For performance marketers, Taboola is a native advertising platform that places sponsored content and product recommendations on premium publisher sites like Business Insider and USA Today, using AI trained on 17 years of reader data to match ads to audiences.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Tracked across the GTM voices panel but below the scoring floor this cycle — earned mentions are accruing toward the next scored window.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Agent Readiness hasn't been graded for this brand yet.
Firmographics from the public record.
Founded 2007ARR $1.9B Revenue, +8% y/y (FY 25)Valuation ~$1.4B market capStatus Public
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