For teams building AI-driven workflows and agents without code, Respell was a no-code workflow and agent builder now discontinued after Salesforce acquired the company and folded its team into Agentforce.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Respell built its position at the no-code end of workflow and agent building, letting non-engineers chain LLM prompts into automations for documents, spreadsheets, and routine coding work without writing code. Salesforce acquired the company in 2026 and folded the team into Agentforce, retiring Respell as a standalone product with a migration path offered to existing customers. The public record here reflects that transition, a completed acquisition and a product sunset, rather than an ongoing stream of practitioner conversation, product comparisons, or launch coverage.
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Business Profile
Matthew Rastovac founded Respell in January 2023, building on a prompt-chaining system he had developed the prior year into a no-code AI automation suite; the product line grew from workflow chaining into a dedicated Research Agent by mid-2023, positioned as an AI-first automation suite for professionals automating document, spreadsheet, and coding work. The company ran on close to $4.8M in disclosed funding before Salesforce acquired it in 2026, moving the team onto Agentforce and retiring Respell as a standalone product, one of more than a dozen acquisitions Salesforce has made since 2025 to build out Agentforce.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Respell shipped a REST API, including a bulk-run endpoint for triggering workflows programmatically, as its main integration surface; no MCP server or SDK is on file. The company was itself an agent-building tool, letting non-engineers assemble multi-step LLM workflows without code. Following the Salesforce acquisition, that agent-building capability continues inside Agentforce rather than as a standalone Respell surface.
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