For SaaS founders and growth teams running affiliate programs, FirstPromoter is a commission tracking platform that connects to Stripe, Paddle, and Chargebee to calculate recurring payouts through renewals, upgrades, and cancellations.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
FirstPromoter is working to be the affiliate, influencer, and referral layer that plugs into a SaaS company's billing stack, crediting commissions off renewal, upgrade, downgrade, and cancellation events run through Stripe, Paddle, or Chargebee rather than a one-time sale. Its positioning has extended toward AI and usage-based SaaS businesses running product-led growth, alongside its existing subscription base. In conversation, it turns up on practitioner launch checklists as one of a short list of tools for standing up an affiliate program quickly, and gets cited by analysts writing about partner-program mechanics, including its own research on how concentrated affiliate performance tends to be within a program. That gives it an early, still-forming footprint rather than a leading one.
Rewardful
Elastic Email
Buffer
Sequel
Customer.ioHostinger, Ghost, JustCall, Demio, Passion.io, SubMagic, Quaderno
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Business Profile
FirstPromoter launched in 2017 after founder Virgil, working as an affiliate himself, found that existing tracking tools could not handle the cancellations, upgrades, and downgrades built into subscription billing. That gap became the product: affiliate tracking wired directly into billing events rather than simple link clicks. The company has grown to serve 3,000+ subscription businesses, including Hostinger, Ghost, and JustCall, and became a Stripe App Marketplace partner along the way. Ieva now leads the company as CEO, continuing the subscription-billing focus Virgil built it around.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
FirstPromoter publishes a REST API alongside an MCP server that exposes dozens of tools for querying affiliate and campaign data and acting on it directly, from analyzing performance to drafting onboarding sequences and blocking promoters. Money-movement actions such as payouts stay dashboard-only, and mutating tools require explicit user confirmation before they run. The company describes the MCP surface as experimental, with the tool set and auth flow still subject to change. No SDK is published on file.
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