-Based Pricing0.1%-54.5%Software Margin Compression0.0%NEW
23Human ExperienceTheme+2.2%vs prior 30d3.5%Share of conversation · L30
In-Person Events & Field Marketing1.7%+22.2%Brand Building1.1%-7.4%Exec-Led & Employee-Led Social0.6%-31.8%Human-Made as a Claim0.1%+15.7%Trust-Based Marketing0.1%-13.0%
24HubSpotBrand-11.8%vs prior 30d3.3%Share of conversation · L30
25Customer SuccessTopic+11.7%vs prior 30d3.2%Share of conversation · L30
26Cold EmailTopic-0.1%vs prior 30d3.2%Share of conversation · L30
27Token Spend & Cost ControlsTheme-13.5%vs prior 30d3.1%Share of conversation · L30
Token Spend & AI Cost2.0%-19.6%Model Routing1.0%-4.5%Tokenmaxxing0.3%-39.1%Software Margin Compression0.0%NEW
28CodexBrand-0.4%vs prior 30d3.1%Share of conversation · L30
29CursorBrand+36.1%vs prior 30d3.0%Share of conversation · L30
30Conversational AITopic-4.7%vs prior 30d2.8%Share of conversation · L30
31RevOpsTopic-15.0%vs prior 30d2.7%Share of conversation · L30
32ProspectingTopic-1.5%vs prior 30d2.7%Share of conversation · L30
33Demand GenerationTopic+20.2%vs prior 30d2.6%Share of conversation · L30
34Software Business Model DisruptionTheme-4.6%vs prior 30d2.6%Share of conversation · L30
Forward Deployed Engineering0.8%+0.9%Usage & Consumption Pricing0.7%+2.7%SaaSpocalypse0.4%+246%Replacing SaaS with Internal Tools0.4%-15.2%GTM Stack Consolidation0.3%-49.2%Outcome-Based Pricing0.1%-54.5%Software Margin Compression0.0%NEW
35Foundation ModelsTopic-12.1%vs prior 30d2.6%Share of conversation · L30
36Paid MediaTopic+18.8%vs prior 30d2.5%Share of conversation · L30
37Cold OutboundTopic-12.0%vs prior 30d2.4%Share of conversation · L30
38AI Video GenerationTopic+40.6%vs prior 30d2.2%Share of conversation · L30
39Evals & AI BenchmarksTopic-24.7%vs prior 30d2.2%Share of conversation · L30
40GTM Data InfrastructureTopic-19.3%vs prior 30d2.0%Share of conversation · L30
41Multi-Player AITheme-6.8%vs prior 30d1.9%Share of conversation · L30
Multi-Agent Systems0.8%-13.7%Human in the Loop0.7%+78.3%Multi-Player AI0.5%-33.6%
42Account-Based Marketing (ABM)Topic+18.5%vs prior 30d1.8%Share of conversation · L30
43Product-Led GrowthTheme+23.6%vs prior 30d1.8%Share of conversation · L30
Self-Serve0.6%+5.5%Product-Led Growth0.6%+28.0%Free Trial0.5%-11.5%Freemium0.3%+452%Product-Led Sales0.0%NEW
44AI SlopTheme-9.1%vs prior 30d1.8%Share of conversation · L30
AI Slop1.5%-8.8%AI Positioning & Sameness0.3%-22.6%Synthetic UGC & Creators0.1%+13.9%
45AI SDRTheme+19.6%vs prior 30d1.8%Share of conversation · L30
AI SDR0.8%+6.9%Human in the Loop0.7%+78.3%AI Replacing Jobs & White-Collar Work0.4%-3.3%
46DeliverabilityTopic+19.2%vs prior 30d1.8%Share of conversation · L30
47Data EnrichmentTopic-17.3%vs prior 30d1.7%Share of conversation · L30
48Enterprise SalesTopic+28.8%vs prior 30d1.7%Share of conversation · L30
49Context Engineering in GTMTheme-32.4%vs prior 30d1.7%Share of conversation · L30
Agent Knowledge, Memory & Context Systems1.1%-34.1%Context Engineering0.5%-35.4%GTM Brain0.4%+15.8%
50GTM StrategyTopic-1.1%vs prior 30d1.7%Share of conversation · L30
51In-Person Events & Field MarketingTopic+22.2%vs prior 30d1.7%Share of conversation · L30
