For revenue teams at AI-native startups, Zero is an AI-native CRM that replaces pipeline tools with agents that read call transcripts, update records, research leads, and monitor accounts around the clock.
Presence & Market Position
#43 of 78
AI-Native GTM Challengers
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
For revenue teams at AI-native startups, Zero is working to replace the CRM stack outright — pipeline, lead database, enrichment, sequencing and dialer collapsed into one record that agents keep current, positioned against HubSpot, Salesforce, Attio and Pipedrive rather than beside them. The conversation about it centers on its public launch and seed round: practitioner comparisons frame it as a design-and-capability bet rather than a feature checklist, founder-origin discussion traces back to Smartly.io, and hands-on notes describe trying the interface, the API and the MCP server directly. Investor and community threads, including a summit and a builders' AMA, round out what reads as an early, launch-week conversation.
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Monaco
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Business Profile
Zero was founded in 2024 in Helsinki by Tuomo Riekki, a Smartly.io co-founder, and Santtu Koivumäki, who led Smartly.io's go-to-market as it scaled past $100 million in ARR. The company raised a $2.7 million pre-seed round in 2024 led by 20VC, then a $10.3 million seed round in 2026 led by Primary Venture Partners, funding the next stage of building out its CRM in the AI-native startup market. Public headcount and total funding figures aren't published; the company's own framing centers on being an AI-native alternative to the CRM incumbents rather than a scale narrative.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Zero ships agent-building as a core product surface, not an add-on: its Scale tier lets teams configure agents that research leads, update deals, and monitor accounts directly inside the CRM. Alongside that, the company publishes a REST API covering companies, contacts, and deals, plus an MCP server that lets Claude, ChatGPT, and other MCP clients read and act on CRM data, and webhooks for further integration.
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