For brand and insights teams measuring ad effectiveness, DISQO is an audience insights and ad measurement platform built on consumer-consented behavioral data, connecting what people do online to brand tracking and campaign results.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
DISQO positions itself as a corrective to fragmented ad measurement — a platform built on consumer-consented behavioral data that connects what audiences actually do online to brand-lift and campaign-outcome results across social, TV, programmatic, and digital channels at once, rather than reporting from any single platform's walled-off view. Conversation around the company is modest, touching a GTM engineering hire reporting into its C-suite on one side and full-funnel, cross-channel advertising strategy spanning connected TV, out-of-home, and programmatic display on the other. It reads as a quieter footprint so far, with visibility concentrated in advertising-operations circles rather than broader category debate.
Applecart
TechTarget
Zeta
6sense
AppsFlyerFord, Home Depot, Chipotle, Duracell, IHG, Josh Cellars, Nature's Bakery
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Business Profile
DISQO has operated as an independent company since its founding in Glendale, California in 2015, building its measurement business on consumer-consented behavioral data. The company has grown partly through acquisition — it added Verto Analytics' cross-device measurement technology in 2021 — and now runs at roughly 293 employees on about $101.5 million in total funding. A decade into operation, DISQO has moved from an emerging measurement vendor into a platform serving large consumer brands, including Ford, Home Depot, Chipotle, and IHG, across social, TV, and programmatic campaigns.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
No public agent surfaces are documented for DISQO — no API, MCP server, SDK, or CLI on file. The measurement platform is currently accessed through its own dashboards and reporting rather than through any published developer- or agent-facing integration point.
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