52Buying GroupsTopic-8.4%vs prior 30d1.6%Share of conversation · L30
53Machine LearningTopic+10.5%vs prior 30d1.5%Share of conversation · L30
54Content MarketingTopic+19.9%vs prior 30d1.5%Share of conversation · L30
55AttributionTopic-16.3%vs prior 30d1.5%Share of conversation · L30
56Build vs. BuyTheme+24.4%vs prior 30d1.5%Share of conversation · L30
Headless & API-First Software0.6%+61.7%SaaSpocalypse0.4%+246%Replacing SaaS with Internal Tools0.4%-15.2%Agent Interfaces & Experience0.1%-51.4%
57Sales LeadershipTopic-3.4%vs prior 30d1.4%Share of conversation · L30
58B2B MarketingTopic+7.5%vs prior 30d1.4%Share of conversation · L30
59Product MarketingTopic+7.0%vs prior 30d1.4%Share of conversation · L30
60GTM Developer ToolsTopic-10.2%vs prior 30d1.4%Share of conversation · L30
61VercelBrand+54.7%vs prior 30d1.3%Share of conversation · L30
62GrokbotBrandNEWvs prior 30d1.3%Share of conversation · L30
63Proof of HumanTheme+178%vs prior 30d1.2%Share of conversation · L30
Watermarking & Content Provenance1.0%>12×AI Detection0.3%-9.3%Synthetic UGC & Creators0.1%+13.9%
64ForecastingTopic-23.0%vs prior 30d1.2%Share of conversation · L30
65OpenRouterBrand+189%vs prior 30d1.2%Share of conversation · L30
66Brand BuildingTopic-7.4%vs prior 30d1.1%Share of conversation · L30
67B2B SalesTopic+4.8%vs prior 30d1.1%Share of conversation · L30
68InstantlyBrand+2.3%vs prior 30d1.1%Share of conversation · L30
69Agent SkillsTopic+4.4%vs prior 30d1.1%Share of conversation · L30
70GongBrand-19.0%vs prior 30d1.1%Share of conversation · L30
71LovableBrand+57.6%vs prior 30d1.1%Share of conversation · L30
72Search StrategyTopic-20.5%vs prior 30d1.1%Share of conversation · L30
73Agent Knowledge, Memory & Context SystemsTopic-34.1%vs prior 30d1.1%Share of conversation · L30
74SaaSpocalypseTheme-7.3%vs prior 30d1.1%Share of conversation · L30
SaaSpocalypse0.4%+246%Replacing SaaS with Internal Tools0.4%-15.2%GTM Stack Consolidation0.3%-49.2%Software Margin Compression0.0%NEW
75Conversation IntelligenceTopic-28.5%vs prior 30d1.0%Share of conversation · L30
76MartechTopic+16.1%vs prior 30d1.0%Share of conversation · L30
77EntrepreneurshipTopic+14.8%vs prior 30d1.0%Share of conversation · L30
78Sales EnablementTopic-25.9%vs prior 30d1.0%Share of conversation · L30
79n8nBrand-15.3%vs prior 30d1.0%Share of conversation · L30
80ReplitBrand+19.3%vs prior 30d1.0%Share of conversation · L30
81Watermarking & Content ProvenanceTopic>12×vs prior 30d1.0%Share of conversation · L30
82Model RoutingTopic-4.5%vs prior 30d1.0%Share of conversation · L30
83CLIs for GTMTopic-22.2%vs prior 30d0.9%Share of conversation · L30
84Outbound SystemsTopic-17.0%vs prior 30d0.9%Share of conversation · L30
85Revenue AgentsTopic-33.7%vs prior 30d0.9%Share of conversation · L30
86Marketing OperationsTopic+8.0%vs prior 30d0.9%Share of conversation · L30
87AI SafetyTopic+6.0%vs prior 30d0.9%Share of conversation · L30
88AI in MarketingTopic-1.5%vs prior 30d0.8%Share of conversation · L30
89Multi-Agent SystemsTopic-13.7%vs prior 30d0.8%Share of conversation · L30
90Forward Deployed EngineeringTopic+0.9%vs prior 30d0.8%Share of conversation · L30
91ZapierBrand+11.5%vs prior 30d0.8%Share of conversation · L30
