For mobile app marketers and UA teams, Adjust is a measurement platform that attributes installs and revenue across ad channels while filtering out installation fraud in real time.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Adjust works to hold its ground as the measurement layer mobile marketers reach for first — attribution across ad channels paired with real-time fraud filtering, aimed at UA teams accountable for install spend. The public conversation around the brand skews toward practitioner mechanics rather than category debate: settings, project-level analytics, small configuration questions raised by people already using the tool day to day, rather than comparison shopping or launch coverage. It's a footprint built on active users rather than industry commentary.
AppsFlyer
MNTN
CHEQ
InMobi
FunnelJam City, LC Waikiki, Garanti BBVA, ABEMA, Banglalink, Games2win, Jazeera Paints, Koo, Texowave, Random Logic Games
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Business Profile
Adjust was founded in Berlin in 2012 by Paul Müller and Manuel Kniep, building mobile attribution and install-fraud tooling as app-marketing spend scaled up. It raised $255.9M before AppLovin acquired the company in 2021, folding Adjust in as the measurement and attribution layer underneath AppLovin's ad-buying and monetization platform. Adjust now operates as a wholly owned AppLovin subsidiary with roughly 471 employees, continuing to serve app marketers and UA teams directly while also feeding attribution data into AppLovin's broader ad-buying engine.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Adjust ships an open-source SDK across major platforms plus a set of APIs, including a server-to-server API for connecting apps without added code and an App Automation API for programmatic account and app management, built for automated, code-light integration rather than manual dashboard work. Since the AppLovin acquisition, Adjust's attribution and event data also flows automatically into Axon, AppLovin's AI-driven ad-buying and optimization engine, via automated callbacks. No MCP server or LLM-agent-specific interface is on file.
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