For B2B marketing and sales teams, RollWorks is an account-based marketing platform that scores target accounts on buying-intent signals across a 2.6-billion-identity graph, then runs multi-channel ad campaigns and routes a prioritized account list to sales.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
RollWorks, now part of NextRoll's unified AdRoll ABM product, positions itself for B2B marketing and sales teams as an account-based marketing platform: it scores target accounts on buying-intent signals across a 2.6-billion-identity graph, then runs multi-channel ad campaigns and routes a prioritized account list to sales. It competes in a mature category, ABM scoring paired with cross-channel activation, positioned as a full-funnel platform spanning account identification through revenue attribution rather than a single-point tool. The brand's footprint in tracked conversation is quieter so far, with limited practitioner discussion visible on file.
PathFactory
Cvent
ON24
Buffer
Customer.ioSnowflake, PitchBook, Total Expert
Work at RollWorks? Claim this profile to add customers and case studies.
Business Profile
RollWorks launched in 2018 as NextRoll's dedicated account-based marketing product, built alongside NextRoll's flagship AdRoll advertising platform. It operated as a separate brand for several years before NextRoll unified its portfolio in August 2025, folding RollWorks into the AdRoll product line as "AdRoll ABM," with the same underlying platform, roadmap, and customer teams now grouped under one banner alongside AdRoll's cross-industry advertising product. Customers on record include Snowflake, PitchBook, and Total Expert. The result consolidates NextRoll's product line into two distinct offerings, multi-channel advertising and B2B account-based marketing, under one brand instead of two.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
RollWorks operates as AdRoll ABM within NextRoll's unified platform, where an AI Assistant launched in August 2025 processes campaign performance data to surface optimization recommendations, automate creative adjustments, and consolidate cross-channel reporting for the marketing team using it. No public API, MCP server, SDK, or CLI is on file yet for third-party agent access.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim RollWorks →