For app growth marketers, Adjust is a mobile measurement platform that attributes installs and revenue across channels and devices, detects fraudulent activity before it reaches reports, and adds deep links, AI-assisted analysis, and campaign automation.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Adjust holds a measurement-and-fraud-prevention position in mobile app marketing: it attributes installs and in-app revenue across ad channels and filters out installation fraud in real time, rather than moving into the ad-buying or creative layers of the stack. Public conversation about the platform is early and centers on operator-level attribution setup and fraud-detection mechanics rather than broader category debate, consistent with a quieter footprint so far in the wider GTM technology conversation.
CHEQ
InMobi
Zappi
Funnel
GumGumJam City, LC Waikiki, Garanti BBVA, ABEMA, Banglalink, Games2win, Jazeera Paints, Koo, Texowave, Random Logic Games
Work at Adjust? Claim this profile to add customers and case studies.
Business Profile
Adjust started in Berlin in 2012, founded by Paul Müller, Manuel Kniep, and Christian Henschel, and built a decade as an independent mobile measurement and fraud-prevention vendor, reaching profitability by 2015 and passing 1,000 employees by 2018. A 2019 funding round brought total capital raised to roughly $255.9M before AppLovin acquired the company in 2021. Adjust now operates as a wholly owned AppLovin subsidiary with around 471 employees, continuing to serve app marketers and UA teams directly under its own brand, with Andrey Kazakov named CEO in November 2024.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
No public agent-facing surfaces are on file for Adjust yet: no listed API, MCP server, SDK, or CLI for AI-agent access, and no AI-strategy moves have surfaced in the tracked record. The product surface on file centers on installation attribution, in-app revenue measurement, and real-time fraud filtering for mobile app marketers.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Adjust →