For sales and RevOps leaders at B2B SaaS companies without a value-engineering team, valueIQ is a value-selling platform that auto-generates executive-ready business cases, analyzes competitor pricing pages, and coaches reps through deal-specific objections.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
valueIQ is positioning itself as the value and pricing intelligence layer that CRM, CPQ, and revenue intelligence tools don't cover: a system built for deals that stall because no one quantified what they're worth to the buyer, not because the product is wrong. It has pushed that position by publishing an open standard for value and pricing data models, rather than keeping its own schema proprietary, and by naming the category's maturity levels directly with its own framework for how value-selling practice develops. That combination of open-source infrastructure and category-definition work is the most visible marker of its presence so far; the broader conversation among practitioners is still early.
Salesfinity
Humanlinker
Trigify
TitanX
PhaveAtheer, Cadient, Cobraste
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Business Profile
valueIQ was founded in 2025 by a team with deep pricing-industry roots: Steven Forth (former CEO of LeveragePoint, founder of Ibbaka), Amar Dhaliwal (founder of THINQ, former CEO of Atheer), Lee Iverson, and Liam Hannaford. The company reached general availability in April 2026 and operates independently with a small team of four. It has used that early stage to build public infrastructure alongside its commercial product, publishing The Value Project, an open set of JSON schemas for value and pricing models that any vendor can implement, as a category-wide standard rather than a proprietary asset.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
valueIQ has shipped past basic API access into a live MCP server that lets Claude, ChatGPT, and Cursor read deals, generate business cases, pull pricing comps, and run deal coaching directly, under the same workspace permissions a human user would have. That server has been live since June 2026 with 14 tools, alongside API and SDK access, putting the company's value methodology inside agent workflows rather than just exposing raw data for them to parse.
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