For mobile app marketers and UA teams, Adjust is a measurement platform that attributes installs and revenue across ad channels while filtering out installation fraud in real time.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Adjust positions as a mobile measurement platform for app marketers and user-acquisition teams — attribution across ad channels paired with real-time fraud filtering, aimed at teams that need to trust the install and revenue numbers behind their spend decisions. It competes as infrastructure sitting underneath the marketing stack rather than a customer-facing brand, integrated into the media-buying and monetization platforms teams already use. Public conversation specific to Adjust as a brand is quiet right now — the record doesn't show it generating comparison, launch, or workflow commentary of its own, leaving it earlier in the visible conversation than a measurement platform of its scale would typically carry.
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Business Profile
Adjust was founded in Berlin in 2012 by Paul Müller and Manuel Kniep, building mobile attribution and install-fraud tooling as app-marketing spend scaled up. It raised $255.9M before AppLovin acquired the company in 2021, folding Adjust in as the measurement and attribution layer underneath AppLovin's ad-buying and monetization platform. Adjust now operates as a wholly owned AppLovin subsidiary with roughly 471 employees, continuing to serve app marketers and UA teams directly while also feeding attribution data into AppLovin's broader ad-buying engine.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Adjust ships an open-source SDK across major platforms plus a set of APIs, including a server-to-server API for connecting apps without added code and an App Automation API for programmatic account and app management, built for automated, code-light integration rather than manual dashboard work. Since the AppLovin acquisition, Adjust's attribution and event data also flows automatically into Axon, AppLovin's AI-driven ad-buying and optimization engine, via automated callbacks. No MCP server or LLM-agent-specific interface is on file.
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