For brand marketers and media buyers, InMobi is a mobile advertising network and demand-side platform that connects brands to global in-app and mobile web audiences at scale.
Presence & Market Position
#94 of 115
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
InMobi positions itself as the intelligence layer of the consumer internet, a GenAI platform spanning enterprise ad-buying through InMobi Advertising and a consumer arm built around Glance, its lock-screen content business now rebranded around agentic shopping. In the wider conversation, InMobi carries a specific, mid-table share of voice within the advertising and ad-tech category rather than a leading one. What discussion exists skews technical: engineering-focused coverage of how its real-time ad-serving infrastructure performs at very large scale, and how its recommendation systems power the lock-screen content business behind Glance, more than marketing-side debate about the ad platform itself.
Supermetrics
Criteo
StackAdapt
MNTN
ApplecartNike, Starbucks, Unilever, UNICEF, Castrol, Swiggy
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Business Profile
InMobi has operated as a mobile advertising and ad-tech company since 2007, one of the longer-running names in mobile advertising, and has grown into two connected businesses: InMobi Advertising, the enterprise ad-buying and media platform, and a consumer arm anchored by Glance, its lock-screen content and shopping business, alongside 1Weather. The company remains independent, has raised roughly $224 million in disclosed funding, and counts SoftBank among its longtime backers. Recent reporting has the company preparing for a public listing in the years ahead, a milestone for a business that started as a mobile ad network and has since diversified into consumer software.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
InMobi's public agent narrative centers on Glance, its consumer arm, which has rebranded around agentic shopping and describes itself as an intelligent shopping agent for discovery and commerce. The parent platform frames itself broadly as a GenAI platform connecting brands and consumers. No public developer-facing agent surfaces — API, MCP, SDK, or CLI — are on file for the InMobi Advertising business itself.
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