92Influencer Marketing & Creator PartnershipsTopic+36.9%vs prior 30d0.8%Share of conversation · L30
93Apollo.ioBrand-7.6%vs prior 30d0.8%Share of conversation · L30
94CopywritingTopic-10.0%vs prior 30d0.8%Share of conversation · L30
95Sales OpsTopic+3.4%vs prior 30d0.8%Share of conversation · L30
96SubstackBrand-5.1%vs prior 30d0.8%Share of conversation · L30
97Claude CoworkBrand-25.4%vs prior 30d0.8%Share of conversation · L30
98Lead ScoringTopic-31.9%vs prior 30d0.7%Share of conversation · L30
99Partner Marketing & EcosystemTopic+59.4%vs prior 30d0.7%Share of conversation · L30
100HeyReachBrand-0.7%vs prior 30d0.7%Share of conversation · L30
101ZoomInfoBrand+8.3%vs prior 30d0.7%Share of conversation · L30
102Product-Market FitTopic+17.1%vs prior 30d0.7%Share of conversation · L30
103Human in the LoopTopic+78.3%vs prior 30d0.7%Share of conversation · L30
104Usage & Consumption PricingTopic+2.7%vs prior 30d0.7%Share of conversation · L30
105Marketing AutomationTopic+7.0%vs prior 30d0.7%Share of conversation · L30
106ApifyBrand-30.8%vs prior 30d0.7%Share of conversation · L30
107Sales DevelopmentTopic-10.0%vs prior 30d0.6%Share of conversation · L30
108Prompt EngineeringTopic+11.4%vs prior 30d0.6%Share of conversation · L30
109AI App Stores & ConnectorsTopic+1.3%vs prior 30d0.6%Share of conversation · L30
110Self-ServeTopic+5.5%vs prior 30d0.6%Share of conversation · L30
111AI SecurityTopic-1.9%vs prior 30d0.6%Share of conversation · L30
112Headless & API-First SoftwareTopic+61.7%vs prior 30d0.6%Share of conversation · L30
113CanvaBrand+4.1%vs prior 30d0.6%Share of conversation · L30
114Agentic GTMTopic+79.0%vs prior 30d0.6%Share of conversation · L30
115Workflow AutomationTopic+22.9%vs prior 30d0.6%Share of conversation · L30
116Growth MarketingTopic-27.8%vs prior 30d0.6%Share of conversation · L30
117AI-Pilled CompaniesTopic-1.7%vs prior 30d0.6%Share of conversation · L30
118OpenClawBrand-11.5%vs prior 30d0.6%Share of conversation · L30
119AttioBrand-27.3%vs prior 30d0.6%Share of conversation · L30
120ProfoundBrand-23.8%vs prior 30d0.6%Share of conversation · L30
121Exec-Led & Employee-Led SocialTopic-31.8%vs prior 30d0.6%Share of conversation · L30
122AI PersonalizationTopic+2.9%vs prior 30d0.6%Share of conversation · L30
123Agent HarnessesTopic+53.6%vs prior 30d0.5%Share of conversation · L30
124ElevenLabsBrand-15.6%vs prior 30d0.5%Share of conversation · L30
125Free TrialTopic-11.5%vs prior 30d0.5%Share of conversation · L30
126GranolaBrand+32.9%vs prior 30d0.5%Share of conversation · L30
127Sales TechTopic-17.0%vs prior 30d0.5%Share of conversation · L30
128Agents as BuyersTopic-9.9%vs prior 30d0.5%Share of conversation · L30
129Network EffectsTopic-1.5%vs prior 30d0.5%Share of conversation · L30
130OpenCodeBrand+76.7%vs prior 30d0.5%Share of conversation · L30
131Content Production at ScaleTopic-1.9%vs prior 30d0.5%Share of conversation · L30
132Product StrategyTopic-6.4%vs prior 30d0.5%Share of conversation · L30
133BasetenBrand+18.7%vs prior 30d0.5%Share of conversation · L30
134AhrefsBrand-24.5%vs prior 30d0.4%Share of conversation · L30
135GammaBrand+50.9%vs prior 30d0.4%Share of conversation · L30
