For public affairs and marketing teams targeting hard-to-reach executives, Applecart is a decision-maker targeting platform that maps professional and family networks to place ads in front of people the target actually trusts.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Applecart positions itself as the advertising platform for reaching consequential decision-makers and the people they trust. Its relationship mapping connects executive targeting with the colleagues, advisors and family members who inform a decision. The public story spans B2B marketing and public affairs, including campaigns around reputation and investor relations. Its footprint in GTM operator conversation is quieter so far; the available grounding centers on enterprise stakeholder campaigns and growth investment rather than practitioner walkthroughs or tool comparisons. [Company overview](https://www.applecart.co/about).
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DISQO
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Business Profile
Founded in 2013, Applecart grew from technology developed for government stakeholder targeting into an enterprise marketing and communications business. The independent company has about 413 employees and remains led by co-founders Matt Kalmans and Sacha Samotin. On January 28, 2026, it announced a $100M Series C minority investment from Blackstone Growth, with a recorded valuation of $700M. Its customer base spans large corporations, agencies and trade associations, and its business combines relationship data with campaign delivery and measurement. [Investment announcement](https://www.applecart.co/blog-posts/applecart-announces-a-100m-series-c-funding-by-blackstone-growth).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
No public API, MCP, or developer documentation surface is on file for Applecart. The company's own public commentary on artificial intelligence, including a 2023 discussion of generative AI's effect on communications and influence strategy, addresses the broader industry conversation rather than agent access to its own relationship-mapping platform.
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