The Trade Desk

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For brand advertisers and agencies, The Trade Desk is an independent demand-side platform that buys programmatic ads across CTV, audio, mobile, and display in real time, using AI-driven optimization and its own identity solutions instead of a walled-garden ad stack.

SOV Score
24
#63 of 126 · Traditional SaaS Going Headless

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Ranked #63 of 126 in Traditional SaaS Going Headless, holding flat this cycle.

Evidence
Ranked #63 of 126 in Traditional SaaS Going Headlessthis cycle
Score trend, last 12 cyclesL90d window
Agent Readiness
Not yet graded
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Agent Readiness hasn't been graded for this brand yet.

Evidence
Agent surfaces on file: nonethis cycle
Scale
no headcount on record

Firmographics from the public record. Methodology →

Firmographics from the public record.

Founded  2009ARR  $2.9B Revenue, +18% y/y (FY 25)Valuation  ~$8.4B market capStatus  Public

Customers

WalmartUnileverSpotifyModernaMcDonald's CanadaVolkswagenHershey'sJack Daniel'sTripadvisorGeneral Mills

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