136ObservabilityTopic+29.3%vs prior 30d0.4%Share of conversation · L30
137Enterprise MarketingTopic+2.5%vs prior 30d0.4%Share of conversation · L30
138Machine-Readable Sites & DocsTopic-3.5%vs prior 30d0.4%Share of conversation · L30
139AI in SalesTopic-43.5%vs prior 30d0.4%Share of conversation · L30
140AI-Driven AdvertisingTopic-2.9%vs prior 30d0.4%Share of conversation · L30
141GTM BrainTopic+15.8%vs prior 30d0.4%Share of conversation · L30
142LangChainBrand+3.4%vs prior 30d0.4%Share of conversation · L30
143Lifecycle MarketingTopic-20.8%vs prior 30d0.4%Share of conversation · L30
144Category CreationTopic+22.9%vs prior 30d0.4%Share of conversation · L30
145RB2BBrand-45.0%vs prior 30d0.4%Share of conversation · L30
146AI Replacing Jobs & White-Collar WorkTopic-3.3%vs prior 30d0.4%Share of conversation · L30
147Replacing SaaS with Internal ToolsTopic-15.2%vs prior 30d0.4%Share of conversation · L30
148SemrushBrand-45.3%vs prior 30d0.4%Share of conversation · L30
149AdvisoryTopic+110%vs prior 30d0.3%Share of conversation · L30
150NooksBrand-46.0%vs prior 30d0.3%Share of conversation · L30
151Agentic WorkflowsTopic-18.5%vs prior 30d0.3%Share of conversation · L30
152AI-Native GTMTopic-22.7%vs prior 30d0.3%Share of conversation · L30
153FreemiumTopic+452%vs prior 30d0.3%Share of conversation · L30
154IntercomBrand-0.3%vs prior 30d0.3%Share of conversation · L30
155Exa.aiBrand-42.1%vs prior 30d0.3%Share of conversation · L30
156GTM Stack ConsolidationTopic-49.2%vs prior 30d0.3%Share of conversation · L30
157TokenmaxxingTopic-39.1%vs prior 30d0.3%Share of conversation · L30
158AI DetectionTopic-9.3%vs prior 30d0.3%Share of conversation · L30
159Founder-Led SalesTopic-43.1%vs prior 30d0.3%Share of conversation · L30
160AirOpsBrand+36.8%vs prior 30d0.3%Share of conversation · L30
1611mindBrand-1.1%vs prior 30d0.3%Share of conversation · L30
162AI Positioning & SamenessTopic-22.6%vs prior 30d0.3%Share of conversation · L30
163FirecrawlBrand-37.0%vs prior 30d0.3%Share of conversation · L30
164Common RoomBrand-65.0%vs prior 30d0.2%Share of conversation · L30
165Agent LoopsTopic-42.3%vs prior 30d0.2%Share of conversation · L30
166Hermes AgentBrand-34.8%vs prior 30d0.2%Share of conversation · L30
167HiggsfieldBrand-49.4%vs prior 30d0.2%Share of conversation · L30
168Digital MarketingTopic-35.8%vs prior 30d0.2%Share of conversation · L30
169Agent Interfaces & ExperienceTopic-51.4%vs prior 30d0.1%Share of conversation · L30
170WarmlyBrand-71.4%vs prior 30d0.1%Share of conversation · L30
171Human-Made as a ClaimTopic+15.7%vs prior 30d0.1%Share of conversation · L30
172Outcome-Based PricingTopic-54.5%vs prior 30d0.1%Share of conversation · L30
173Trust-Based MarketingTopic-13.0%vs prior 30d0.1%Share of conversation · L30
174Gated Content & the Death of the FormTopic-38.8%vs prior 30d0.1%Share of conversation · L30
175Synthetic UGC & CreatorsTopic+13.9%vs prior 30d0.1%Share of conversation · L30
176Agents as UsersTopic-29.7%vs prior 30d0.0%Share of conversation · L30
177Product-Led SalesTopicNEWvs prior 30d0.0%Share of conversation · L30
178Software Margin CompressionTopicNEWvs prior 30d0.0%Share of conversation · L30

