For brand and consumer insights teams at large companies, Zappi is a consumer insights platform that tests ads and product concepts against always-on consumer panels, delivering results in hours instead of the weeks traditional research takes.

SOV Score
Tracked · below panel floor

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Tracked across the GTM voices panel but below the scoring floor this cycle — earned mentions are accruing toward the next scored window.

Evidence
Tracked in the Panel SOV corpus, L90d windowpresence-only this cycle
Agent Readiness
25
Grade D
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Grade D — no public agent surfaces on file; a thin agent surface today.

Evidence
Public API docsapi docs ↗
Agent Readiness 25 of 100 (Grade D)this cycle
Scale
315
employees · Scaled

Firmographics from the public record. Methodology →

Scaled-stage on our scale — 315 employees on record.

Founded  2013Funding  $193.8MStatus  Independent

Customers

PepsiCoMcDonald'sVodafoneWendy'sSoFiPernod RicardHaleonReckitt

Get the GTM Index in your inbox. Market data, AI GTM tracking, analysis.

Links

IS THIS YOUR BRAND?

Claim this profile

Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.

Claim Zappi →