For advertisers and media teams, LiveRamp is a data collaboration platform that resolves customer identity into RampID, connects it across ad platforms like Disney, Pinterest, and TikTok, and runs privacy-safe clean-room analysis.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
LiveRamp is positioning itself less as a stand-alone identity and clean-room vendor and more as the data co-creation layer other platforms plug into for agentic advertising — its moves this year point toward opening its identity graph and measurement rails to outside partners and AI agents rather than keeping them inside one product. Conversation about the company is dominated right now by its pending acquisition by Publicis: what the deal means for the identity-resolution and clean-room category, how much control brands keep over first-party data, and which other vendors in the space might consolidate next. Underneath the deal talk, it gets treated as a fixture of the ad-tech stack, the reference point other identity and clean-room vendors get measured against.
The Trade Desk
Zeta
TechTarget
Supermetrics
InMobiNetflix, Costco Wholesale, Comcast Advertising, DICK'S Sporting Goods, Whirlpool, Albertsons, Hill's Pet Nutrition, Triscuit
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Business Profile
LiveRamp began in 2011 as a data-onboarding startup, was acquired by Acxiom in 2014, and became the surviving public company in 2018 when Acxiom sold its marketing-services business and rebranded as LiveRamp Holdings (NYSE: RAMP). It runs roughly 1,700 employees across offices on multiple continents and reported $813M in revenue for its most recent fiscal year, up 9%, with a market capitalization near $2.3B. In May 2026, Publicis Groupe agreed to acquire the company in an all-cash deal expected to close by year-end, folding LiveRamp's identity-resolution and clean-room infrastructure into Publicis's push into agentic, data-driven media — the existing platform, customer base, and partner network continue operating through the transition.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
LiveRamp's agent build-out centers on opening its platform to outside builders rather than shipping a single first-party agent. Through 2026 it added agentic AI orchestration to its core platform, then launched an Agentic Partner Program and an Agent Builders program letting outside AI companies expose their own agents to LiveRamp's customer base through its APIs and MCP servers. The direction points toward LiveRamp as connective infrastructure for other companies' agents rather than a single agent product.
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