Nothing matches this filter.

Intro

Hi, I'm Adam. I'm an independent builder & industry analyst. My goal is to help GTM leaders make sharp decisions in uncertain markets.

This is the methodology for my GTM Market Tracker — the score, the rankings, and the category maps.

Trends & Topic Tracking

Topics measure what the GTM conversation is actually about, at two grains.

  1. Theme. Clusters of topics that create a named concept I think is worth following.
  2. Topic. Specific measured terms or brand names.

Clusters are built from topics, so both appear in one ranked list.

The volume and change measures are both variations on Share of Voice (SOV). The volume is a count of posts fitting the topic or theme, engagement weighted. The denominator is every panel post that matched at least one maintained topic.

Shares do not add up to 100%. A post about coding agents inside GTM engineering is about both, so it counts for both — the number is prevalence, not a slice of a pie.

Beta. These figures move as the panel grows and the definitions sharpen. Every published number carries the registry version it was measured under, and when a change reprices the board I say so in that issue's notes.

Tech Index Coverage

I cover products and companies with a central application for B2B go-to-market in the AI era. Most are sales- or marketing-focused (e.g. Gong, Clay), but I also cover broader solutions that are clearly GTM-relevant (e.g. Claude Code, Vercel, Exa).

On the edges my judgement determines what fits (and what doesn't). Like all things, this evolves as I learn and as the market changes.

SOV Score

Brand's share of panel conversation, normalized 0–99 against the field.

My scores are a share-of-voice (SOV) measure, not a rating of the product capabilities. I am not scoring whether a product is good or best. I'm measuring how much it shows up in the GTM conversation. This a useful concept to understand market trends, but isn't a buyer score alone.

Here's how it works:

  1. Curated Panel. Sources I've hand-picked across social media, newsletters, blogs, and podcasts. Not a broad sample — the best minds in GTM: operators, authors, builders, executives.
  2. Tracking Mentions with Context. I track substantive product mentions — and their context — across the panel. Link-only and content-locator references don't count as brand conversation.
  3. Engagement Weighted. Each mention is weighted by engagement and relevance (the factors vary by mention type). A product's own posts don't count — the score is earned voice only.
  4. Normalized 0–99. Every product sits on one scale, indexed to the loudest product in the window — that product scores 99 and everything else is placed against it. The index follows a power curve, not a straight line.

The two windows

Window What it answers
SOV Score Last 90 days Where does this brand stand right now?
60-day move Last 60 days vs the 60 before them Which direction is it heading?

The move is a percentage change in share of panel conversation — the brand's share over the last 60 days against its share over the 60 days before that. Both are recalculated nightly, against the panel as it stands that night. The move window ends two days back, because the most recent day or two of collection is still filling in. Scores you see today are as of 2026-08-30.

What the number is not

  • It is not a percentage. A SOV Score of 40 does not mean 40% of anything. It's a position on a 0–99 curve where 99 is whoever the panel talked about most in the window.
  • It is not linear. The curve compresses the top and spreads the bottom, so the gap between 90 and 95 represents far more conversation than the gap between 20 and 25. At the very bottom the scale is steep: roughly, SOV 9–11 is one earned mention over 90 days, 14–16 is two, 19–21 is five, 24–26 is nine.
  • It is not a quality rating. A product can be excellent and quiet. That shows up here as a low score, and that is the measure working, not failing.

What counts as a voice

A voice is a source on the curated panel. It's a person or a publication whose GTM commentary I've chosen to track, across LinkedIn, X, newsletters, blogs and podcasts. It is a carefully curated list or experts and operators, not a crawl of the internet. I have three rules for reading the panel.

  • SOV is earned only. A brand's own accounts, and posts by its own staff, are identified and excluded.
  • Weighted by engagement. A post nobody read counts for less than one with a strong response.
  • Context-checked. Noise like common-word brand names, and other irrelevant mentions are scrubbed when they aren't associated with a GTM conversation.

