SaaS for GTM

For B2B marketing and sales teams in Europe, Leadinfo is a website visitor identification platform that reveals which companies are browsing your site and routes those leads to sales, built GDPR-compliant from the start.

Presence & Market Position

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SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

Tracked · below panel floor — earned mentions are accruing toward the next scored window.

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Leadinfo works to be the default company-identification layer for European B2B teams running GDPR-first outbound, turning anonymous website traffic into named accounts and routing them into the CRMs and ad platforms teams already run. The product covers a wide swath of company data internationally and targets industries like IT, industrial equipment, and wholesale distribution, where site visits signal real buying intent. Its own channel leans into partner-network recognition and light customer-facing moments rather than product launches. Independent conversation about the platform is early, a quieter footprint so far outside what the company puts out itself.

Related brands
Customers

DHL, ABB, Brother, Visma, Creditsafe, Sendcloud, Channable, Bomag, Eurofiber

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Business Profile

Leadinfo was founded in 2017 and has operated as part of team.blue, the European tech group, since 2022. Since joining team.blue it has made five acquisitions, most recently Visitor Queue in January 2026, a Canada-based visitor-intelligence company that extends its reach into North America. The company runs at just over 100 employees and continues to operate under its own brand and product line, with team.blue funding the consolidation.

Founded
2017
Employees
107
Status
Acquired
Scale stage
Growth
Type
SaaS for GTM
GTM categories
Data & Intelligence

Agent Readiness

10F
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Leadinfo's public integration surface runs through one-click connections into CRMs, ad platforms, and workflow tools like Zapier and Make, not a documented developer API. No MCP server or other agent-facing surface is on file. What the company does say about AI centers on bot detection and data-quality scoring inside the product, not agent or LLM connectivity.

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