For marketing analysts and BI teams pulling cross-platform reports, Funnel is a marketing data hub that automatically pulls ad and campaign data from every platform you run, cleans it, and feeds one reporting layer for dashboards and analysis.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Funnel occupies the marketing-data-hub position: a connector layer that pulls ad and campaign data out of every platform a team runs, cleans it, and feeds one reporting layer for dashboards and analysis, aimed at marketing analysts and BI teams who want clean cross-platform numbers rather than another dashboard to log into. It sits in the data-plumbing layer of the GTM stack, the kind of infrastructure that shows up in tooling stacks more than in public debate, and its footprint in tracked GTM conversation is still a quiet one.
Supermetrics
Tealium
Adjust
Applecart
AppsFlyerSephora, Publicis Sweden, FREE NOW, Power Digital, Mediaschneider
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Business Profile
Funnel was founded in Stockholm in 2014 and has grown into a multi-office operation spanning Stockholm, Boston, Hamburg, and Sydney, with more than 400 employees and more than $130 million raised to date. It remains independent. The company has scaled into processing tens of billions of dollars in annual ad spend for a customer base that spans agencies and mid-market and enterprise marketers, including Sephora, Publicis Sweden, FREE NOW, Power Digital, and Mediaschneider. Funnel emphasizes reliability and governance in how it talks about itself, positioning its more than a decade of operating history as the basis for trust in data teams evaluating a new layer in their stack.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Funnel has shipped an MCP server that connects the platform to Claude, ChatGPT, Cursor, and other MCP-compatible tools, letting an agent query marketing data and measurement directly rather than requiring an export. Alongside that sits Funnel AI, a natural-language layer for asking questions about the underlying data and getting an answer inside the product. The build-out so far centers on letting outside agents reach into Funnel's data layer rather than running its own agents on top of it.
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