For CROs, RevOps, and account executives, valueIQ is a value and pricing intelligence platform that auto-generates executive-ready value cases from deal context, analyzes competitor pricing pages, and coaches reps through value conversations in real time.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
valueIQ is positioning itself as the value and pricing layer for B2B SaaS revenue teams: a way to replace the slow, manual work of building a business case and defending price with an AI system that generates one from deal context in minutes, backed by proprietary value methodology and a database of competitor pricing pages. The company frames the problem it's solving in stark terms: deals lost to indecision rather than to a competitor, and value cases that used to take days to build. Public conversation about the company is still early, a quieter footprint so far, consistent with a young, small team introducing a new category of tooling into the sales conversation.
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Business Profile
valueIQ launched in 2025, founded by Amar Dhaliwal and Liam Hannaford, and operates today as a five-person, independent team. The founders bring more than 15 years of pricing work across upwards of 100 B2B SaaS engagements, and built the product's value methodology on that experience. The company is early, having launched this year, but already counts a named customer, Cadient, using the platform to model and defend deal value in a live sales cycle.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
valueIQ ships a public API, SDK, and MCP server, with the MCP server built to run inside Claude, Cursor, ChatGPT, VS Code Copilot, and Windsurf. Setup uses OAuth 2.1 with PKCE and is designed to take about five minutes. Rather than exposing raw records, the server runs valueIQ's own methodology against live deal data, surfacing tools like pulling value context and coaching on an active deal, so an agent gets a business case or coaching output, not a lookup.
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