For ops teams automating internal workflows, Relay.app is an AI agent builder that lets you design multi-step automations with human-in-the-loop approval steps before an agent takes action.
Presence & Market Position
#17 of 22
Orchestrators & Agentic Workflow
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Relay.app worked to occupy the human-in-the-loop layer of workflow automation: an agent builder for internal ops workflows where a person approves each step before an agent acts, positioned as an alternative to no-approval automation tools. Earlier conversation about the brand centered on comparisons with other workflow builders, contrasting its prompt-to-agent onboarding against the longer ramp-up of rule-based tools, and its inclusion in broader lists of agent and automation tooling that operators were assembling into stacks. In July 2026 the company announced it is shutting down, and conversation has shifted to coverage of the wind-down and guidance for teams exporting and migrating their workflows elsewhere.
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Business Profile
Relay.app was founded in 2021 by Jacob Bank, previously founder of Timeful (acquired by Google) and a product lead on Gmail and Google Calendar. The company raised $8.2M and reported roughly $3M in ARR as of September 2025, at an estimated $8M valuation, building an automation platform used by operators across e-commerce, fintech, and HR tech over five years. In July 2026 Relay.app announced it is shutting down, with free-tier access ending August 15, 2026 and paid access ending September 14, 2026; no acquisition or successor platform has been named.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Relay.app's agent-readiness case rested on the mechanism inside the product: agents that execute multi-step workflows only after a person approves each step, rather than running unsupervised. Alongside its Workflows and Sequences builders, the platform let users package automations as MCP servers, giving other agent-based tools a way to call into Relay-built workflows directly.
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