Markets, membership, and the ranking cutline

Brands sit inside Markets. These are my framework for grouping companies by the AI era "races" and don't necessarily align to traditional industry categories. Two different things can be true of a brand at once:

  • Membership is permanent. Once a brand belongs to a Market it keeps that Market, whatever its score does. Membership is about what the company is.
  • Ranking is dynamic. A brand is ranked once its SOV Score clears its Market's floor — currently SOV 15. Below that it keeps its Market and stays visible on the page, marked unranked.

Category Definitions

GTM Tech Types

My highest level organizing framework has a strong bend toward AI. I believe the traditional categorization is breaking down quickly. This is how I see the space at a high level:

TypeDefinitionExamples
Coding Agents & Experience BuildersAI coding assistants and app builders.Claude Code, Cursor, Lovable
OrchestrationThe workflow layer that wires data, agents, and apps into GTM systems.Clay, Zapier, n8n
Agent-Native GTMSoftware where agents are core and do the work — purpose-built for GTM jobs.11x, Artisan, Attio
GTM Developer ToolsThe API- and MCP-first primitives used to build and run agent-based GTM systems.Exa, Vercel, ElevenLabs
SaaS for GTMThe GTM application layer — multi-feature software you operate for sales, marketing and CS. Many are going headless and shipping agents.Salesforce, HubSpot, Gong
Creative & ContentAI generation of media assets — images, video, decks, avatars, copy.Canva, Runway, HeyGen
AEOPlatforms that help brands measure & optimize visibility inside AI answers.Profound, Scrunch AI, AthenaHQ
GTM AdjacentBroad, general-purpose platforms a company runs on (comms, docs, cloud, data) — used by GTM but orthogonal to sales and marketing execution.Slack, Notion, Snowflake

GTM Tech Categories

Categories are generally organized around use cases, go-to-market motions, or the intersection of the two. That said, there is a balance of many factors in this framework and it ultimately comes down to my judgement.

CategoryDefinitionExamples
GTM Developer ToolsBroad dev primitives GTM teams run through agents and APIs.Exa, Vercel, Twilio
Data & IntelligenceEnrichment, intent, and signal data that feeds the pipeline.Clay, ZoomInfo, Apollo
SellingActive deal execution — conversation intelligence, coaching, proposals, demos.Gong, Salesforce, Granola
Marketing ExecutionCampaigns, content, ABM, and marketing ops.HubSpot, Klaviyo, Customer.io
AdvertisingPaid-media execution and measurement — DSPs, paid social and search, attribution.The Trade Desk, LiveRamp, Metadata
Creative & ContentAI generation of GTM media — video, images, decks, avatars, copy.Canva, Runway, HeyGen
GTM InfrastructureGTM-specific pipes — email deliverability, CDP and reverse-ETL, billing.Hightouch, Metronome, Paddle
Website & InboundWebsites, chat, and inbound capture that convert traffic into pipeline.Webflow, Chili Piper, Framer
AEOVisibility inside AI-generated answers.Profound, Scrunch AI, AthenaHQ
ProspectingOutbound — finding, qualifying, and reaching buyers.Outreach, Salesloft, Nooks
Customer SuccessPost-sale onboarding, retention, and expansion.Intercom (Fin), Gainsight, Zendesk
Autonomous CRMAI-native CRMs that run pipeline, deals, and relationships themselves.Attio, Day.ai, Clarify

Rules & Guidelines

Products can fit types and multiple categories, but there must be a strong case.

Agent Readiness Score

I score Agent Readiness as a secondary factor, but it matters: in an agent era, whether your systems can actually build on a product matters more than its UI. It's an analyst-judged 0–99 score (with an A–F grade) across four surfaces — API, MCP server, SDK, and CLI — plus the quality of the docs behind them. Multiple agents, each with a different persona, assess those surfaces and docs; the Surfaces column shows exactly which a product ships.

Feedback & Corrections

Send any suggestions or issues to adam at adamgtm.com. I verify them, write the fix back to the system and publish.

If you're building something interesting in this space, but it's not covered yet, please suggest a product here.

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