Updated 2026-07-31

For performance marketers, Taboola is a native advertising platform that places sponsored content and product recommendations on premium publisher sites like Business Insider and USA Today, using AI trained on 17 years of reader data to match ads to audiences.

SOV Score
Tracked · below panel floor

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Tracked across the GTM voices panel but below the scoring floor this cycle — earned mentions are accruing toward the next scored window.

Evidence
Tracked in the Panel SOV corpus, L90d windowpresence-only this cycle
Agent Readiness
Not yet graded
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Agent Readiness hasn't been graded for this brand yet.

Evidence
Agent surfaces on file: nonethis cycle
Scale
no headcount on record

Firmographics from the public record. Methodology →

Firmographics from the public record.

Founded  2007ARR  $1.9B Revenue, +8% y/y (FY 25)Valuation  ~$1.4B market capStatus  Public

Customers

AdidasMercedes-BenzHondaMitsubishiHyundaiKiaVodafoneNespressoAIGPandora

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Links

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