For advertisers and publishers, LiveRamp is a data collaboration platform that resolves first-party customer data into a portable identifier (RampID) and connects it to ad platforms and clean rooms for targeting without cookies.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
LiveRamp is positioning around identity and data collaboration for AI-driven marketing, framing its RampID identity graph and clean-room network as the infrastructure that lets brands and AI agents act on first-, second-, and third-party signals rather than cookies. That positioning now sits alongside news of its planned acquisition by a holding company, framed around accelerating data collaboration for AI agents. Conversation about the brand holds steady and spans a wide range: practitioner coverage of advanced-TV and clean-room activation, close technical debate over identity-resolution mechanics and match-rate performance, and category-level questions about what comes next for independent identity infrastructure now that a larger acquirer is buying in.
CallRail
TechTarget
StackAdapt
Criteo
ZetaNetflix, Costco Wholesale, Comcast Advertising, DICK'S Sporting Goods, Whirlpool, Albertsons, Hill's Pet Nutrition, Triscuit
Work at LiveRamp? Claim this profile to add customers and case studies.
Business Profile
LiveRamp traces to a 2011 identity-resolution startup that Acxiom acquired in 2014; the parent company renamed itself LiveRamp Holdings in 2018 after spinning off its marketing-services division to Interpublic Group for $2.3B. It has operated since as a public data collaboration platform connecting first-party customer data to ad platforms and clean rooms via RampID. In May 2026, Publicis Groupe agreed to acquire LiveRamp in an all-cash deal valuing the company at $2.167B enterprise value, a 29.8% premium to its pre-announcement share price; the deal is announced, not yet completed, with closing expected by the end of calendar 2026. Publicis frames the acquisition as building data co-creation capability for agentic advertising.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
LiveRamp's public surface today is its developer API, used for identity resolution and activation integrations, and the company talks about its network as infrastructure for AI agents to act on first-, second-, and third-party signals. A docs-search endpoint sits under an MCP path, but no product-specific MCP server is documented, so agent orchestration beyond the API is not yet on file.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim LiveRamp →