For marketing directors and agencies, Ruler Analytics is a marketing measurement platform that tracks calls, forms, and chat across 1,000+ integrations, then blends multi-touch attribution with marketing mix modeling to show real campaign ROI.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Ruler Analytics positions itself as measurement made accessible: triangulating multi-touch attribution, marketing mix modeling, and impression data into one read on campaign ROI, aimed at marketing directors and agencies who need a defensible number rather than a single-model guess. Its customer base runs across agencies and mid-market service businesses in home care, mobility, and professional services rather than pure SaaS. With no market rank on file, its presence in the broader GTM conversation is still early — the brand's visibility so far runs through its own content and case studies more than outside commentary.
RB2B
Vector
Trigify
Dreamdata
CaliberMindMoneypenny, Peninsula, Croner, Embryo, Totalmobile, theEword, Barcan+Kirby, Propel Digital, Radfield Home Care, Add People
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Business Profile
Ruler Analytics was founded in 2016 and is based in Liverpool. It positions itself as a marketing measurement platform for marketing directors and agencies, tracking calls, forms, and chat across more than 1,000 integrations and blending multi-touch attribution with marketing mix modeling to show campaign ROI. Customers include Moneypenny, Peninsula, Croner, Embryo, Totalmobile, theEword, Barcan+Kirby, Propel Digital, Radfield Home Care, and Add People. Ruler Analytics remains privately held and independent, with an implementation guide covering custom API and webhook options for onboarding.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Ruler Analytics has no public agent surfaces on file yet, with no confirmed API, MCP, or SDK documentation tied to the company's own domain. Its implementation guide points customers toward custom API and webhook options through direct onboarding support rather than published developer documentation, and nothing on record describes agent or AI-assistant access to its attribution data.
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