For ops and dev teams building internal automations, Latenode is a low-code workflow automation platform that lets you drop into a full code editor whenever visual nodes aren't enough.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Latenode positions itself as a lower-cost, usage-based alternative to workflow-automation incumbents like Zapier and Make, built around a visual node builder that drops into a full code editor when ops and dev teams need more than drag-and-drop. The company leans into agent orchestration as a selling point, bundling more than a thousand AI models and thousands of app integrations into one subscription so a team can route multi-agent workflows without managing separate API keys for each model. Its presence in the broader GTM conversation is still early, a quieter footprint so far, consistent with a platform under three years old that hasn't yet built recognition outside its own workflow-automation category.
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Business Profile
Latenode launched in 2022 and has stayed independent, currently run by a team of about 27. The company reports more than 10,000 teams on the platform and over 10 million workflows executed, with operations spanning more than 140 countries. Pricing runs from a free self-serve tier for technical teams building their own automations to a $199-a-month-plus managed tier for business teams working with implementation partners, with a separate enterprise track built around SOC 2 Type II, SSO, and RBAC. No funding round is on file.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Latenode ships both an API and a hosted MCP server platform, letting agents built in Claude, ChatGPT, Claude Desktop, and Cursor connect to its workflow engine and reach its integration catalog. The MCP product markets a five-minute path from signup to a working connection, with security logging and team-based access controls for business use. The build-out centers on making the platform itself the surface agents call into.
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